Friday, May 28, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released May 28, 2021
(recorded May 26, 2021) - 1 hour, 5 minutes
How a Japanese Company Cut 80% of the Time Needed to Manually Count Pearls
Twitter CFO Ned Segal says e-commerce is becoming more important for the company
ALL THE BIGGEST ACCESSORIES TRENDS FOR SUMMER ARE ON ETSY
Google Offers Advice on Ranking Better
Stop Listening to Google’s Advice on Link Building
Vulnerabilities in billions of Wi-Fi devices let hackers bypass firewalls
...
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Tuesday, May 25, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released May 25, 2021
(recorded May 23, 2021) - 1 hour, 30 minutes
Industry news links:
- Is Men’s Jewelry an Untapped Category for Retailers?
- Bulova Launches Youtube Collector Series
- Forevermark Gets a New Name
Ransomware: Ransomware has been in the news a lot lately.
What is it?
It's a form of computer attack that encrypts the files on your hard drive, which means they are locked up you can't open them. The cybercriminal asks you to pay them money and then they will unlock them.
The cost can range from a...
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Friday, May 21, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released May 21, 2021
(recorded May 19, 2021) - 1 hour, 12 minutes
It’s quite possible that you’re doing the wrong thing to make your website ADA compliant. Today we’re going to tell you about recent issues for people who think they set up their compliance correctly, but have really caused more problems. We’re also doing a fresh look at what old blogs might be doing to your website’s SEO, and giving you an idea how to implement some future proofing on your site. That, plus more, is just ahead on the 48th episode of the RethinkYour.com Podcast.
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Tuesday, May 18, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released May 18, 2021
(recorded May 12, 2021) - 50 minutes
Introduction and caveat for today's show
Before we get into this topic we need to advise you that we are not certified public accounts, and we are not licensed as tax advisors at all. The information we are about to share with you changes all the time, and you are required to check your own local tax laws. There is no forgiveness if you do this wrong, and if you do it wrong, there will be penalties assessed by your government.
The only reason we know a bit about this is because we have to ...
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Friday, May 14, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released May 14, 2021
(recorded May 12, 2021) - 1 hour, 23 minutes
RDI's initial advertorial on National Jeweler:
Key Points from that advertorial:
• 95% will make an in-store purchase after researching online
Which means that they will look at your website for information and choose to buy from you based on the information they find.
So if you don't have educational information on your website, then you are missing out.
• RDI is stressing the importance of becoming a "Rare & Forever" authorized jeweler.
Rare & Forever is RDI...
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TAGS:
RDI DIAMONDS,
MILLENNIALS,
MARKETING,
DIAMONDS,
LAB GROWN DIAMOND,
NATURAL DIAMOND,
NATURAL DIAMOND COUNCIL,
LGBT,
NATIONALJEWELER,
INSTOREMAG,
DEBEERS,
BREAD PAYMENTSRELATED TOPICS:
Tuesday, May 11, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released May 11, 2021
(recorded May 8, 2021) - 1 hour, 38 minutes
Returns. The Cost. The Customer Satisfaction. The Financial Loss.
main sources: mytotalretail.com / doddle.com
Too much time is spent focusing on the customer journey up to the point of purchase, but very little attention is given to the post purchase experience. Having a superior return policy can drive customer loyalty and repeat sales.
75 percent of respondents feel retailers should be doing more to improve their returns experiences
86 percent said that a po...
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TAGS:
MAIL,
CREDIT CARDS,
RETURNS POLICY,
RETURNS,
SHIPPING,
ECOMMERCE,
UPS,
USPS,
MYTOTALRETAIL,
SALECYCLE,
GLOBAL WEBINDEX,
ECRLOSS,
RELATED TOPICS:
Tuesday, May 04, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released May 4, 2021
(recorded May 2, 2021) - 1 hours, 43 minutes
Today on the ReThinkYour.com Podcast we’re doing an in-depth review of several things which are NOT ranking factors for your website. We’re also reviewing some recent research about acceptance of LGBTQ visibility in advertising. Let’s dive into these topics in this, episode 43, on Star Wars day.
Special thanks to Ryan Jones who wrote That’s NOT a Google Search Ranking Factor, which we are going through piece by piece and expanding on.
References
- Search Console: I...
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Tuesday, April 13, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released April 13, 2021
(recorded April 11, 2021) - 1 hours, 27 minutes
April 7, 2021 Ruling by the 11th Circuit Appeals Court
The two-judge majority placed a lot of weight on the fact that the ADA only applies to physical spaces. In their view, a website is not a public accommodation as the ADA defines the concept.
The plaintiff, Gil, a bling man who patronized Winn-Dixie grocery store and pharmacy for 15 years, testified that ordering in person as a blind man made him "uncomfortable because he did not know who else was nearby listening" as he told...
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TAGS:
ADA,
SEO,
WAVE,
2021,
ADA COMPLIANCE,
CONTENT,
COOKIES,
MOBILE,
RESPONSIVE WEBSITE DESIGN,
SHOPIFY,
SQUARESPACE,
VIRAL NEWS,
WEBSITES,
WIX,
WORDPRESS,
SIRE STRUCTURE,
WEBSITE DESIGN,
RELATED TOPICS:
Friday, April 09, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released April 9, 2021
(recorded April 7, 2021) - 1 hours, 43 minutes
Imagine if your jewelry store had a stead monthly income you could count on even if no one stepped through your door. Today we’ll explain how you could implement your own jewelry subscription service to generate that monthly revenue. After that we’re discussing how the new Apple iOS release will impact your marketing.
This concept is viable for local jewelers. They could set up a subscription serving offering the same. It would be a new stream of income.
The items that a...
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Tuesday, April 06, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released April 6, 2021
(recorded April 3, 2021) - 1 hours, 7 minutes
The cost of acquiring a new customer is always more expensive than the cost to retain existing customers. In this episode of the ReThinkYour.com Podcast, we’re digging into details of how to retain your jewelry buying customers.
Sources:
Secret Behind Growing E-Commerce Revenue: Customer Retention, Part 1
Secret Behind Growing E-Commerce Revenue: Customer Retention, Part 2
5 Ways Consumers Have Changed Since COVID-19
...
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Tuesday, March 30, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released March 30, 2021
(recorded March 28, 2021) - 1 hours, 36 minutes
Today we’re giving you some key tips for SEO optimization of your blog posts and reviewing SEO keyword optimization tools.
Image optimization
Make sure images appear nicely on desktop and mobile
Use JPG to increase speed. GIF and PNG really are not good to use.
Use image file names that are optimized with keywords, for example diamond-engagement-ring.jpg
Use alt text to describe the image., for example alt="2 carat diamond solitaire engagement ring in platinum" <...
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Friday, March 26, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released March 26, 2021
(recorded March 23, 2021) - 1 hour, 22 minutes
Today we’re giving you an introduction to hashtags and how to use them in your jewelry marketing.
...
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Tuesday, March 02, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released March 2, 2021
(recorded February 28, 2021) - 1 hour, 15 minutes
Listener mail -- "last episode (#24) you mentioned a business that closed and the next location inherited their bad google reviews. how do you prevent that from happening and how do you tell google that you're new to the location, or that you're even going to be moving? i don't want to show up in my old location either and look like I've closed."
—
Microsoft Bing Webmaster Tools - They recently announced the ability to create heatmaps and user recordings; this will ...
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TAGS:
HEATMAPS,
MICROSOFT,
BING,
SEO,
GOOGLE,
GOOGLE REVIEWS,
,
CUSTOMER JOURNEY,
ECOMMERCE,
GOOGLE MY BUSINESS,
WEBSITES,
PRODUCT CATALOGS,
PRODUCT DESCRIPTIONSRELATED TOPICS:
Friday, February 26, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released February 25, 2021
(recorded February 26, 2021) - 1 hour, 20 minutes
Are you among the 52% of jewelers who say they use technology to solicit online reviews? Today we’ll look at what jewelers have to say about the love/hate relationship with review gathering technology. Next we’ll give you a 6-step framework you can follow to expand the SEO of your website whenever you add new inventory. You’ll then hear about a way to rethink your online ad spending and a method of using the same monthly budget to bring more traffic to your website.
...
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Friday, February 19, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released February 19, 2021
(recorded February 17, 2021) - 1 hour, 44 minutes
Since before 2003, jewelers have worried that the internet is taking sales aways from them. In this episode of the RethinkYour.com Podcast you’ll gain insights into how to take those sales back.
You also find out about the latest best practices for website images in order to appear in Google Image Search along with a discussion about the sustainable costs of product photography.
When it comes to sustainable time and costs, we’ll examine your website responsibilit...
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Monday, February 15, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released February 15, 2021
(recorded February 12, 2021) - 1 hour, 21 minutes
In this episode of the RethinkYour.com Podcast we’re discussing a recent viral news story that provided a teaching moment for jewelers on how to handle online criticism and jewelry care info. Also, we explain an interesting and informative way to represent your professional credentials; and a really good announcement from Google that will help jewelers who manage their own websites.
Things we mentioned:
- Gorilla Glue story
- What Is Google Passage Rankin...
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Friday, February 12, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released February 12, 2021
(recorded February 10, 2021) - 1 hour, 21 minutes
New Instore Magazine
February 2021
Page 22: Manager's to-do list - explore the options for hosting a plug-in etailer on your website for repeat product sales
Page 30: What's in and what's out for jewelry retail - by Eileen McClelland - great article. Website as a second storefront - Mobile is always on - Appointment via a Zoom meeting
Page 41: Plug and Play - engagement ring platform for your website
Page 44: Why businesses Fail - by David Br...
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Tuesday, February 09, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released February 9, 2021
(recorded February 8, 2021) - 1 hour, 51 minutes
Articles we talk about in this episode:
All the 2021 Super Bowl Commercials
The top 10 Super Bowl LV ads, according to USA TODAY Ad Meter
...
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Friday, February 05, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released February 5, 2021
(recorded February 3, 2021) - 1 hour, 13 minutes
Articles we talk about in this episode:
Le Vian’s New Chocolate Diamonds Videos in Delectable, Bite-Sized Chunks for Social Media
Millennials Demand One-of-a-Kind Natural Diamonds
Mined or Manmade? What Do Millennials Really Want In A Diamond?
Diamonds are a Millennial & Gen-Z’s Second-Best Friend
Young Americans & Marriage Survey - May 2019
Younger couples are paying less for engagement rings. Here’s how much
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TAGS:
MEGAMENU,
GN DIAMOND,
MILLENNIALS,
LEVIAN,
IGTV,
INSTAGRAM,
DIAMONDS,
PRESS RELEASES,
LAB GROWN DIAMONDS,
NATURAL DIAMONDS,
RELATED TOPICS:
Tuesday, February 02, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released February 2, 2021
(recorded January 29, 2021) - 1 hour, 33 minutes
A drop in your organic traffic from search engines can happen at any time. Sometimes it's because Google is measuring things differently, sometimes your competitors are doing things differently, sometimes you can't figure out what's happening.
Let's look at a few common scenarios.
1. Website redesign
We see this all the time. Whenever you redesign your website you'll always see a drop in traffic.
You have to set up 301 redirects from old URLs to...
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Friday, January 29, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 29, 2021
(recorded January 26, 2021) - 55 minutes
Listener Mail: Email from Megan in AZ: "The roadblock I've talked about with [my employer] about listing inventory to our website, is that our inventory is constantly changing. Are there suggestions or work-arounds with this problem you could shed some light on? We do so well with our custom orders for clients, that is our most profitable category. "
- Upload directly from your POS
- Manage the inventory in a spread sheet and bulk upload as a CSV
- We do not suggest virtual inv...
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TAGS:
BRACKETING,
VIRTUAL INVENTORY,
RETURNS POLICY,
,
ECOMMERCE,
GOOGLE,
MARKETING,
MOBILE,
ONLINE SALES,
SEO,
SHOPIFY,
SSL,
VIRTUAL CHATRELATED TOPICS:
Tuesday, January 26, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 26, 2021
(recorded January 24, 2021) - 1 hour, 10 minutes
INTRODUCTION TO FUNNELS
Everyone likes to talk about funnels. What you'll find is that most self proclaimed marketing experts have learned just enough about what you should do to increase your online effectiveness so they can repeat vague marketing buzz words without understanding the underlying actual actions that must be accomplished.
This is how it is with the buzzword "funnels."
In marketing, a funnel is the conceptual depiction of a liquid funnel that sh...
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Friday, January 22, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 22, 2021
(recorded January 20, 2021) - 1 hour, 29 minutes
STORY TIME: It was June 20, 2014 and our company bank account dropped to negative $10,000 because of a massive chargeback by a single client for all the SEO work we had performed for him over the prior 9 months. We had no warning of the chargeback. He had contacted his credit card company and they reversed all the charges. This was the day before my wedding and I almost had to cancel my honeymoon.
This is the story of an SEO process gone wrong and how Google's process at the tim...
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TAGS:
PENGUIN,
BLACK LIVES MATTER,
DIVERSITY,
MARKETING,
JEWELERS OF AMERICA,
EMARKETER,
NATIONAL JEWELER,
SEO,
BLACK HAT SEO,
GOOGLE,
GOOGLE WEBMASTER TOOLS,
GOOGLE ANALYTICS,
GOOGLE PENGUIN,
RELATED TOPICS:
Tuesday, January 19, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 19, 2021
(recorded January 12, 2021) - 1 hour, 25 minutes
Reference: https://searchengineland.com/how-to-use-schema-markup-to-make-an-impression-in-search-345290
Some Important SEO points:
1. It can take up to 8 months for any page or post on your website to reach its full potential.
2. Identical content across sites doesn't get penalized as much as Google will recognize that many sites have the same content and they will choose to only surface one of those sites in the results.
3. Google doesn't gu...
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Friday, January 15, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 15, 2021
(recorded January 12, 2021) - 1 hour, 25 minutes
Reference links:
• https://backlinko.com/google-ranking-factors
• https://analytics.google.com
• https://search.google.com/search-console
• https://www.google.com/business/
• https://jewelryseo.net
• https://trends.google.com
—
Start with basic setup to monitor your SEO:
1. If you don't already have one, set up a Google account/Gmail f...
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Tuesday, January 12, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 12, 2021
(recorded January 9, 2021) - 1 hour, 14 minutes
SEO Searchlight / Listener Mail: Matt and George answer, "I found your recent show about redesigning your website very interesting, thank you. My question is about Google Ads. I'm currently paying Google for the keyword "jewelry stores" because I can't seem to get people to my website any other way. Is this a problem with my SEO or does it mean I should redesign my website?" -- Frank, Houston TX
What's that word?
—freemium - The portmanteau of 'free' and 'premium,' this p...
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Friday, January 08, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 8, 2021
(recorded January 5, 2021) - 1 hour, 45 minutes
We break down the building blocks of Wix, Shopify, Squarespace, GoDaddy, WordPress, and GlitterPaw
—
REDESIGNING FROM SCRATCH: If you like the platform you are using, then don't redesign the website from scratch. You have no way of knowing if your new design will convert as well as your old design. Of course if your old design isn't converting at all, then sure, go ahead and start over.
When you are staying on the same platform, the better idea is to change o...
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Tuesday, January 05, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 5, 2021
(recorded January 2, 2021) - 1 hour, 20 minutes
REBUILDING YOUR WEBSITE: Now that we are at the start of a new year this is a good time to think about how your website runs and if it's time to rebuild it.
You should consider redesigning your site if you haven't changed in 2 or more years. Perhaps a good rule of thumb is to redesign your website whenever you upgrade your smartphone.
—
REDESIGNING FROM SCRATCH: If you like the platform you are using, then don't redesign the website from scratch. You have no...
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Friday, January 01, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 1, 2021
(recorded December 29, 2020) - 1 hour, 32 minutes
APPLE CHANGING PRIVACY: Apple is changing tracking permissions in iOS 14. Sometime in early 2021 people have to opt-in on every app in order to be tracked. Apple is turning off all tracking as the default setting within apps.
What this means is that the personal tracking data collected through the apps will not be available unless we give each app permission to track us. This will be great for personal privacy, but it will be very bad for the targeting ability of businesses.
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TAGS:
2021,
BOPIS,
COOKIES,
COVID-19,
CURBSIDE PICKUP,
ECOMMERCE,
FACEBOOK,
JAVASCRIPT,
ONLINE SALES,
PERSONALIZATION,
PIXEL,
SOCIAL MEDIA,
VIDEO CONFERENCING,
WEBSITES,
APPLE,
ZOOM,
ONLINE EVENTS,
OMNICHANNEL,
APPLERELATED TOPICS:
Tuesday, December 29, 2020
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released December 29, 2020
(recorded December 28, 2020) - 63 minutes
a) Tech News Headlines / Social Media Watch - Video conferencing is at the height of use from the ubiquity of Skype to the power of Zoom. Virtual Chat continues to be necessary, whether you're using Pure Chat or Podium, or Facebook Messaging. Social media trends in users via Instagram, Facebook, Twitter, TikTok, Snapchat, and YouTube bring in further possibilities, and questions.
b) Industry News / 2020 Review: How do you handle controversial current events in your online presence? Whe...
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Tuesday, December 22, 2020
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released December 21, 2020
(recorded December 20, 2020) - 58 minutes
a) Introduction / Listener Mail: Hi, thank you for starting this podcast so that jewelers can learn from your experience. In your episode 4, you talked about using landing pages for different places on your site to visit and other social channels you use. Is this different than your homepage which would link to all of those things too? Thanks again. Happy Holidays.— Kathy, Atlanta; our response is in the opening segment.
Matt and George talk about the changes in seasonal buyin...
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Friday, December 18, 2020
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released December 18th, 2020
(recorded December 14, 2020) - 59 minutes
a) Introduction: George and Matt chat recent Black Friday buys.
b) Industry News / Headlines: Matt goes through the latest editions of InStore Magazine and Southern Jewelry News as retail stores prep for the winter holidays.
“I know I need to sell online, but…” How do you do it? by Mia Katrin October 27, 2020 via SJN
"Your December trading starts right now: Edge Retail Academy checklist for a successful holiday selling season" by David Brown November 12,...
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Tuesday, December 15, 2020
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released December 15th, 2020
(recorded December 10, 2020) - 64 minutes
Introduction: George and Matt talk about VPNs and their surge in popularity.
What's that word?
— VPN - A Virtual Private Network connection establishes a secure connection between you and the internet through an encrypted virtual tunnel. Disguising your IP address, your location is invisible as you browse and also secures you from external attacks.
— Ominchannel - Omnichannel is strategy that unifies all methods of marketing and content channels (in-house, ...
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Friday, December 11, 2020
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released December 11th, 2020
(recorded December 10, 2020) - 60 minutes
a) Don't Take Our Word For It: Part 2 of our breakdown of the survey from McKinsey published on November 12, 2020 after conducting COVID-19 surveys since April 2020 that provided essential data for the changing consumer behavior you need to plan for.
Big takeaways:
• Due to COVID-19, 8% of Americans began using BOPIS and 18% said they were using it more
• Of those using BOPIS now, 65% said they would continue to use it after COVID-19 crisis has passed. Important no...
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Tuesday, December 08, 2020
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released December 8th, 2020
(recorded December 5, 2020) - 66 minutes
a) Introduction: George and Matt talk about their experiences from their earliest uses of the internet (George in 1996 and Matt in 1988!) and what 2020 has impressed upon us when it comes to changing how we listen to jewelry consumers.
b) Rethink Your eComm: The Rise of "BOPIS" -- what is it, why is it, and why you are behind if you've not explored it and integrated it onto your shopping cart.
c) Don't Take Our Word For It: We cite the survey from McKinsey published on Novembe...
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