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Friday, April 09, 2021

036. The iOs 14.5 Effect on Marketing + Jewelry Subscription Services


released April 9, 2021
(recorded April 7, 2021) - 1 hours, 43 minutes

Imagine if your jewelry store had a stead monthly income you could count on even if no one stepped through your door. Today we’ll explain how you could implement your own jewelry subscription service to generate that monthly revenue. After that we’re discussing how the new Apple iOS release will impact your marketing.

This concept is viable for local jewelers. They could set up a subscription serving offering the same. It would be a new stream of income.

The items that a...

AT: 04/09/2021 07:04:55 PM   0 COMMENTS
Friday, January 01, 2021

008. 2021 Forecasting


released January 1, 2021
(recorded December 29, 2020) - 1 hour, 32 minutes

APPLE CHANGING PRIVACY: Apple is changing tracking permissions in iOS 14. Sometime in early 2021 people have to opt-in on every app in order to be tracked. Apple is turning off all tracking as the default setting within apps.

What this means is that the personal tracking data collected through the apps will not be available unless we give each app permission to track us. This will be great for personal privacy, but it will be very bad for the targeting ability of businesses.

AT: 01/01/2021 01:21:20 PM   0 COMMENTS
Tuesday, December 29, 2020

007. Digital First in 2020 (A Year in Review)


released December 29, 2020
(recorded December 28, 2020) - 63 minutes

a) Tech News Headlines / Social Media Watch - Video conferencing is at the height of use from the ubiquity of Skype to the power of Zoom. Virtual Chat continues to be necessary, whether you're using Pure Chat or Podium, or Facebook Messaging. Social media trends in users via Instagram, Facebook, Twitter, TikTok, Snapchat, and YouTube bring in further possibilities, and questions.

b) Industry News / 2020 Review: How do you handle controversial current events in your online presence? Whe...

AT: 12/29/2020 03:54:00 PM   0 COMMENTS
Tuesday, December 15, 2020

003. Facebook Antitrust Lawsuit and You


released December 15th, 2020
(recorded December 10, 2020) - 64 minutes

Introduction: George and Matt talk about VPNs and their surge in popularity.

What's that word?
— VPN - A Virtual Private Network connection establishes a secure connection between you and the internet through an encrypted virtual tunnel. Disguising your IP address, your location is invisible as you browse and also secures you from external attacks.

— Ominchannel - Omnichannel is strategy that unifies all methods of marketing and content channels (in-house, ...

AT: 12/15/2020 12:15:17 PM   0 COMMENTS