Preview:
released February 15, 2021
(recorded February 12, 2021) - 1 hour, 21 minutes
In this episode of the RethinkYour.com Podcast we’re discussing a recent viral news story that provided a teaching moment for jewelers on how to handle online criticism and jewelry care info. Also, we explain an interesting and informative way to represent your professional credentials; and a really good announcement from Google that will help jewelers who manage their own websites.
Things we mentioned:
- Gorilla Glue story
- What Is Google Passage Rankin...
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Preview:
released January 8, 2021
(recorded January 5, 2021) - 1 hour, 45 minutes
We break down the building blocks of Wix, Shopify, Squarespace, GoDaddy, WordPress, and GlitterPaw
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REDESIGNING FROM SCRATCH: If you like the platform you are using, then don't redesign the website from scratch. You have no way of knowing if your new design will convert as well as your old design. Of course if your old design isn't converting at all, then sure, go ahead and start over.
When you are staying on the same platform, the better idea is to change o...
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Preview:
released January 1, 2021
(recorded December 29, 2020) - 1 hour, 32 minutes
APPLE CHANGING PRIVACY: Apple is changing tracking permissions in iOS 14. Sometime in early 2021 people have to opt-in on every app in order to be tracked. Apple is turning off all tracking as the default setting within apps.
What this means is that the personal tracking data collected through the apps will not be available unless we give each app permission to track us. This will be great for personal privacy, but it will be very bad for the targeting ability of businesses.
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Preview:
released December 15th, 2020
(recorded December 10, 2020) - 64 minutes
Introduction: George and Matt talk about VPNs and their surge in popularity.
What's that word?
— VPN - A Virtual Private Network connection establishes a secure connection between you and the internet through an encrypted virtual tunnel. Disguising your IP address, your location is invisible as you browse and also secures you from external attacks.
— Ominchannel - Omnichannel is strategy that unifies all methods of marketing and content channels (in-house, ...
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