Bundled for what you need today, and what you'll grow into tomorrow.


This GlitterPaw Jewelry Ecommerce Website subscription includes all the basics that jewelers, like yourself, need to set up an ecommerce shop.

Jewelry Ecommerce Website Subscription
$250 Monthly
All subscriptions start with this base plan. You'll be happy when you find out how well GlitterPaw handles your needs. It has all the essentials for jewelry website design and jewelry ecommerce catalogs.

More than 750 jewelers have enjoyed GlitterPaw because of it's easy to use, uniquely bundled features.
JEWELRY WEBSITE DESIGN & SETUP
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More than 30 built-in header, body, and footer layouts. Mixing and matching these layout sections with your own brand colors making it possible to create more than 27,000 unique looking designs. You'll never have to worry that your website looks like someone else's. You can see some pre-built layouts and how their framework influences design on the jewelry website design page.
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Control the position of your logo and all of the links in your top navigation of your site header. Footer management gives the flexibility of a large or small secondary navigation and positioning of association logos and trust badges.
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Complete font customization using Google Fonts, Adobe Fonts, or any other font that you have rights to use. The color palette of your brand colors will be built into your design with as few as 2 colors and can be expanded to a palette of 90 shades for various design qualities.
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Every webpage has the ability to display a single large hero image and a carousel of images. Images are easily changed whenever you need.
CONTENT MANAGEMENT & CONTENT APPS
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A unique CMS designed for simplicity and management speed. If you need to manage desktop, mobile, and tablet content differently, you'll be surprised with how easily you can see the 3 types of content side by side on one screen.
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A single screen allows you to control your company address, default meta tags, time zone, and several other company specific data points that are requested by search engines.
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A truely unique app for managing your default store hours, controlling holiday names, and planning your schedule of store hours for a year in advance. This app is a huge time saver when setting vacation schedules and your holiday season store hours. Notifications of special hours automatically appear on your website when the date approaches. This app also powers the ecommerce feature that shows how soon someone must place their online order if they want to pick it up (BOPIS) of have it shipped in the same day.
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Blogging is one of the easiest ways to add timly content to your website, and it's great for improving the SEO of your jewelry website. The self-contained blogging app include publishing at a future date, self-contained image library, SEO settings, Schema.org, Open Graph, Meta Tags. You can also limit readership to blogs based on customer membership (User Account) permissions.
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PDFs are another type of valuable content to have on your jewelry website. This app give you control to upload your latest newsletter, information guides, printable forms, and even a diamond certification report. You can easily link any page in your site to any uploaded PDF, or hide them behind a signup form.
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Worried about how your website ranking will change when switching to GlitterPaw? Setting up 301 redirects from your old website URLs to your new URLs is one way to protect your existing search ranking. This 301 redirect app is fast and makes management of thousands of redirects easy. This app allows you to control QR codes, short codes, and any URL change you have on your site in the future.
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The tree page layout is a visual way of editing the structure of your website, i.e. which pages are parents and which are sub-pages. This same tree page layout is also used when editing the content on your site. This feature will make editing your website much easier than other platforms that show a long list of website pages without any hint of how the pages are organized on your jewelry website.
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There are 20 types of content layouts built into GlitterPaw. These layouts allow you to organize blocks of content depending on your needs. These layouts give so much flexibility for organizing content that you'll soon find you are only limited by your creativity. You can even use raw HTML or JavaScript in your layouts.
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There is no limitation of the number of CMS content pages you can add to your jewelry website.
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We're going to show you how to edit your jewelry website so you can manage all the content on your own. Over the years we've found that our customers learn faster when we set up pages for them, then teach them how to edit those pages. Other systems give you blank canvases and expect you to know the best way to arrange content on your pages, but we know you're a jeweler, not a web designer.

Although your blog and product catalog will likely have hundreds of pages, those are not the pages we count when setting up the website for you.
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Just to be specific, there's no extra cost for special layouts for your About page, Staff page, Contact Us, FAQ. The 20 layouts that are built into GlitterPaw already have the functionality of these common pages without you needing to pay extra for them.

It's extremely infrequent that you'll dream up a page layout that is beyond the ability of what's built-in, but it that does happen, we'll be glad to create that new layout and include it in the next platform update of your site.
PRODUCT MANAGEMENT & PRODUCT APPS
1,000 items
The basic jewelry ecommerce website subscription comes with the capacity to have up to 1,000 items. This is plenty of room for you to get comfortable with the platform while you consider expanding your jewelry website with one of the other subscription bundles available to you. Each of the other bundles includes more room for products.
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We'll populate the first 50 products for you, with all of the available options. Then, just like education we provide for editing the CMS, we'll show you how to edit and add your own new products.
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With unlimited categories you'll be able to organize your jewelry product catalog into groupings of items that makes sense for how you sell and what customers would expect on a jewelry website.
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Product reviews are a great way to show potential customers how well you've served previous customers. You can also turn off the product reviews until you have a high volume of sales through your website, that way you won't need to worry that your jewelry website doesn't look empty.
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The jewelry vendor / jewelry designer app helps create extra interest in your products by showing the logo and a description of that vendor right on the product details page. You can also link the logo to a designer lines page where shoppers could read more of the history and inspiration of that vendor. This extra information helps close your online sales and it adds extra SEO value to your website.
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A direct connection from your website to your Facebook Business Manager account will allow you to transfer products from your website right to the Facebook Catalog Manager. From there you can advertise your jewelry products on Facebook and Instagram.
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Surfaces across Google is a free service provided by Google. Your website will automatically feed your catalog into your Google My Business account and into other web properties where Google displays locally available products to local customers.
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Since GlitterPaw was designed for the jewelry industry, you'll find several screens of possible jewelry data points available to you. Whatever you fill in will appear on your website while keeping all the blank fields hidden from public view.
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Every item in your catalog can have up to 9 different jewelry photos. You'll need at least 1 photo for an item to appear on your site. Your customers will have the best possible user experience when use all 9 photo slots with square images of 1000px X 1000px.
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Are you worried about your jewelry photography skills? Don't be. As part of your first month subscription you'll receive a copy of out 7-hour jewelry photography course. This course sells for $250 on its own. You can read the full details of our jewelry photo training on our thejewelryphoto.com site.
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Every item in your catalog can have up to 3 product videos. Since consumers lack the ability to have the in-person touch and feel of the jewelry before buying, these videos really help to sell jewelry from your ecommerce website. This videos also add extra SEO value to your site.
CUSTOMER ACCOUNT MANAGEMENT & FEATURES
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CRMs are an important part of growing your business online, and there are a lot of very popular and expensive options out there available for generic businesses, but none of them are fine tuned for jewelry websites. As a jeweler you need built-in features for birthdays and anniversaries, as well as the ability to send emails directly from your website without needing to pay extra. The GlitterPaw CRM has the common features that you'll need to grow your online jewelry business.
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Your customers can create their own accounts on your jewelry website in order to view their purchase history, save their shopping cart, and be added to your email list. When you add the Marketing Extension Bundle to your subscription your customers will also be able to manage their wish lists, personalization settings, SMS settings, layaways, and their wedding registry.
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Your online shoppers have the option to create an account before they check out, but if they don't, then a new online account will be created for them after they complete their checkout. Once created, they will be able to view their online purchase history.
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Online shoppers who are logged into their account are will automatically have their shopping cart saved for them until the next time they log in.
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Online shoppers who are logged into their account are able to transfer their shopping cart to any device they log into. This allows them to begin their shopping journey on their smartphone and complete it on a desktop or tablet.
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Several customizable forms are built into GlitterPaw for you to use as initial lead capture forms that help you convert unknown website visitors into potential sales leads. These lead capture forms can be used to offer PDFs, videos, or access to secret areas of your website that are reserved for VIP or Elite Customers.
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You can use any type of website chat app that you are familiar with, and it's easy to add that JavaScript code to your entire site. Your GlitterPaw website will be fully compatible with any 3rd party website chat system without interfering in the usability of your website. If you don't have a website chat system yet then you should consider PureChat. PureChat offers several subscription levels, with the basic level giving jewelers an easy entry point without the high cost that other charge. This is the chat app we use on this website.
ECOMMERCE FEATURES & APPS
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Using the shipper app you can set up your shipping table for any number of common carriers. Online shoppers will see the estimated shipping in their shopping cart immediately without having to proceed through the checkout. You can set your default shipping as well as the cart value threshold that's needed for them to receive free shipping. APIs are available for direct calculation of accurate shipping prices, but if you're like other jewelers we've worked with over the last 10 years, you'll probably want to use flat rate shipping. With flat rate shipping you can standardize your shipping rates and use your jewelers block insurance to cover the shipping insurance.
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Online taxes can be a nightmare! Every state and jurisdiction has their own set of rules regarding collecting of sales tax. Some places require you to charge tax on shipping fees while exempting tax on handling fees, yet other places require tax on both or neither. Some states require you to collect tax based on your gross sales every years, while others only care about the amount of sales into their state. We'll give you some guidance on this, but you'll have to talk to your CPA for accurate tax tables. We will add them to your jewelry website for you then show you where you would edit them.
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Create an unlimited number of 1-time use or multiple use discount codes and gift cards that can be applied to any purchase.
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Ecommerce isn't just for remote sellers any more. Local customers shop online to find local reatailers selling what they need. This is a huge convienience factor that allows new customers to find your jewelry site and order online, even though they will drive over to pick it up directly in your store.
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Have your customers grown accustomed to curbside pickup? This feature is also built into your website if need to use it before the COVID-19 pandemic has passed, or if you'd like to use it to safisfy customer expectations.
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Would you like to offer some extra "white glove" treatment for your local customers? Your website can show options for local delivery, which is to say that one of your own employees will deliver the online purchase to a local address. If this feature interests you, we'll gladly explain the logistics behind making it work and what it would take to really shine with this service.
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PayPal Buynow buttons are available if you'd rather use them instead of the full PayPal shopping cart integration. You can also use these buttons for special products that you sell from your website for other people or for donations to community charities.
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Complete integration of the PayPal v2 API for your shopping cart checkout. We handle the testing of the integration and show you how it all works before making your website live.
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There are plenty of horror stories of how jewelers were screwed by PayPal when customers reported lost packages or incorrect receipt of items that had misleading discriptions from what was sold on the website. The GlitterPaw integration to PayPal follows all the nesessary requirments to satisfy the PayPal Seller Chargeback Protection to limit your chargeback exposure. We'll explain how this all works and what you need do to to maintain that protection.
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Your website will automatically send out various customer notification emails during the purchase process. These include thank you notifications, shipping notifications, review requests, and verifications when new customer accountare created. These emails have been pre-set with standard wording so you don't have to think about them from scratch and it makes editing them easier.
MARKETING FEATURES
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Several types of forms are built-in for your Contact Us page, lead generation pages, or for any other needed reason. All of the forms include CAPTCHA to prevent spam emails from filling up your inbox.
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Open Graph is a set of hidden code within the pages of your site that make it easier for social networks to grab and share the content of your page. This is especially important because it give you the power to control the information that is shared to social media when your customers click a social media like/share button. It also works when people directly share your web page URLs.
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You can set up an entire calendar year of store hours so your website automatically updates and shows a message on holidays when you are closed, when you are on vacation, or preset your store hours for every day in December. Set up your store hours as far ahead as you like so you don't have to worry about them later.
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It's quite common for jewelry websites to have a set of education pages explaining the 4C's of diamonds, monthly birthstones, and anniversary gifts. This content is pre-written for you and will be included on your website. You are free to edit these pages once they are set up for you.
TECHNICAL FEATURES & APPS
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Add a little extra flair to your website with the Favicon management app. Not only does this app allow you to manage the favacon that appears in the tab of all web browsers, but it also allow you to manage the icons that appear on smartphones when someone bookmarks your page.
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All websites come with a free secure certificate (SSL). This is a basic security SSL that satisfies Google's recomendation that all websites should use security. You can also register your own secure certificate that's directly associated with your business name.
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The American Disability Act (ADA) provides a detailed list of ideas and methods to improve a website for usability by those with visual impairments. For the moment, those usability guidelines only apply to desktop websites since the screen reader tools exist on desktop computers and not mobile devices. The guidelines stipulate that you should organize the content on your site in such a way to make it easier for screen readers to follow. There are also hidden code that should be added to a site to help a screen reader explain what is shown on the screen. Additionally, the guidelines strongly recommend the use of font sizes and color schemes to make reading the screen easier.

GlitterPaw has the hidden code built into it's standard codebase. As such, there are built-in benefits for screen readers. Depending on your selected service plan, we will test every page of your site with the WAVE Web Accessibility Evaluation Tool and correct as many errors as possible for each page.

There are warnings that businesses will get into trouble if their websites are not ADA compliant.

If your site has not yet been tested for ADA compliance we will offer that testing as part of one of our monthly jewelry SEO services.
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Schema.org publishes a set of extra markup language that can be hidden in the code of your website. This hidden code makes it easier for search engines to decipher different areas of your page without guessing. With this code it is easy to tell search engines the difference between a product description and a product price, or the number of stars of a testimonial and the written review associated with those stars.

We've made sure that the most important schema.org tags are already built into our codebase and we work on expanding that every time Google makes a new recommendation.

It is our belief that these hidden schema.org tags automatically give a better chance for our customer's website to rank better than their local competitors, even without the extra effort of monthly SEO.
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It's easy to add Google Analytics tracking codes to your website.

We recommend that you set up a Google Analytics account for your website. If you need help setting this up then listen to Episode 12 of our RethinkYour.com Podcast where we explain how to set up important Google accounts for your jewelry business.

GlitterPaw also includes the unusual feature to detect your comuter, the network at your jewelry store, and your smartphone, then block the Google Analytics tracking of those devices and networks so as not to inflate your Analytics reports with erronious traffic.


GlitterPaw represents the push away from endless, aimless, and unused paid apps within other jewelry ecommerce platforms.

GlitterPaw easily empowers you to follow the Jewelers Online Framework for Growth.

With other platforms, you have to pay extra (each!) for most of the apps detailed above, and some of our apps are unique to GlitterPaw simply because it's specifically jewelers who need them for advancement.

While anyone can claim to custom program these apps for you, why recreate the wheel and go through multiple headaches required for bug testing something new when we already have this right here and available for you today?

Everything explained above is included in every GlitterPaw subscription shown on our jewelry website design pricing page.

You also have the option of choosing any combination of bundles for your jewelry ecommerce website subscription.

It doesn't take much to get started with your own jewelry ecommerce website supported by GlitterPaw.

You can live message with us directly by clicking that Chat button in the bottom right corner of your screen.

Or, you can also give us a call at 973-413-8212 or use our contact us page to send an email.