Pricing For Jewelry Website Design and all Digital Marketing for Jewelry Brand Websites

We've outlined 3 different starting website setup levels based on features you'll always need, top requested features, and features that customers expect from you. Add-ons, hosting, and all our other pricing is also shown on this page further below.

Jewelry Website Design Plans and Prices

Website Design PackageSilverGoldPlatinum POS
One time$5,000$7,000$12,000
Design typeTheme with basic customizationTheme with basic customizationTheme with basic customization
Design Customizations
Header LayoutThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Footer LayoutThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Home PageThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Top & Side NavigationThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Hero & Image AnimationsThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Color & TypographyThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Silver
$5,000 once
Gold
$7,000 once
Platinum POS
$12,000/mo
Interior Page Features
100+ Built-in content layoutsThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Built-in marketing & landing page layoutsThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Customizable formsThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Silver
$5,000 once
Gold
$7,000 once
Platinum POS
$12,000/mo
Product Catalogs
Product capacity1000 items5000 itemsUnlimited
Initial product setupUp to 100Up to 150 or CSV/EDGE uploadImported from your old POS
Unlimited categories & designersThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
9 product photos with auto-resize and zoomThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
PayPal Buynow buttonsThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
EcommerceThe feature represended by this box is includedThe feature represended by this box is included
Reductive navigationThe feature represended by this box is includedThe feature represended by this box is included
Product reviewsThe feature represended by this box is includedThe feature represended by this box is included
Related productsThe feature represended by this box is includedThe feature represended by this box is included
Silver
$5,000 once
Gold
$7,000 once
Platinum POS
$12,000/mo
Customer Features
Wish listsThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Lead capture formsThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
LayawaysThe feature represended by this box is includedThe feature represended by this box is included
Bridal registryThe feature represended by this box is included
Service notificationsThe feature represended by this box is included
Silver
$5,000 once
Gold
$7,000 once
Platinum POS
$12,000/mo
Content Features
CMS page limitUnlimitedUnlimitedUnlimited
Initial pages set up for you102020
BlogThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
TestimonialsThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Staff, About, Contact, FAQ pagesThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Scheduled store hours*The feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Scheduled content*The feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Multiple LanguagesThe feature represended by this box is includedThe feature represended by this box is included
Advanced content marketing1+$500 each+$500 each+$500 each
Photo Gallery2+$250+$250+$250
Store Events3+$500+$500+$500
Silver
$5,000 once
Gold
$7,000 once
Platinum POS
$12,000/mo
Social Media
Facebook, Twitter, LinkedIn, Pinterest buttonsThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Rich media sharing via Open Graph4The feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Silver
$5,000 once
Gold
$7,000 once
Platinum POS
$12,000/mo
Jewelry Specific
Prewritten jewelry educationThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
150+ jewelry product fieldsThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Diamond searchThe feature represended by this box is includedThe feature represended by this box is included
Request to see product in personThe feature represended by this box is includedThe feature represended by this box is included
Silver
$5,000 once
Gold
$7,000 once
Platinum POS
$12,000/mo
Amenities
Google AnalyticsThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
ADA compliance feature set5InstalledEach page testedEach page tested
Schema.org tagging6The feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
SEO management featuresThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included

Website setup add-ons to consider

ServicePrice
Custom Header, Footer, and Home$4,800
Custom Landing Page$500 each
Custom Page Layout$500 each
Initial SEO for new sites$2,000
Level 1 customer tracking
(gathers data not allowed by Google Analytics)
$550 setup
+$100 monthly
Level 2 customer tracking
(gathers data not allowed by Google Analytics)
$550 setup
+$200 monthly

Hosting plans and other possible monthly service plans

We understand that it's not the cost of the website setup that will get you, it's the ongoing support that might not seem worth it unless you're really using it. This is why we offer training with your website so you can take care of it on your own once it goes live. Monthly service update contracts are not necessary with us unless you don't have anyone on staff who can do it for you.

Jewelry Website Hosting Plans and Prices

HostingSilverGoldPlatinum POS
$419.40/yr$503.40/yr$324.95/mo
Hosting typeSharedExpanded spaceVirtual Private
POS integrationThe feature represended by this box is includedThe feature represended by this box is included
BackupsWeeklyWeeklyDaily
Secure CertificateThe feature represended by this box is includedThe feature represended by this box is included
Third party email setupThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Level 1 customer tracking+$100/mo
Level 2 customer tracking+$200/mo
Website support/updates$100/hr$100/hr$100/hr


Jewelry Website Service Plans and Prices

Keep in mind that these monthly service update contracts are not necessary with us unless you don't have anyone on staff who can do it for you. Anyone can learn to manage the website because we've kept all the basic features easy to use. We want you to actively update your website because that's the only way you will achieve the important omnichannel that all retail is moving towards. Please do not choose us as your jewelry website design firm if you just want a hands-off website. We simply can't stress the importance of having someone on staff doing the updates for you.
Website Service PlansFancyBrilliantPOS
$397/mo$505/mo$299/mo
Included website updates6 hrs8 hr2 hrs
BackupsDailyDailyDaily
SEO website reportThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Email supportThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Phone supportThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Software bug fixesThe feature represended by this box is includedThe feature represended by this box is includedThe feature represended by this box is included
Redundant server7The feature represended by this box is included
Full website upgradeafter 24 moafter 18 moafter 24 mo


Jewelry Website SEO Service Plans and Prices

Please see our SEO for jewelry websites page for full details.
SEO PlansBasic BoostCreationCompetitive
Service typeOne timeMonthlyMonthly
Rate$2,000$750$1,500
View the SEO page for full details


Offline Marketing Service Plans and Prices

Please see our offline marketing for jewelry stores page for full details.
Offline Marketing PlansBasicReg CodesIntegrated
Service typeDIYDIYEach Campaign
RateFREEFREE$750
View the Offline Marketing page for full details


Google Ads Service Plans and Prices

Please see our Google Ads for jewelry stores page for full details.
Ad Service PlansSmartSmart+Expert
Service typeSetup onlyMonthlyMonthly
Setup$600$600$2,000
Monthly$100$700 or 15%
View the Google Ads page for full details


Instagram Service Plans and Prices

Please see our Instagram management for jewelry stores page for full details.
Instagram PlansSnapshotPortraitMasterpiece
Monthly$500$700$850
View the Instagram Management page for full details

1What are the advanced content marketing features?

GlitterPaw Software has self contained modules for specific advanced content purposes. These include the following:
  • Articles - Publish your educational content
  • Newsletters - Manage your email newsletter and easily share it via email and social media
  • Editorials - Intended for self publishing of editorials written by journalists
  • Releases - Usable for press release statements or noteworthy announcements
  • Classified Ads - Monetize your website by selling small editorial blocks
  • Sponsored Content - Further monetize your website with advertorial content
  • Contest Module - Run daily roulette, voting, or social sharing contests to build your local brand identity
  • Site Ads - Manage your own banner ads or use these to monetize your site
  • Help Docs - Go beyond a simple FAQ with a full wiki-type system that allows you to create your own directions
Each of these can be added to any GlitterPaw website for $500, which includes training. Please note that the Contest Module might be required if we are helping you with local marketing.


2What is the Photo Gallery feature?

The Photo Gallery is another self contained content module that allows you to manage various collections of photos. These collections can be easily displayed on your site anywhere or the gallery can be set up on it's on collection of pages.

The Photo Gallery is *not* intended for use with product photography because the product catalog system has it's own way of creating galleries of photos. It's better to reserve the Photo Gallery for all the photos taken at one of your store events.

Although the normal content management system does have a repository for CMS related photos, the Photo Gallery is a better way to manage images when you have a lot associated with one topic.

3What's special about the Store Events page?

The store events page isn't just a layout to display what's happening. This is a specialized page template that is designed to inject details of your upcoming event into Google. If filled out correctly, and if it's accepted by Google, your event has a chance to appear within the Google Maps app on a smartphone as an activity suggestion for people nearby.

Once you are trained how to use this and it's setup on on your website, you'll be able to add as many events as you'd like.

4What is Open Graph and why should I care?

Open Graph is a set of hidden code within the pages of your site that make it easier for social networks to grab and share the content of your page. This is especially important because it give you the power to control the information that is shared to social media when your customers click a social media like/share button. It also works when people directly share your web page URLs.

5What is the ADA compliance feature set?

The American Disability Act (ADA) provides a detailed list of ideas and methods to improve a website for usability by those with visual impairments. For the moment, those usability guidelines only apply to desktop websites since the screen reader tools exist on desktop computers and not mobile devices. The guidelines stipulate that you should organize the content on your site in such a way to make it easier for screen readers to follow. There are also hidden code that should be added to a site to help a screen reader explain what is shown on the screen. Additionally, the guidelines strongly recommend the use of font sizes and color schemes to make reading the screen easier.

GlitterPaw has the hidden code built into it's standard codebase. As such, there are built-in benefits for screen readers. Depending on your selected service plan, we will test every page of your site with the WAVE Web Accessibility Evaluation Tool and correct as many errors as possible for each page.

There are warnings that businesses will get into trouble if their websites are not ADA compliant.

If your site has not yet been tested for ADA compliance we will offer that testing as part of one of our monthly SEO services.

6What is Schema.org?

Schema.org publishes a set of extra markup language that can be hidden in the code of your website. This hidden code makes it easier for search engines to decipher different areas of your page without guessing. With this code it is easy to tell search engines the difference between a product description and a product price, or the number of stars of a testimonial and the written review associated with those stars.

We've made sure that the most important schema.org tags are already built into our codebase and we work on expanding that every time Google makes a new recommendation.

It is our belief that these hidden schema.org tags automatically give a better chance for our customer's website to rank better than their local competitors, even without the extra effort of monthly SEO.

7What's a redundant server?

When you're using GlitterPaw Software as your POS you'll want the best protection for your mission critical site and your data. A redundant server is a second server that will be set up and running an identical copy of your website and your POS. This redundant server will be updated throughout the day to maintain copies of everything on your primary server. Should a hardware glitch, like a hard drive failure, ever befall your primary server a quick server setting change will put you back in operation quickly.

*What is scheduled content?

GlitterPaw has several methods of scheduling content to change, appear, or disappear on your website at any future date.

You can set up an entire calendar year of store hours so your website automatically updates and shows a message on holidays when you are closed, when you are on vacation, or preset your store hours for every day in December. Set up your store hours as far ahead as you like so you don't have to worry about them later.

Page content is also easy to schedule. Every block of content on individual web pages has a timer to turn them on or off on a set date. This is especially useful for announcements like store events. You can show the event details on your home page until the day of the event, but then they turn off automatically so you don't have to worry about it.

If you're really adventurous, you can use the global content swap feature to rewrite every page of your website in preparation for a huge special event. Take your time and plan out this massive content swap as a special promotion to surprise all your customers. One flip of a switch will change everything, then change it back at the end of the day or when the promotion is over. This content swap works particularly well when you want to add a little extra holiday imagery to your site and you'd like to plan it ahead of time.