Filter By Tag: " online sales"
Friday, February 19, 2021

022. A Customer Journey's Lifetime Value


released February 19, 2021
(recorded February 17, 2021) - 1 hour, 44 minutes

Since before 2003, jewelers have worried that the internet is taking sales aways from them. In this episode of the Podcast you’ll gain insights into how to take those sales back.

You also find out about the latest best practices for website images in order to appear in Google Image Search along with a discussion about the sustainable costs of product photography.

When it comes to sustainable time and costs, we’ll examine your website responsibilit...

AT: 02/19/2021 11:21:42 AM   0 COMMENTS
Monday, February 15, 2021

021. Selling Your Experience


released February 15, 2021
(recorded February 12, 2021) - 1 hour, 21 minutes

In this episode of the Podcast we’re discussing a recent viral news story that provided a teaching moment for jewelers on how to handle online criticism and jewelry care info. Also, we explain an interesting and informative way to represent your professional credentials; and a really good announcement from Google that will help jewelers who manage their own websites.

Things we mentioned:

- Gorilla Glue story

- What Is Google Passage Rankin...

AT: 02/15/2021 09:21:58 PM   0 COMMENTS
Friday, January 29, 2021

016. Small Steps for Improving Your eCommerce


released January 29, 2021
(recorded January 26, 2021) - 55 minutes

Listener Mail: Email from Megan in AZ: "The roadblock I've talked about with [my employer] about listing inventory to our website, is that our inventory is constantly changing. Are there suggestions or work-arounds with this problem you could shed some light on? We do so well with our custom orders for clients, that is our most profitable category. "

- Upload directly from your POS
- Manage the inventory in a spread sheet and bulk upload as a CSV
- We do not suggest virtual inv...

AT: 01/29/2021 07:35:52 AM   0 COMMENTS
Friday, January 01, 2021

008. 2021 Forecasting


released January 1, 2021
(recorded December 29, 2020) - 1 hour, 32 minutes

APPLE CHANGING PRIVACY: Apple is changing tracking permissions in iOS 14. Sometime in early 2021 people have to opt-in on every app in order to be tracked. Apple is turning off all tracking as the default setting within apps.

What this means is that the personal tracking data collected through the apps will not be available unless we give each app permission to track us. This will be great for personal privacy, but it will be very bad for the targeting ability of businesses.

AT: 01/01/2021 01:21:20 PM   0 COMMENTS
Tuesday, December 22, 2020

005. Removing the Guesswork in Personalization


released December 21, 2020
(recorded December 20, 2020) - 58 minutes

a) Introduction / Listener Mail: Hi, thank you for starting this podcast so that jewelers can learn from your experience. In your episode 4, you talked about using landing pages for different places on your site to visit and other social channels you use. Is this different than your homepage which would link to all of those things too? Thanks again. Happy Holidays.— Kathy, Atlanta; our response is in the opening segment.

Matt and George talk about the changes in seasonal buyin...

AT: 12/22/2020 07:27:39 PM   0 COMMENTS
Friday, December 11, 2020

002. If You Do Anything, Start


released December 11th, 2020
(recorded December 10, 2020) - 60 minutes

a) Don't Take Our Word For It: Part 2 of our breakdown of the survey from McKinsey published on November 12, 2020 after conducting COVID-19 surveys since April 2020 that provided essential data for the changing consumer behavior you need to plan for.

Big takeaways:

• Due to COVID-19, 8% of Americans began using BOPIS and 18% said they were using it more
• Of those using BOPIS now, 65% said they would continue to use it after COVID-19 crisis has passed. Important no...

AT: 12/11/2020 08:26:40 PM   0 COMMENTS
Tuesday, December 08, 2020

001. The Modern Shopper and the Rise of BOPIS


released December 8th, 2020
(recorded December 5, 2020) - 66 minutes

a) Introduction: George and Matt talk about their experiences from their earliest uses of the internet (George in 1996 and Matt in 1988!) and what 2020 has impressed upon us when it comes to changing how we listen to jewelry consumers.

b) Rethink Your eComm: The Rise of "BOPIS" -- what is it, why is it, and why you are behind if you've not explored it and integrated it onto your shopping cart.

c) Don't Take Our Word For It: We cite the survey from McKinsey published on Novembe...

AT: 12/08/2020 07:51:12 AM   0 COMMENTS