released April 1, 2022
(recorded March 31, 2022) - 1 hour, 2 minutes
On today’s episode of RethinkYour.com we’re diving into the free SEO website reporting tool called Google Search Console. Search Console is not the scary technical tool it once was. Google has slowly made it user friendly and much easier to understand without any technical knowledge, but it’s still a little intimidating when you first look at it. We’re going to walk you through the basics of Google Search Console, explain a few of the reports, and they can help you improve your jewelry website. As we digest the charts and keywords, you'll uncover important golden nuggets hidden within your own website. We know that our discussion will help you better understand how customers find you online. We also invite audience participation by listening to this while you log into your own Google Search Console account and follow along. Let’s get started…Reference Desk:Websites we used for data and mention during this episode:Google Search Console: Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.
released March 29, 2022
(recorded March 27, 2022) - 1 hour, 2 minutes
On today’s episode of RethinkYour.com we’re talking about two relevant topics for your ecommerce website. Our first topic is shopping cart abandonment, which is the phrase we use to describe when someone puts an item in their shopping cart but doesn’t follow through with a checkout. We’ll share a few cute email marketing tactics used by one company to bring people back to the customer journey, and to complete their purchase. Speaking of the customer journey, in our second topic today we’ll go through a few actionable ideas on how to improve the ranking of individual product catalog webpages. Along with those ideas give you examples of how to improve your website’s ranking by breaking up some generic pages into more in-depth and useful pages. Although we’ve spoken about these topics before, we’re pretty sure today’s discussion will give you a new point of view and some new approaches to improving your jewelry site. Let’s dig in…Reference Desk:Websites we used for data and mention during this episode:How Can I Rank Informational & Product Pages On The Same Keyword? - A reader asks what to do when an informational page outranks a product page on the same website. See what an SEO expert has to say.