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Friday, May 14, 2021

046. Diamonds Are For... Real Millennials?

by George Blair IV and Matthew Perosi
info@jewelerwebsites.com

Preview:

released May 14, 2021
(recorded May 12, 2021) - 1 hour, 23 minutes

RDI's initial advertorial on National Jeweler:

Key Points from that advertorial:
• 95% will make an in-store purchase after researching online
Which means that they will look at your website for information and choose to buy from you based on the information they find.
So if you don't have educational information on your website, then you are missing out.
• RDI is stressing the importance of becoming a "Rare & Forever" authorized jeweler.
Rare & Forever is RDI...

VIEW FULL ARTICLE

AT: 05/14/2021 09:12:42 AM 0 COMMENTS

TAGS: RDI DIAMONDS, MILLENNIALS, MARKETING, DIAMONDS, LAB GROWN DIAMOND, NATURAL DIAMOND, NATURAL DIAMOND COUNCIL, LGBT, NATIONALJEWELER, INSTOREMAG, DEBEERS, BREAD PAYMENTS

021. Selling Your Experience

by George Blair IV and Matthew Perosi
info@jewelerwebsites.com

Preview:

released February 15, 2021
(recorded February 12, 2021) - 1 hour, 21 minutes

In this episode of the RethinkYour.com Podcast we’re discussing a recent viral news story that provided a teaching moment for jewelers on how to handle online criticism and jewelry care info. Also, we explain an interesting and informative way to represent your professional credentials; and a really good announcement from Google that will help jewelers who manage their own websites.

Things we mentioned:

- Gorilla Glue story

- What Is Google Passage Rankin...

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AT: 02/15/2021 09:21:58 PM 0 COMMENTS

TAGS: GORILLA GLUE, GOOGLE, VIRAL NEWS, , MILLENNIALS, OMNICHANNEL, ONLINE SALES, SCHEMA ORG, SEO

018. Telling Your Customers What They Want

by George Blair IV and Matthew Perosi
info@jewelerwebsites.com

Preview:

released February 5, 2021
(recorded February 3, 2021) - 1 hour, 13 minutes

Articles we talk about in this episode:

Le Vian’s New Chocolate Diamonds Videos in Delectable, Bite-Sized Chunks for Social Media

Millennials Demand One-of-a-Kind Natural Diamonds

Mined or Manmade? What Do Millennials Really Want In A Diamond?

Diamonds are a Millennial & Gen-Z’s Second-Best Friend

Young Americans & Marriage Survey - May 2019

Younger couples are paying less for engagement rings. Here’s how much

VIEW FULL ARTICLE

AT: 02/05/2021 08:34:12 PM 0 COMMENTS

TAGS: MEGAMENU, GN DIAMOND, MILLENNIALS, LEVIAN, IGTV, INSTAGRAM, DIAMONDS, PRESS RELEASES, LAB GROWN DIAMONDS, NATURAL DIAMONDS,