Preview:
released April 9, 2021
(recorded April 7, 2021) - 1 hours, 43 minutes
Imagine if your jewelry store had a stead monthly income you could count on even if no one stepped through your door. Today we’ll explain how you could implement your own jewelry subscription service to generate that monthly revenue. After that we’re discussing how the new Apple iOS release will impact your marketing.
This concept is viable for local jewelers. They could set up a subscription serving offering the same. It would be a new stream of income.
The items that a...
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Preview:
released January 12, 2021
(recorded January 9, 2021) - 1 hour, 14 minutes
SEO Searchlight / Listener Mail: Matt and George answer, "I found your recent show about redesigning your website very interesting, thank you. My question is about Google Ads. I'm currently paying Google for the keyword "jewelry stores" because I can't seem to get people to my website any other way. Is this a problem with my SEO or does it mean I should redesign my website?" -- Frank, Houston TX
What's that word?
—freemium - The portmanteau of 'free' and 'premium,' this p...
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Preview:
released January 1, 2021
(recorded December 29, 2020) - 1 hour, 32 minutes
APPLE CHANGING PRIVACY: Apple is changing tracking permissions in iOS 14. Sometime in early 2021 people have to opt-in on every app in order to be tracked. Apple is turning off all tracking as the default setting within apps.
What this means is that the personal tracking data collected through the apps will not be available unless we give each app permission to track us. This will be great for personal privacy, but it will be very bad for the targeting ability of businesses.
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Preview:
released December 15th, 2020
(recorded December 10, 2020) - 64 minutes
Introduction: George and Matt talk about VPNs and their surge in popularity.
What's that word?
— VPN - A Virtual Private Network connection establishes a secure connection between you and the internet through an encrypted virtual tunnel. Disguising your IP address, your location is invisible as you browse and also secures you from external attacks.
— Ominchannel - Omnichannel is strategy that unifies all methods of marketing and content channels (in-house, ...
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