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Friday, February 12, 2021

020. Warming Up to Cold Traffic

by George Blair IV and Matthew Perosi
info@jewelerwebsites.com

Preview:

released February 12, 2021
(recorded February 10, 2021) - 1 hour, 21 minutes

New Instore Magazine
February 2021

Page 22: Manager's to-do list - explore the options for hosting a plug-in etailer on your website for repeat product sales

Page 30: What's in and what's out for jewelry retail - by Eileen McClelland - great article. Website as a second storefront - Mobile is always on - Appointment via a Zoom meeting

Page 41: Plug and Play - engagement ring platform for your website

Page 44: Why businesses Fail - by David Br...

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AT: 02/12/2021 01:52:52 PM 0 COMMENTS

TAGS: TRAFFIC, COLD TRAFFIC, INSTORE, PRODUCT AWARE, CONTENT

017. Common Reasons for Website Traffic Drop

by George Blair IV and Matthew Perosi
info@jewelerwebsites.com

Preview:

released February 2, 2021
(recorded January 29, 2021) - 1 hour, 33 minutes

A drop in your organic traffic from search engines can happen at any time. Sometimes it's because Google is measuring things differently, sometimes your competitors are doing things differently, sometimes you can't figure out what's happening.

Let's look at a few common scenarios.

1. Website redesign

We see this all the time. Whenever you redesign your website you'll always see a drop in traffic.

You have to set up 301 redirects from old URLs to...

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AT: 02/02/2021 03:42:55 PM 0 COMMENTS

TAGS: DNS, WEBSITE TRAFFIC, TRAFFIC, EMAIL, GOOGLE, GOOGLE ANALYTICS, SERVERS, ALGORITHM, JAVASCRIPT, SEO

015. Money is In the Double Confirm - Introduction to Funnels + Traffic You Own

by George Blair IV and Matthew Perosi
info@jewelerwebsites.com

Preview:

released January 26, 2021
(recorded January 24, 2021) - 1 hour, 10 minutes

INTRODUCTION TO FUNNELS

Everyone likes to talk about funnels. What you'll find is that most self proclaimed marketing experts have learned just enough about what you should do to increase your online effectiveness so they can repeat vague marketing buzz words without understanding the underlying actual actions that must be accomplished.

This is how it is with the buzzword "funnels."

In marketing, a funnel is the conceptual depiction of a liquid funnel that sh...

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AT: 01/26/2021 04:29:00 PM 0 COMMENTS

TAGS: FUNNELS, TRAFFIC, MARKETING, CONTENT, CRM