Preview:
released May 14, 2021
(recorded May 12, 2021) - 1 hour, 23 minutes
RDI's initial advertorial on National Jeweler:
Key Points from that advertorial:
• 95% will make an in-store purchase after researching online
Which means that they will look at your website for information and choose to buy from you based on the information they find.
So if you don't have educational information on your website, then you are missing out.
• RDI is stressing the importance of becoming a "Rare & Forever" authorized jeweler.
Rare & Forever is RDI...
VIEW FULL ARTICLE
Preview:
released February 19, 2021
(recorded February 17, 2021) - 1 hour, 44 minutes
Since before 2003, jewelers have worried that the internet is taking sales aways from them. In this episode of the RethinkYour.com Podcast you’ll gain insights into how to take those sales back.
You also find out about the latest best practices for website images in order to appear in Google Image Search along with a discussion about the sustainable costs of product photography.
When it comes to sustainable time and costs, we’ll examine your website responsibilit...
VIEW FULL ARTICLE
Preview:
released February 9, 2021
(recorded February 8, 2021) - 1 hour, 51 minutes
Articles we talk about in this episode:
All the 2021 Super Bowl Commercials
The top 10 Super Bowl LV ads, according to USA TODAY Ad Meter
...
VIEW FULL ARTICLE
Preview:
released January 29, 2021
(recorded January 26, 2021) - 55 minutes
Listener Mail: Email from Megan in AZ: "The roadblock I've talked about with [my employer] about listing inventory to our website, is that our inventory is constantly changing. Are there suggestions or work-arounds with this problem you could shed some light on? We do so well with our custom orders for clients, that is our most profitable category. "
- Upload directly from your POS
- Manage the inventory in a spread sheet and bulk upload as a CSV
- We do not suggest virtual inv...
VIEW FULL ARTICLE
Preview:
released January 26, 2021
(recorded January 24, 2021) - 1 hour, 10 minutes
INTRODUCTION TO FUNNELS
Everyone likes to talk about funnels. What you'll find is that most self proclaimed marketing experts have learned just enough about what you should do to increase your online effectiveness so they can repeat vague marketing buzz words without understanding the underlying actual actions that must be accomplished.
This is how it is with the buzzword "funnels."
In marketing, a funnel is the conceptual depiction of a liquid funnel that sh...
VIEW FULL ARTICLE
Preview:
released January 22, 2021
(recorded January 20, 2021) - 1 hour, 29 minutes
STORY TIME: It was June 20, 2014 and our company bank account dropped to negative $10,000 because of a massive chargeback by a single client for all the SEO work we had performed for him over the prior 9 months. We had no warning of the chargeback. He had contacted his credit card company and they reversed all the charges. This was the day before my wedding and I almost had to cancel my honeymoon.
This is the story of an SEO process gone wrong and how Google's process at the tim...
VIEW FULL ARTICLE
