Preview:
released April 13, 2021
(recorded April 11, 2021) - 1 hours, 27 minutes
April 7, 2021 Ruling by the 11th Circuit Appeals Court
The two-judge majority placed a lot of weight on the fact that the ADA only applies to physical spaces. In their view, a website is not a public accommodation as the ADA defines the concept.
The plaintiff, Gil, a bling man who patronized Winn-Dixie grocery store and pharmacy for 15 years, testified that ordering in person as a blind man made him "uncomfortable because he did not know who else was nearby listening" as he told...
VIEW FULL ARTICLE
Preview:
released March 2, 2021
(recorded February 28, 2021) - 1 hour, 15 minutes
Listener mail -- "last episode (#24) you mentioned a business that closed and the next location inherited their bad google reviews. how do you prevent that from happening and how do you tell google that you're new to the location, or that you're even going to be moving? i don't want to show up in my old location either and look like I've closed."
—
Microsoft Bing Webmaster Tools - They recently announced the ability to create heatmaps and user recordings; this will ...
VIEW FULL ARTICLE
Preview:
released January 12, 2021
(recorded January 9, 2021) - 1 hour, 14 minutes
SEO Searchlight / Listener Mail: Matt and George answer, "I found your recent show about redesigning your website very interesting, thank you. My question is about Google Ads. I'm currently paying Google for the keyword "jewelry stores" because I can't seem to get people to my website any other way. Is this a problem with my SEO or does it mean I should redesign my website?" -- Frank, Houston TX
What's that word?
—freemium - The portmanteau of 'free' and 'premium,' this p...
VIEW FULL ARTICLE
Preview:
released January 8, 2021
(recorded January 5, 2021) - 1 hour, 45 minutes
We break down the building blocks of Wix, Shopify, Squarespace, GoDaddy, WordPress, and GlitterPaw
—
REDESIGNING FROM SCRATCH: If you like the platform you are using, then don't redesign the website from scratch. You have no way of knowing if your new design will convert as well as your old design. Of course if your old design isn't converting at all, then sure, go ahead and start over.
When you are staying on the same platform, the better idea is to change o...
VIEW FULL ARTICLE
Preview:
released January 1, 2021
(recorded December 29, 2020) - 1 hour, 32 minutes
APPLE CHANGING PRIVACY: Apple is changing tracking permissions in iOS 14. Sometime in early 2021 people have to opt-in on every app in order to be tracked. Apple is turning off all tracking as the default setting within apps.
What this means is that the personal tracking data collected through the apps will not be available unless we give each app permission to track us. This will be great for personal privacy, but it will be very bad for the targeting ability of businesses.
VIEW FULL ARTICLE
Preview:
released December 15th, 2020
(recorded December 10, 2020) - 64 minutes
Introduction: George and Matt talk about VPNs and their surge in popularity.
What's that word?
— VPN - A Virtual Private Network connection establishes a secure connection between you and the internet through an encrypted virtual tunnel. Disguising your IP address, your location is invisible as you browse and also secures you from external attacks.
— Ominchannel - Omnichannel is strategy that unifies all methods of marketing and content channels (in-house, ...
VIEW FULL ARTICLE
