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Tuesday, April 13, 2021

037. ADA Ruling and Rules for ADA: Providing Quality Service For All

by
info@jewelerwebsites.com

Preview:
released April 13, 2021
(recorded April 11, 2021) - 1 hours, 27 minutes



April 7, 2021 Ruling by the 11th Circuit Appeals Court
The two-judge majority placed a lot of weight on the fact that the ADA only applies to physical spaces. In their view, a website is not a public accommodation as the ADA defines the concept.

The plaintiff, Gil, a bling man who patronized Winn-Dixie grocery store and pharmacy for 15 years, testified that ordering in person as a blind man made him "uncomfortable because he did not know who else was nearby listening" as he told...
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AT: 04/13/2021 07:03:35 AM   0 COMMENTS
Friday, February 19, 2021

022. A Customer Journey's Lifetime Value

by
info@jewelerwebsites.com

Preview:
released February 19, 2021
(recorded February 17, 2021) - 1 hour, 44 minutes



Since before 2003, jewelers have worried that the internet is taking sales aways from them. In this episode of the RethinkYour.com Podcast you’ll gain insights into how to take those sales back.

You also find out about the latest best practices for website images in order to appear in Google Image Search along with a discussion about the sustainable costs of product photography.

When it comes to sustainable time and costs, we’ll examine your website responsibilit...
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AT: 02/19/2021 11:21:42 AM   0 COMMENTS
Friday, February 12, 2021

020. Warming Up to Cold Traffic

by
info@jewelerwebsites.com

Preview:
released February 12, 2021
(recorded February 10, 2021) - 1 hour, 21 minutes



New Instore Magazine
February 2021

Page 22: Manager's to-do list - explore the options for hosting a plug-in etailer on your website for repeat product sales

Page 30: What's in and what's out for jewelry retail - by Eileen McClelland - great article. Website as a second storefront - Mobile is always on - Appointment via a Zoom meeting

Page 41: Plug and Play - engagement ring platform for your website

Page 44: Why businesses Fail - by David Br...
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AT: 02/12/2021 01:52:52 PM   0 COMMENTS
Tuesday, January 26, 2021

015. Money is In the Double Confirm - Introduction to Funnels + Traffic You Own

by
info@jewelerwebsites.com

Preview:
released January 26, 2021
(recorded January 24, 2021) - 1 hour, 10 minutes



INTRODUCTION TO FUNNELS

Everyone likes to talk about funnels. What you'll find is that most self proclaimed marketing experts have learned just enough about what you should do to increase your online effectiveness so they can repeat vague marketing buzz words without understanding the underlying actual actions that must be accomplished.

This is how it is with the buzzword "funnels."

In marketing, a funnel is the conceptual depiction of a liquid funnel that sh...
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AT: 01/26/2021 04:29:00 PM   0 COMMENTS