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Tuesday, May 25, 2021

049. Internet Security: Ransomware Beware + Getting Indexed in Google


released May 25, 2021
(recorded May 23, 2021) - 1 hour, 30 minutes

Industry news links:
- Is Men’s Jewelry an Untapped Category for Retailers?
- Bulova Launches Youtube Collector Series
- Forevermark Gets a New Name

Ransomware: Ransomware has been in the news a lot lately.

What is it?
It's a form of computer attack that encrypts the files on your hard drive, which means they are locked up you can't open them. The cybercriminal asks you to pay them money and then they will unlock them.

The cost can range from a...

AT: 05/25/2021 10:49:51 PM   0 COMMENTS
Friday, May 14, 2021

046. Diamonds Are For... Real Millennials?


released May 14, 2021
(recorded May 12, 2021) - 1 hour, 23 minutes

RDI's initial advertorial on National Jeweler:

Key Points from that advertorial:
• 95% will make an in-store purchase after researching online
Which means that they will look at your website for information and choose to buy from you based on the information they find.
So if you don't have educational information on your website, then you are missing out.
• RDI is stressing the importance of becoming a "Rare & Forever" authorized jeweler.
Rare & Forever is RDI...

AT: 05/14/2021 09:12:42 AM   0 COMMENTS