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Tuesday, May 25, 2021

049. Internet Security: Ransomware Beware + Getting Indexed in Google


released May 25, 2021
(recorded May 23, 2021) - 1 hour, 30 minutes

Industry news links:
- Is Men’s Jewelry an Untapped Category for Retailers?
- Bulova Launches Youtube Collector Series
- Forevermark Gets a New Name

Ransomware: Ransomware has been in the news a lot lately.

What is it?
It's a form of computer attack that encrypts the files on your hard drive, which means they are locked up you can't open them. The cybercriminal asks you to pay them money and then they will unlock them.

The cost can range from a...

AT: 05/25/2021 10:49:51 PM   0 COMMENTS
Tuesday, May 11, 2021

045. Taking Back the Return Policy (An Exchange)


released May 11, 2021
(recorded May 8, 2021) - 1 hour, 38 minutes

Returns. The Cost. The Customer Satisfaction. The Financial Loss.

main sources: /

Too much time is spent focusing on the customer journey up to the point of purchase, but very little attention is given to the post purchase experience. Having a superior return policy can drive customer loyalty and repeat sales.

75 percent of respondents feel retailers should be doing more to improve their returns experiences
86 percent said that a po...

AT: 05/11/2021 09:04:30 PM   0 COMMENTS
Tuesday, February 02, 2021

017. Common Reasons for Website Traffic Drop


released February 2, 2021
(recorded January 29, 2021) - 1 hour, 33 minutes

A drop in your organic traffic from search engines can happen at any time. Sometimes it's because Google is measuring things differently, sometimes your competitors are doing things differently, sometimes you can't figure out what's happening.

Let's look at a few common scenarios.

1. Website redesign

We see this all the time. Whenever you redesign your website you'll always see a drop in traffic.

You have to set up 301 redirects from old URLs to...

AT: 02/02/2021 03:42:55 PM   0 COMMENTS