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Tuesday, May 11, 2021

045. Taking Back the Return Policy (An Exchange)


released May 11, 2021
(recorded May 8, 2021) - 1 hour, 38 minutes

Returns. The Cost. The Customer Satisfaction. The Financial Loss.

main sources: /

Too much time is spent focusing on the customer journey up to the point of purchase, but very little attention is given to the post purchase experience. Having a superior return policy can drive customer loyalty and repeat sales.

75 percent of respondents feel retailers should be doing more to improve their returns experiences
86 percent said that a po...

AT: 05/11/2021 09:04:30 PM   0 COMMENTS