Offline ads lead everyone online
Are you still running jewelry ads in local magazines, on billboards, radio stations, inside buses, or sending direct mail? If so, then this is a feature you'll like.
One of the built-in features of the GlitterPaw Software is a way of tracking the offline-to-online response rate of those traditional media ads. It's easy to do and we'll show you how to set it up without any extra cost.
To get the most of your offline marketing you should associate all your ads to specialized landing pages rather than just your home page. Read on if you'd like to improve the ROI of your traditional jewelry marketing by pointing it to your digital marketing.
What we offer your jewelry brand
We assume you have a jewelry marketing agency that you're working with or someone in-house creating your traditional media ads. We work with that person to build out the digital marketing component and integration of that planned campaign.
"Planned" is the important word in that previous sentence. Your digital space shouldn't be an afterthought, it should be part of the initial planning.
We facilitate the following three jewelry brand marketing integrations:
If you just want to know how many people visit your website after seeing your offline ad, then we've already got you covered. This feature is easy to activate in GlitterPaw and requires that your marketing agency just include your domain name in your offline ads. Sound like magic? Consider it a little bit of technical wizardry that you won't find anywhere else.
Want to make your customers feel a little special? Give them a registration code that must be used on a special page of your website. This feature is often used for event registrations or for access to a large discount code. The registration process is another free feature inside GlitterPaw and it helps you capture hot sales leads.
If you're investing a lot of effort and money in an offline ad, then you should consider building out a dedicated landing page that will give your customers all the information they need to either take future action or formulate a purchase decision. You can have an unlimited number of landing pages in GlitterPaw and reuse them every year.
Get integrated customized landing pages
Bring us into the early stages of your campaign marketing for jewelry so we can appropriately build out ways for your website to provide supplementary and useful content for your target audience.
Offline ads are often brief and designed to capture attention while also initiating curiosity to find out more. The landing page of your website is where they can find out more.
Here are our key activities when integrating your offline marketing to landing pages:
- Landing pages will have a synergy with your jewelry ads
- We help craft a call to action that motivates them to visit your landing page
- Content of the landing page is strategized to drive a purchase decision
- The landing pages serves as a lead generation and the next step in the sales funnel.
- Landing pages can also be set up to allow for direct purchases
- Reporting is provided after the campaign concludes so you can see the results
|Number of landing pages
|Landing Page Content
|Strategize and plan content
|Determine lead conversion goals
|Monitor visits from offline ads
|Registration codes for events or discounts
|Customized conversion forms
|Integration into online catalog
|Direct sales from landing page
|Integrate Google My Business
|Analytics and Reporting
|View website hits in Google Analytics
|Google My Business reporting
|Weekly during campaign flight
|Visits & Conversions
Jeweler Websites, Inc. has knowledge and the technology tools to prove the success or failure of all your offline jewelry marketing, and we can improve them using digital marketing from your website.
Contact us to get started
or call your current account rep.