Friday, February 19, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released February 19, 2021
(recorded February 17, 2021) - 1 hour, 44 minutes
Since before 2003, jewelers have worried that the internet is taking sales aways from them. In this episode of the RethinkYour.com Podcast you’ll gain insights into how to take those sales back.
You also find out about the latest best practices for website images in order to appear in Google Image Search along with a discussion about the sustainable costs of product photography.
When it comes to sustainable time and costs, we’ll examine your website responsibilit...
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Monday, February 15, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released February 15, 2021
(recorded February 12, 2021) - 1 hour, 21 minutes
In this episode of the RethinkYour.com Podcast we’re discussing a recent viral news story that provided a teaching moment for jewelers on how to handle online criticism and jewelry care info. Also, we explain an interesting and informative way to represent your professional credentials; and a really good announcement from Google that will help jewelers who manage their own websites.
Things we mentioned:
- Gorilla Glue story
- What Is Google Passage Rankin...
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Friday, January 29, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 29, 2021
(recorded January 26, 2021) - 55 minutes
Listener Mail: Email from Megan in AZ: "The roadblock I've talked about with [my employer] about listing inventory to our website, is that our inventory is constantly changing. Are there suggestions or work-arounds with this problem you could shed some light on? We do so well with our custom orders for clients, that is our most profitable category. "
- Upload directly from your POS
- Manage the inventory in a spread sheet and bulk upload as a CSV
- We do not suggest virtual inv...
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TAGS:
BRACKETING,
VIRTUAL INVENTORY,
RETURNS POLICY,
,
ECOMMERCE,
GOOGLE,
MARKETING,
MOBILE,
ONLINE SALES,
SEO,
SHOPIFY,
SSL,
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Friday, January 01, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 1, 2021
(recorded December 29, 2020) - 1 hour, 32 minutes
APPLE CHANGING PRIVACY: Apple is changing tracking permissions in iOS 14. Sometime in early 2021 people have to opt-in on every app in order to be tracked. Apple is turning off all tracking as the default setting within apps.
What this means is that the personal tracking data collected through the apps will not be available unless we give each app permission to track us. This will be great for personal privacy, but it will be very bad for the targeting ability of businesses.
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TAGS:
2021,
BOPIS,
COOKIES,
COVID-19,
CURBSIDE PICKUP,
ECOMMERCE,
FACEBOOK,
JAVASCRIPT,
ONLINE SALES,
PERSONALIZATION,
PIXEL,
SOCIAL MEDIA,
VIDEO CONFERENCING,
WEBSITES,
APPLE,
ZOOM,
ONLINE EVENTS,
OMNICHANNEL,
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Tuesday, December 22, 2020
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released December 21, 2020
(recorded December 20, 2020) - 58 minutes
a) Introduction / Listener Mail: Hi, thank you for starting this podcast so that jewelers can learn from your experience. In your episode 4, you talked about using landing pages for different places on your site to visit and other social channels you use. Is this different than your homepage which would link to all of those things too? Thanks again. Happy Holidays.— Kathy, Atlanta; our response is in the opening segment.
Matt and George talk about the changes in seasonal buyin...
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Friday, December 11, 2020
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released December 11th, 2020
(recorded December 10, 2020) - 60 minutes
a) Don't Take Our Word For It: Part 2 of our breakdown of the survey from McKinsey published on November 12, 2020 after conducting COVID-19 surveys since April 2020 that provided essential data for the changing consumer behavior you need to plan for.
Big takeaways:
• Due to COVID-19, 8% of Americans began using BOPIS and 18% said they were using it more
• Of those using BOPIS now, 65% said they would continue to use it after COVID-19 crisis has passed. Important no...
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Tuesday, December 08, 2020
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released December 8th, 2020
(recorded December 5, 2020) - 66 minutes
a) Introduction: George and Matt talk about their experiences from their earliest uses of the internet (George in 1996 and Matt in 1988!) and what 2020 has impressed upon us when it comes to changing how we listen to jewelry consumers.
b) Rethink Your eComm: The Rise of "BOPIS" -- what is it, why is it, and why you are behind if you've not explored it and integrated it onto your shopping cart.
c) Don't Take Our Word For It: We cite the survey from McKinsey published on Novembe...
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