What's the difference between Google Ads, Facebook Ads, PPC, and SEM?
Google Ads are the paid ads you see at the top, bottom, and sides of Google search results. You also see them on various websites throughout the web. Facebook Ads are the paid ads you see on Facebook and Instagram. PPC stands for pay-per-click, which is an umbrella term for any online ad, on any website or search engine. SEM stands for search engine marketing, which is a further umbrella term that refers to all the effort to optimize your website for search ranking as well as the money you spend on ads that appear in search results.
Google Ads vs. Google Search
If you'd like to appear at the top of Google search you have the choice to optimize your website or pay Google to be up there, or both.
People will always buy jewelry, but now you can browse through jewelry ecommerce websites, purchase online, and have it shipped to your door a lot faster than driving around to local stores. The selection online will always be greater than what you can find locally. This is why all jeweler brands should be working towards selling jewelry online.
You'll need a user-friendly website that provides consumers with informative and useful product information while also convincing them you are trustworthy enough to purchase from. If you've spent the time to optimize your jewelry brand website like this then you're probably on your way to ranking highly in Google search results.
What's the value of those clicks?
According to Google's calculations they estimate that every click from organic search results are worth $70 in sales. Keep in mind that most people will only click on the first 10 organic results. If you haven't optimized your site you are easily letting your competitors take those sales from you. Start the SEO of your jewelry website now.
Google also estimates that the ROI of every $1 spent with Google Ads will be $2, that's a 2x gross value. Jewelry ads are very competitive with many target keyword phrases costing between $3 to $7 per click between March to October every year. Costs are higher between November to February.
Honest talk about websites
No one will purchase from a website that hasn't been updated in years or seems under construction because there's an immediate lack of trust. They assume you're out of business, or you don't care enough about them to develop a relationship.
Even if they don't think your site is abandoned, they will see your old content and assume you are way behind the times and have outdated fashions.
Getting started with Google Ads
Once your jewelry website is optimized you can safely consider paying for jewelry ads to supplement your organic search results.
We recommend starting with a small monthly ad budget of $500 to $1,000 which will bring you between 125 to 250 website visitors per month. Those visits would be worth $1,000 to $2,000 in sales as long as your website is optimized for ecommerce, or your landing page convinces them to visit your store.
Since most local jewelry brands are not selling online it's a good idea to use Google Ads to only target your local area. This hyperlocal targeting is intended to bring people into your store.
Our Google Ads Service
We'll set you up with a small budget and a local strategy that you can maintain with ease once the setup is done.
Our approach is to start you off with Google Ads Smart Mode, previously known as Google AdWords Express, a selection of keywords, 6 ads, and a set monthly budget.
You can increase your budget and improve your ad strategy over time as you start to see how your organic traffic and paid ads work together. Remember, this stuff only works well if your website is optimized first.
Here's how our ad agency pricing works:
|Service type||Setup only||Monthly||Monthly|
|Monthly||$100||$700 or 15%|
|Assumed ad spend||$500+||$1,000+||$3,000+|
|Number of ads||6||6||Commensurate with ad spend|
|Landing Page Content|
|Ongoing keyword analysis||DIY|
|Plan content and pages for ads||DIY||DIY|
|Targeting demographics and interests|
|Integrate Google My Business|
|Analytics and Reporting|
|View website hits in Google Analytics||DIY|
|Google My Business reporting||DIY|
|Our ad report|
|Report type||Clicks||Clicks & Conversions|