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Carat Weight   Clarity   Color   Cut   Care   Certification  


White-colored diamonds remain the most popular, even though diamonds are found in a kaleidoscope of colors. Diamonds are graded on a color scale implemented by the Gemological Institute of America (GIA), which ranges from D, which is colorless, to Z. Color differences can be so subtle that diamond colors are graded under controlled lighting conditions and are compared to a mater set for accuracy. While truly colorless diamonds, graded D, are treasured for their rarity, diamond color is ultimately a very personal taste. Ask us, your Master IJO Jeweler, to show you an array of color grades next to each other to help you determine your color preference.

Diamond Color
price comparison: 1 carat, VS1, ideal cut diamond
  Colorless   Near-Colorless
    D E F G   H I J
Ideal   $price $price $price $price   $price $price $price
Very Good   $price $price $price $price   $price $price $price
Good   $price $price $price $price   $price $price $price
Fair   $price $price $price $price   $price $price $price

Understanding How Fluorescence Affects A Diamond

Fluorescence is a property that some diamonds possess. It makes the color of a diamond look whiter or yellower in different types of light. Gem quality diamonds usually fluoresce blue but can also fluoresce in other colors including white, yellow, and orange. Normally, fluorescence cannot be seen with the naked eye and fluorescence usually has no effect on a diamond’s appearance in regular incandescent light. But blue fluorescence can mask yellow tints in a diamond. That can make a diamond look whiter under sunlight or under a daylight-type fluorescent lamp than under regular incandescent light. Also, a white diamond that fluoresces yellow can look yellower than it really is. That’s why it’s always a good idea to check your diamond’s color with your qualified
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