Pricing For Jewelry Website Design and all Digital Marketing for Jewelry Brand Websites
We've outlined 3 different starting website setup levels based on features you'll always need, top requested features, and features that customers expect from you. Add-ons, hosting, and all our other pricing is also shown on this page further below.
Jewelry Website Design Plans and Prices
|Website Design Package||Silver||Gold||Platinum POS|
|Design type||Theme with basic customization||Theme with basic customization||Theme with basic customization|
|Top & Side Navigation|
|Hero & Image Animations|
|Color & Typography|
|Interior Page Features|
|100+ Built-in content layouts|
|Built-in marketing & landing page layouts|
|Product capacity||1000 items||5000 items||Unlimited|
|Initial product setup||Up to 100||Up to 150 or CSV/EDGE upload||Imported from your old POS|
|Unlimited categories & designers|
|9 product photos with auto-resize and zoom|
|PayPal Buynow buttons|
|Lead capture forms|
|CMS page limit||Unlimited||Unlimited||Unlimited|
|Initial pages set up for you||10||20||20|
|Staff, About, Contact, FAQ pages|
|Scheduled store hours*|
|Advanced content marketing1||+$500 each||+$500 each||+$500 each|
|Facebook, Twitter, LinkedIn, Pinterest buttons|
|Rich media sharing via Open Graph4|
|Prewritten jewelry education|
|150+ jewelry product fields|
|Request to see product in person|
|ADA compliance feature set5||Installed||Each page tested||Each page tested|
|SEO management features|
Website setup add-ons to consider
|Custom Header, Footer, and Home||$4,800|
|Custom Landing Page||$500 each|
|Custom Page Layout||$500 each|
|Initial SEO for new sites||$2,000|
|Level 1 customer tracking|
(gathers data not allowed by Google Analytics)
|Level 2 customer tracking|
(gathers data not allowed by Google Analytics)
Hosting plans and other possible monthly service plansWe understand that it's not the cost of the website setup that will get you, it's the ongoing support that might not seem worth it unless you're really using it. This is why we offer training with your website so you can take care of it on your own once it goes live. Monthly service update contracts are not necessary with us unless you don't have anyone on staff who can do it for you.
Jewelry Website Hosting Plans and Prices
|Hosting type||Shared||Expanded space||Virtual Private|
|Third party email setup|
|Level 1 customer tracking||+$100/mo|
|Level 2 customer tracking||+$200/mo|
Jewelry Website Service Plans and PricesKeep in mind that these monthly service update contracts are not necessary with us unless you don't have anyone on staff who can do it for you. Anyone can learn to manage the website because we've kept all the basic features easy to use. We want you to actively update your website because that's the only way you will achieve the important omnichannel that all retail is moving towards. Please do not choose us as your jewelry website design firm if you just want a hands-off website. We simply can't stress the importance of having someone on staff doing the updates for you.
|Website Service Plans||Fancy||Brilliant||POS|
|Included website updates||6 hrs||8 hr||2 hrs|
|SEO website report|
|Software bug fixes|
|Full website upgrade||after 24 mo||after 18 mo||after 24 mo|
Jewelry Website SEO Service Plans and PricesPlease see our SEO for jewelry websites page for full details.
|SEO Plans||Basic Boost||Creation||Competitive|
|Service type||One time||Monthly||Monthly|
|View the SEO page for full details|
Offline Marketing Service Plans and PricesPlease see our offline marketing for jewelry stores page for full details.
|Offline Marketing Plans||Basic||Reg Codes||Integrated|
|Service type||DIY||DIY||Each Campaign|
|View the Offline Marketing page for full details|
Google Ads Service Plans and PricesPlease see our Google Ads for jewelry stores page for full details.
|Ad Service Plans||Smart||Smart+||Expert|
|Service type||Setup only||Monthly||Monthly|
|Monthly||$100||$700 or 15%|
|View the Google Ads page for full details|
Instagram Service Plans and PricesPlease see our Instagram management for jewelry stores page for full details.
|View the Instagram Management page for full details|
1What are the advanced content marketing features?GlitterPaw Software has self contained modules for specific advanced content purposes. These include the following:
- Articles - Publish your educational content
- Newsletters - Manage your email newsletter and easily share it via email and social media
- Editorials - Intended for self publishing of editorials written by journalists
- Releases - Usable for press release statements or noteworthy announcements
- Classified Ads - Monetize your website by selling small editorial blocks
- Sponsored Content - Further monetize your website with advertorial content
- Contest Module - Run daily roulette, voting, or social sharing contests to build your local brand identity
- Site Ads - Manage your own banner ads or use these to monetize your site
- Help Docs - Go beyond a simple FAQ with a full wiki-type system that allows you to create your own directions
2What is the Photo Gallery feature?
The Photo Gallery is another self contained content module that allows you to manage various collections of photos. These collections can be easily displayed on your site anywhere or the gallery can be set up on it's on collection of pages.
The Photo Gallery is *not* intended for use with product photography because the product catalog system has it's own way of creating galleries of photos. It's better to reserve the Photo Gallery for all the photos taken at one of your store events.
Although the normal content management system does have a repository for CMS related photos, the Photo Gallery is a better way to manage images when you have a lot associated with one topic.
3What's special about the Store Events page?
The store events page isn't just a layout to display what's happening. This is a specialized page template that is designed to inject details of your upcoming event into Google. If filled out correctly, and if it's accepted by Google, your event has a chance to appear within the Google Maps app on a smartphone as an activity suggestion for people nearby.
Once you are trained how to use this and it's setup on on your website, you'll be able to add as many events as you'd like.
4What is Open Graph and why should I care?
Open Graph is a set of hidden code within the pages of your site that make it easier for social networks to grab and share the content of your page. This is especially important because it give you the power to control the information that is shared to social media when your customers click a social media like/share button. It also works when people directly share your web page URLs.
5What is the ADA compliance feature set?
The American Disability Act (ADA) provides a detailed list of ideas and methods to improve a website for usability by those with visual impairments. For the moment, those usability guidelines only apply to desktop websites since the screen reader tools exist on desktop computers and not mobile devices. The guidelines stipulate that you should organize the content on your site in such a way to make it easier for screen readers to follow. There are also hidden code that should be added to a site to help a screen reader explain what is shown on the screen. Additionally, the guidelines strongly recommend the use of font sizes and color schemes to make reading the screen easier.
GlitterPaw has the hidden code built into it's standard codebase. As such, there are built-in benefits for screen readers. Depending on your selected service plan, we will test every page of your site with the WAVE Web Accessibility Evaluation Tool and correct as many errors as possible for each page.
If your site has not yet been tested for ADA compliance we will offer that testing as part of one of our monthly SEO services.
6What is Schema.org?
Schema.org publishes a set of extra markup language that can be hidden in the code of your website. This hidden code makes it easier for search engines to decipher different areas of your page without guessing. With this code it is easy to tell search engines the difference between a product description and a product price, or the number of stars of a testimonial and the written review associated with those stars.
We've made sure that the most important schema.org tags are already built into our codebase and we work on expanding that every time Google makes a new recommendation.
It is our belief that these hidden schema.org tags automatically give a better chance for our customer's website to rank better than their local competitors, even without the extra effort of monthly SEO.
7What's a redundant server?
When you're using GlitterPaw Software as your POS you'll want the best protection for your mission critical site and your data. A redundant server is a second server that will be set up and running an identical copy of your website and your POS. This redundant server will be updated throughout the day to maintain copies of everything on your primary server. Should a hardware glitch, like a hard drive failure, ever befall your primary server a quick server setting change will put you back in operation quickly.
*What is scheduled content?
GlitterPaw has several methods of scheduling content to change, appear, or disappear on your website at any future date.
You can set up an entire calendar year of store hours so your website automatically updates and shows a message on holidays when you are closed, when you are on vacation, or preset your store hours for every day in December. Set up your store hours as far ahead as you like so you don't have to worry about them later.
Page content is also easy to schedule. Every block of content on individual web pages has a timer to turn them on or off on a set date. This is especially useful for announcements like store events. You can show the event details on your home page until the day of the event, but then they turn off automatically so you don't have to worry about it.
If you're really adventurous, you can use the global content swap feature to rewrite every page of your website in preparation for a huge special event. Take your time and plan out this massive content swap as a special promotion to surprise all your customers. One flip of a switch will change everything, then change it back at the end of the day or when the promotion is over. This content swap works particularly well when you want to add a little extra holiday imagery to your site and you'd like to plan it ahead of time.