released November 30, 2021
(recorded November 28, 2021) - 58 minutes
The process of Search Engine Optimization is so mysterious and uncertain, and there’s never any guarantee that your website will ever rank on page one of Google. Instead of wasting time and money on uncertain results, it seems so much easier to simply pay Google Ads for that top search position. Advertiser beware, there are plenty of pitfalls with this approach. In this episode of the RethinkYour.com Podcast we’ll discuss what happens when you try to rush too quickly towards paid Google Ads without considering your customer’s needs, previous experience, and the customer journey. Pay attention to this one, it’s packed with a lot of actionable advice.