Filter By Tag: " millennials"
Friday, May 14, 2021

046. Diamonds Are For... Real Millennials?


released May 14, 2021
(recorded May 12, 2021) - 1 hour, 23 minutes

RDI's initial advertorial on National Jeweler:

Key Points from that advertorial:
• 95% will make an in-store purchase after researching online
Which means that they will look at your website for information and choose to buy from you based on the information they find.
So if you don't have educational information on your website, then you are missing out.
• RDI is stressing the importance of becoming a "Rare & Forever" authorized jeweler.
Rare & Forever is RDI...

AT: 05/14/2021 09:12:42 AM   0 COMMENTS
Monday, February 15, 2021

021. Selling Your Experience


released February 15, 2021
(recorded February 12, 2021) - 1 hour, 21 minutes

In this episode of the Podcast we’re discussing a recent viral news story that provided a teaching moment for jewelers on how to handle online criticism and jewelry care info. Also, we explain an interesting and informative way to represent your professional credentials; and a really good announcement from Google that will help jewelers who manage their own websites.

Things we mentioned:

- Gorilla Glue story

- What Is Google Passage Rankin...

AT: 02/15/2021 09:21:58 PM   0 COMMENTS
Friday, February 05, 2021

018. Telling Your Customers What They Want


released February 5, 2021
(recorded February 3, 2021) - 1 hour, 13 minutes

Articles we talk about in this episode:

Le Vian’s New Chocolate Diamonds Videos in Delectable, Bite-Sized Chunks for Social Media

Millennials Demand One-of-a-Kind Natural Diamonds

Mined or Manmade? What Do Millennials Really Want In A Diamond?

Diamonds are a Millennial & Gen-Z’s Second-Best Friend

Young Americans & Marriage Survey - May 2019

Younger couples are paying less for engagement rings. Here’s how much


AT: 02/05/2021 08:34:12 PM   0 COMMENTS