Online since 1988, Matthew Perosi has a log list of internet experiences to his credit. He maintains very active social media accounts on Instagram, Facebook, and Twitter. You can also find him on every social network with the username @matthewperosi.
Through his social accounts he shares what he finds out about existing and emerging technologies and how they will be personally useful or for useful for businesses.
Over the years he's held the titles of System Administrator, Senior Programmer, Business Coach, Google Trusted Photographer, Certified Google Analytics Specialist, Certified Google AdWords Partner, and even CTO for a brokerage firm. His current title of "Chief Thinker" is an attempt to show his forward thinking as a website development and marketing guy who can tap into a career of experience to think up an answer to a problem.
His normal work day is filled with analysis of the hows and whys of consumer react to products and brands. The the public reaction to a marketing strategy or new technology seldom meets initial expectations. As an internet analyst, it's his job to examine these reactions and figure out how to make them better for businesses.
There's more to being an internet expert than just figuring out a "proven selling strategy" and packaging a webinar or training class about it. Most experts doing that are churning their own get-rich-quick schemes.
Expertise is gained through years of hands on experience in a field, failures, and sticking with it long enough to have a success. Since first getting online in 1988 he has witnessed many businesses with online successes and marketing failures; learning from his mistakes and the mistakes of others along the way.
Matthew's seminars and training events offer storytelling of his direct experience, trials, errors, wasted money, wasted time, and a lot of research he will explain just enough details of a topic so attendees can immediately take action once they leave.
His speaking credits include trade shows like JA, LJG, KJA, PAJA, JewelryEcomm Live, MJSA, IJO, RJO, and JCK.
Matthew Perosi with his cat trying to interrupt his work.
Retail jewelers are hesitant to adopt new technology and forward marketing ideas, which is why Matthew works with them to explain how such things could improve an existing business. When it comes time for retirement it's better to have a profitable business that can be sold rather than one that must be liquidated, and that's what Matthew can help you with.
Matthew has been published numerous times in the Retail Jewelry Magazine, MJSA Journal, JCK Magazine, and the Jewelry Business Advisor magazine. He's often quoted in technical articles for JCK, JA, and MJSA.
He has covered many jewelry events as a photo journalist, including MJSA Expo and JA Shows in New York City, the JCK and Couture shows in Las Vegas, and the Bijorhca show in Paris.