Preview:
released April 6, 2021
(recorded April 3, 2021) - 1 hours, 7 minutes
The cost of acquiring a new customer is always more expensive than the cost to retain existing customers. In this episode of the ReThinkYour.com Podcast, we’re digging into details of how to retain your jewelry buying customers.
Sources:
Secret Behind Growing E-Commerce Revenue: Customer Retention, Part 1
Secret Behind Growing E-Commerce Revenue: Customer Retention, Part 2
5 Ways Consumers Have Changed Since COVID-19
...
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Preview:
released January 12, 2021
(recorded January 9, 2021) - 1 hour, 14 minutes
SEO Searchlight / Listener Mail: Matt and George answer, "I found your recent show about redesigning your website very interesting, thank you. My question is about Google Ads. I'm currently paying Google for the keyword "jewelry stores" because I can't seem to get people to my website any other way. Is this a problem with my SEO or does it mean I should redesign my website?" -- Frank, Houston TX
What's that word?
—freemium - The portmanteau of 'free' and 'premium,' this p...
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Preview:
released January 1, 2021
(recorded December 29, 2020) - 1 hour, 32 minutes
APPLE CHANGING PRIVACY: Apple is changing tracking permissions in iOS 14. Sometime in early 2021 people have to opt-in on every app in order to be tracked. Apple is turning off all tracking as the default setting within apps.
What this means is that the personal tracking data collected through the apps will not be available unless we give each app permission to track us. This will be great for personal privacy, but it will be very bad for the targeting ability of businesses.
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Preview:
released December 11th, 2020
(recorded December 10, 2020) - 60 minutes
a) Don't Take Our Word For It: Part 2 of our breakdown of the survey from McKinsey published on November 12, 2020 after conducting COVID-19 surveys since April 2020 that provided essential data for the changing consumer behavior you need to plan for.
Big takeaways:
• Due to COVID-19, 8% of Americans began using BOPIS and 18% said they were using it more
• Of those using BOPIS now, 65% said they would continue to use it after COVID-19 crisis has passed. Important no...
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