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Tuesday, September 21, 2021

078. The United and Divided States of SEO

by
info@jewelerwebsites.com

Preview:
released September 21 2021
(recorded September 19, 2021) - 1 hour, 28 minutes



SEO budgets, threats, challenges, and technical hurdles are limiting the traffic to your website and therefore the success of your jewelry business. The State of SEO report by Search Engine Journal and Straight North provided some insights of how SEO professionals around the world are dealing with digital marketing issues. In this episode of the RethinkYour.com podcast, Matt and George are weighing in on the trends and key responses from those surveyed. Let’s dive in. (recorded Septembe...
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AT: 09/21/2021 10:20:09 AM   0 COMMENTS
Friday, September 17, 2021

The Ranking X-Factors - Correlations versus Causation

by
info@jewelerwebsites.com

Preview:
released September 17, 2021
(recorded September 15, 2021) - 62 minutes



With all the information about SEO available online it’s almost impossible to know if the optimization efforts you’re using on your website are even worth the time. In fact, many SEO professionals often question their own efforts, which is why so many of them will compare notes and participate in anonymous industry surveys. In this episode of the RethinkYour.com Podcast we’re reviewing the top 15 most important ranking factors as revealed by a recent survey of 2,800 SEO professionals from ...
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AT: 09/17/2021 10:19:10 PM   0 COMMENTS
Monday, September 13, 2021

076. In the Company of Bugs: IP, Apple, and Google's Latest Update

by
info@jewelerwebsites.com

Preview:
released September 13, 2021
(recorded September 13, 2021) - 55 minutes



The technology that runs the internet is not perfect, in fact, it’s full of programming bugs that can cause security nightmares and website functionality problems. In this episode of the RethinkYour.com Podcast we’re sharing a story of how one family in Kansas was living in a digital hell and explaining how something similar could affect the analysis of your online marketing. We’re also digging into how bugs, security issues, and changes in user behavior lead to various Google Updates, and...
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AT: 09/13/2021 10:17:33 PM   0 COMMENTS
Friday, September 10, 2021

075. Closing Ratios from InStore to Online + Engaging Your ROI

by
info@jewelerwebsites.com

Preview:
released September 10, 2021
(September 8, 2021) - 47 minutes



Over the last 50 years, the price of a US stamp has gone from 6 cents to 58 cents, a gallon of gasoline has gone from 36 cents to $3.50, and we’ve seen an evolution of all marketing and methods of business into the digital realm. What hasn’t changed are the evergreen methods of determining your closing ratios and calculating the return on investment of your advertising. Today, ROI and closing ratios and explaining how you can use your website and online marketing to improve them both. ...
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AT: 09/10/2021 10:15:23 PM   0 COMMENTS
Tuesday, September 07, 2021

074. Back Up: Bounce Rates & Referral Traffic

by
info@jewelerwebsites.com

Preview:
released September 7, 2021
(September 5, 2021) - 1 hour



Citations
How to Hide Your House From Nosy People on Google Maps

New Research Shows How to Win in Local Search ...
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AT: 09/07/2021 08:59:46 AM   0 COMMENTS
Friday, September 03, 2021

073. Service In A State of Emergency

by
info@jewelerwebsites.com

Preview:
released September 3, 2021
(September 2, 2021) - 1 hour, 15 minutes



When life and work are suddenly interrupted by a crisis, you often scramble for a resolution without remembering to notify your customers of immediate changes. When that crisis had broad impact on you and your local customers, it’s especially important to keep them informed. But what exactly should you be telling your customers while in crisis mode? What would your customers be worried about during a crisis, and how is their point of view different than yours? In this episode of the RethinkYo...
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AT: 09/03/2021 08:55:20 PM   0 COMMENTS
Friday, August 27, 2021

072. What's the Story on Web Stories?

by
info@jewelerwebsites.com

Preview:
released August 27, 2021
(August 20, 2021) - 46 minutes



Citations
Web Stories on Google
Create your first Web Story ...
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AT: 08/27/2021 09:12:24 PM   0 COMMENTS
Tuesday, August 24, 2021

70. Retail Agility: Keeping Spry and Flexible Online and In Store

by
info@jewelerwebsites.com

Preview:
released August 24, 2021
(August 20, 2021) - 1 hour, 15 minutes



Matt reports on the Jewelers of America jewelry trade show show and conference, which ran August 8-10, 2021 at the Javits Convention Center in New York City. We also go "live" to some peer research via interview with sterling silver manufacturer Zina president Andrew Goldstein. We discuss Zina's process of developing their website as both a wholesaler and vendor.

Citations
Key takeaways from the Future Stores 2021 Benchmarking Report

Delta Surge Dampens Americans' Appetite ...
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AT: 08/24/2021 08:16:24 AM   0 COMMENTS
Tuesday, August 17, 2021

069. Special Report: Live from the JA Show w/ Zina Sterling Silver

by
info@jewelerwebsites.com

Preview:
released August 17, 2021
(August 9 and 11, 2021) - 58 minutes



Matt reports on the Jewelers of America jewelry trade show show and conference, which ran August 8-10, 2021 at the Javits Convention Center in New York City. We also go "live" to some peer research via interview with sterling silver manufacturer Zina president Andrew Goldstein. We discuss Zina's process of developing their website as both a wholesaler and vendor. ...
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AT: 08/17/2021 08:12:12 AM   0 COMMENTS
Tuesday, August 10, 2021

068. Local Lookyloos and Informed Ready to Buyers

by
info@jewelerwebsites.com

Preview:
released August 10, 2021
(recorded August 7, 2021) - 50 minutes



Here’s the question that Google is always trying to answer: Is a person ready to buy from their local jeweler, or are they still in research mode looking for answers. A jewelry website with an online catalog and list of services is great for the person who’s ready to buy, but it’s not good for the person still looking for information. This is episode 68 of the RethinkYour.com Podcast where we will explore how you can appear in results for local results and for informational results. You’ll b...
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AT: 08/10/2021 11:06:13 AM   0 COMMENTS
Friday, August 06, 2021

067. The Messy Middle, or the Spaghetti Plate from Spark to Buy

by
info@jewelerwebsites.com

Preview:
released August 6, 2021
(recorded August 4, 2021) - 1 hour, 5 minutes



Google collects tons of information about how we all use search, websites, and social media so they can improve search results a little more every day. Sometimes they also publish significant research findings when they discover new and interesting for marketing. Next up, in episode 67 of the RethinkYour.com Podcast, you’ll be listening to a discussion about Google’s research into something called “decoding decisions and the messy middle.” Let’s find out how this research applies to ...
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AT: 08/06/2021 04:34:03 PM   0 COMMENTS
Tuesday, August 03, 2021

066. Rethink Your Redesign and Keep and Improve Your SEO While Doing So

by
info@jewelerwebsites.com

Preview:
released August 3, 2021
(recorded July 31, 2021) - 1 hour



Special thanks to Georgia James for her article, Nine common SEO errors during a website redesign", which was used as a springboard for our original thoughts on this podcast.

Is it time to redesign your website? Is your site looking old and in desperate need of a refresh? It doesn’t matter how good you are, customers will get a bad impression if your website doesn’t look good. But, as usual, looks are only skin deep. When redesigning your website there are important things to consider that...
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AT: 08/03/2021 02:34:49 PM   0 COMMENTS
Friday, July 30, 2021

065. Search, and Seizing Your Better Ranking

by
info@jewelerwebsites.com

Preview:
released July 30, 2021
(recorded July 27, 2021) - 51 minutes



Have you struggled to get your website to appear in search results for popular terms like “engagement rings?” In this episode of the RethinkYour.com Podcast we’re doing our own searches for popular terms, explaining what we see, and giving you the finer details of what it takes to appear in a popular competitive mix of those results. ...
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AT: 07/30/2021 06:35:31 AM   0 COMMENTS
Tuesday, July 27, 2021

64. Select Your SEO Fighter: Wix, Wordpress, Glitterpaw

by
info@jewelerwebsites.com

Preview:
released July 23, 2021
(recorded July 21, 2021) - 1 hour, 1 10 minutes



Special thank you to Adam at Search Engine Journal for his article target="_blank">Wix vs WordPress: Which Is Better for SEO? that this episode used as a springboard.

Wix, WordPress, and GlitterPaw each have their own approach to managing search engine optimization. In this episode of the RethinkYour.com Podcast we are reviewing the recent new SEO features added to Wix and comparing them to WordPress and GlitterPaw. That’s what’s ahead on episode 64. (recorded July 25, 2021) ReTh...
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AT: 07/27/2021 06:31:38 AM   0 COMMENTS
Friday, July 23, 2021

063. I'm Still Scanning After All This Time

by
info@jewelerwebsites.com

Preview:
released July 23, 2021
(recorded July 21, 2021) - 1 hour, 1 10 minutes



You might be familiar with mobile websites and mobile technology, but are you familiar with the current buyer expectations when they use their smartphones? In this episode of the RethinkYour.com Podcast we’re sharing real life stories of mobile usage and what the next generation expects from your site. We’ve also got some solid ideas of how you can reapply older mobile marketing techniques today. Let’s take this casual drive into episode 63 right now. ...
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AT: 07/23/2021 07:44:37 PM   0 COMMENTS
Tuesday, July 20, 2021

062. Making It About Yourself: Recontexualziing the News

by
info@jewelerwebsites.com

Preview:
released July 20, 2021
(recorded June 30, 2021) - 47 minutes



It’s time to make it all about you. How can you look at world events or industry news and recontextualize them for your clients? We’ll walk you through ideas for longterm, short term, and social media content, and hot to create customer integration in the mix. George and Matt are in the studio at the same time for the last time, for now, for episode 62 of the rethinkyour.com podcast. ...
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AT: 07/20/2021 07:42:48 PM   0 COMMENTS
Tuesday, July 13, 2021

061. What's SKU with You? Google Rank Issues with POS Products

by
info@jewelerwebsites.com

Preview:
released July 13, 2021
(recorded June 17, 2021) - 49 minutes



Using your point of sale system to manage your online inventory is a big time saver for every jeweler, and this method of online inventory management has been recommended for several years. But it turns out that the typical way in which point of sale systems generates SKUs creates an SEO problem for your jewelry website. In this episode of the RethinkYour.com Podcast we’ll explain what the issue is and how to deal with it.

TOPIC: Product Catalog Browse Pages vs Product Detail Pages

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AT: 07/13/2021 07:39:25 PM   0 COMMENTS
Tuesday, July 06, 2021

060. Shooting Jewelry Photography with Your Smartphone

by
info@jewelerwebsites.com

Preview:
released July 6, 2021
(recorded June 26, 2021) - 1 hour, 9 minutes



A great jewelry photo is worth 1000 words. Today you can use your smartphone to capture those great jewelry photos instead of a bulky DSLR camera. This is episode 60 of the RethinkYour.com Podcast in which we are giving you details of smartphone photography, photo composition, lighting ideas, photo size considerations, and how far you should hold your smartphone from your jewelry.

TOPIC: Taking Photos with Your Smartphone

We want to talk a little bit today about taking jewelry ...
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AT: 07/06/2021 07:37:33 PM   0 COMMENTS
Friday, June 25, 2021

058. (Hey Google, What's) MOBILE FIRST Indexing

by
info@jewelerwebsites.com

Preview:
released June 25, 2021
(recorded June 22, 2021) - 58 minutes



So what does it really mean when Google tells you that they’re using “mobile first indexing?” In this episode we are diving into all the implications of what mobile first really means and providing a few warnings of what to watch out for and how to use mobile first indexing to your advantage. Let’s get number 58 of the RethinkYour.com Podcast started.
...
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AT: 06/25/2021 07:51:43 PM   0 COMMENTS
Tuesday, June 22, 2021

057. Hashtag Profiling on Instagram: Who Knows? The Shadowban Knows.

by
info@jewelerwebsites.com

Preview:
released June 22, 2021
(recorded June 17, 2021) - 1 hour, 15 minutes



Ranking algorithms on search engines and social media platforms have always been a mystery that only the most experienced marketers seem to understand. In this episode of the RethinkYour.com Podcast we’re delving into the details of Instagram’s recently revealed algorithm criteria for their feed. Let’s get started.

- "Shedding More Light on How Instagram Works" by Adam Mosseri ...
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AT: 06/22/2021 05:11:27 PM   0 COMMENTS
Thursday, June 17, 2021

056. REVEALED: The Instagram Feed (plus, is the Shadowban Real?)

by
info@jewelerwebsites.com

Preview:
released June 17, 2021
(recorded June 17, 2021) - 61 minutes



Ranking algorithms on search engines and social media platforms have always been a mystery that only the most experienced marketers seem to understand. In this episode of the RethinkYour.com Podcast we’re delving into the details of Instagram’s recently revealed algorithm criteria for their feed. Let’s get started.

- "Shedding More Light on How Instagram Works" by Adam Mosseri ...
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AT: 06/17/2021 05:00:01 PM   0 COMMENTS
Tuesday, June 15, 2021

055. Selling Online vs. Selling In-Person

by
info@jewelerwebsites.com

Preview:
released June 11, 2021
(recorded June 6, 2021) - 1 hour, 19 minutes



In this episode we’re comparing and contrasting the differences between being an ecommerce jeweler and a retail store jeweler. You’ll find out what it takes to sell with emotion online like you would in your store, the differences between online and offline advertising, conversion rates, goodwill, and staying relevant. You’ll also get some insights on how to tie both online and in-person efforts together. That’s all in this episode number 55 of the RethinkYour.com Podcast. Let’s dive in.<...
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AT: 06/15/2021 05:03:34 PM   0 COMMENTS
Friday, June 11, 2021

054. Staying Above the Fold: US eCommerce Forecast / Link Building for your Website

by
info@jewelerwebsites.com

Preview:
released June 11, 2021
(recorded June 6, 2021) - 61 minutes



TOPIC: US ecommerce forecast

US ecommerce forecast revised upward, 18% growth expected in 2021

Original forecasts for ecommerce towards the end of the pandemic was that it would decline sharply.

eMarketer now forecasting that it will continue to grow another 7.9%

Fastest growth sectors are apparel and accessories with an expected 28.7% growth.

Big driver of ecommerce growth is the option to Buy Now, Pay Later. "BNPL"
Estimated that 45.1 million ...
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AT: 06/11/2021 09:56:06 AM   0 COMMENTS
Tuesday, June 08, 2021

053. Verifying a Large Sale Online + Avoiding Chargebacks!

by
info@jewelerwebsites.com

Preview:
released June 8, 2021
(recorded June 6, 2021) - 1 hour, 29 minutes



Fraudulent purchases and chargebacks are a big concern for jewelers when they first open an ecommerce website. Merchant services companies are also worried about the high risk of selling jewelry online. In this episode of the RethinkYour.com Podcast you find out the steps you can take to protect yourself from fraudulent purchases and what might happen if you have a chargeback because of a stollen credit card. Let’s check out episode 53 right now. ...
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AT: 06/08/2021 08:51:37 PM   0 COMMENTS
Friday, June 04, 2021

052. Google Core Update + Webpage Autotranslation ALERT!

by
info@jewelerwebsites.com

Preview:
released June 4, 2021
(recorded June 2, 2021) - 1 hour, 29 minutes

...
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AT: 06/04/2021 07:02:04 PM   0 COMMENTS
Tuesday, June 01, 2021

051. Reopening Up with eCommerce / SEO Checklist Review

by
info@jewelerwebsites.com

Preview:
released June 1, 2021
(recorded May 31, 2021) - 1 hour, 29 minutes



In this episode of the RethinkYour.com Podcast, you'll find out why it's important to have an ecommerce website with live inventory. You'll also find out what items to put on your SEO Checklist when you are doing a website redesign. (as inspired by: https://seosly.com/website-redesign-seo-checklist)

...
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AT: 06/01/2021 06:59:51 PM   0 COMMENTS
Friday, May 28, 2021

050. Counting Pearls, Twitter Goes eCom, Weak Wi-Fi, and What the Hell is a Web Core Vital?

by
info@jewelerwebsites.com

Preview:
released May 28, 2021
(recorded May 26, 2021) - 1 hour, 5 minutes



How a Japanese Company Cut 80% of the Time Needed to Manually Count Pearls



Twitter CFO Ned Segal says e-commerce is becoming more important for the company

ALL THE BIGGEST ACCESSORIES TRENDS FOR SUMMER ARE ON ETSY

Google Offers Advice on Ranking Better

Stop Listening to Google’s Advice on Link Building

Vulnerabilities in billions of Wi-Fi devices let hackers bypass firewalls


...
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AT: 05/28/2021 06:25:43 PM   0 COMMENTS
Tuesday, May 25, 2021

049. Internet Security: Ransomware Beware + Getting Indexed in Google

by
info@jewelerwebsites.com

Preview:
released May 25, 2021
(recorded May 23, 2021) - 1 hour, 30 minutes



Industry news links:
- Is Men’s Jewelry an Untapped Category for Retailers?
- Bulova Launches Youtube Collector Series
- Forevermark Gets a New Name

Ransomware: Ransomware has been in the news a lot lately.

What is it?
It's a form of computer attack that encrypts the files on your hard drive, which means they are locked up you can't open them. The cybercriminal asks you to pay them money and then they will unlock them.

The cost can range from a...
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AT: 05/25/2021 10:49:51 PM   0 COMMENTS
Friday, May 21, 2021

048. Jewelry Industry Roundup - May 2021

by
info@jewelerwebsites.com

Preview:
released May 21, 2021
(recorded May 19, 2021) - 1 hour, 12 minutes



It’s quite possible that you’re doing the wrong thing to make your website ADA compliant. Today we’re going to tell you about recent issues for people who think they set up their compliance correctly, but have really caused more problems. We’re also doing a fresh look at what old blogs might be doing to your website’s SEO, and giving you an idea how to implement some future proofing on your site. That, plus more, is just ahead on the 48th episode of the RethinkYour.com Podcast.
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AT: 05/21/2021 10:26:23 PM   0 COMMENTS
Tuesday, May 18, 2021

047. Internet Sales Tax (Rethink Your eCom Edition)

by
info@jewelerwebsites.com

Preview:
released May 18, 2021
(recorded May 12, 2021) - 50 minutes



Introduction and caveat for today's show
Before we get into this topic we need to advise you that we are not certified public accounts, and we are not licensed as tax advisors at all. The information we are about to share with you changes all the time, and you are required to check your own local tax laws. There is no forgiveness if you do this wrong, and if you do it wrong, there will be penalties assessed by your government.

The only reason we know a bit about this is because we have to ...
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AT: 05/18/2021 08:56:04 PM   0 COMMENTS
Friday, May 14, 2021

046. Diamonds Are For... Real Millennials?

by
info@jewelerwebsites.com

Preview:
released May 14, 2021
(recorded May 12, 2021) - 1 hour, 23 minutes



RDI's initial advertorial on National Jeweler:

Key Points from that advertorial:
• 95% will make an in-store purchase after researching online
Which means that they will look at your website for information and choose to buy from you based on the information they find.
So if you don't have educational information on your website, then you are missing out.
• RDI is stressing the importance of becoming a "Rare & Forever" authorized jeweler.
Rare & Forever is RDI...
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AT: 05/14/2021 09:12:42 AM   0 COMMENTS
Tuesday, May 11, 2021

045. Taking Back the Return Policy (An Exchange)

by
info@jewelerwebsites.com

Preview:
released May 11, 2021
(recorded May 8, 2021) - 1 hour, 38 minutes



Returns. The Cost. The Customer Satisfaction. The Financial Loss.

main sources: mytotalretail.com / doddle.com

Too much time is spent focusing on the customer journey up to the point of purchase, but very little attention is given to the post purchase experience. Having a superior return policy can drive customer loyalty and repeat sales.

75 percent of respondents feel retailers should be doing more to improve their returns experiences
86 percent said that a po...
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AT: 05/11/2021 09:04:30 PM   0 COMMENTS
Friday, May 07, 2021

044. Is Your Jewelry Store's Online Identity Serving Customer Needs?

by
info@jewelerwebsites.com

Preview:
released May 7, 2021
(recorded May 5, 2021) - 1 hours, 25 minutes



Is Your Jewelry Store's Online Identity Serving Customer Needs


Let's try to put ourselves in the mindset of someone who needs a jeweler.

For this exercise we will review these three possible scenarios
1. Someone who is beginning their journey to find an engagement ring.
2. Someone who knows they need to find a local jeweler for some reason.
3. Someone searching for a Mother's Day gift.

For this exercise we will do our searches on the smartphon...
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AT: 05/07/2021 09:04:02 AM   0 COMMENTS
Tuesday, May 04, 2021

043. That's Not a Ranking Factor; an Annotation

by
info@jewelerwebsites.com

Preview:
released May 4, 2021
(recorded May 2, 2021) - 1 hours, 43 minutes



Today on the ReThinkYour.com Podcast we’re doing an in-depth review of several things which are NOT ranking factors for your website. We’re also reviewing some recent research about acceptance of LGBTQ visibility in advertising. Let’s dive into these topics in this, episode 43, on Star Wars day.

Special thanks to Ryan Jones who wrote That’s NOT a Google Search Ranking Factor, which we are going through piece by piece and expanding on.

References
- Search Console: I...
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AT: 05/04/2021 09:01:28 AM   0 COMMENTS
Friday, April 30, 2021

042. Is Extinction Inevitable? + Death, Taxes, and Bad Copyrighting

by
info@jewelerwebsites.com

Preview:
released April 30, 2021
(recorded April 28, 2021) - 1 hours, 25 minutes



Methods of marketing have changed drastically since we began our journey in the jewelry industry in 2003. We were just recovering from the recession that was caused by a both the dotcom bubble bursting and the 9-11 terror attacks. After the burst of the dotcom bubble there was a general feeling that the internet would never work and no one should take it seriously. The future possibilities of the internet were understood by the technology companies who continued to forge ahead and only a few...
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AT: 04/30/2021 11:12:13 PM   0 COMMENTS
Tuesday, April 27, 2021

041. Curbside Your Enthusiasm; Reviewing BOPIS a Year Later

by
info@jewelerwebsites.com

Preview:
released April 27, 2021
(recorded April 25, 2021) - 1 hour, 25 minutes



In this episode we discussing some red flags to watch out for when developing a website. The main topic for this episode is a review of the most recent customer expectation surveys regarding curbside pickup service and buying online, picking up in store. We’ll also explain your options for different point of sale systems you could consider to accomplish BOPIS and curbside services.

ReThinker Mail: Hi guys, thanks for a lot to think, or rethink about, these past months. I have to...
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AT: 04/27/2021 02:20:24 AM   0 COMMENTS
Friday, April 23, 2021

040. What You Need to Know About Schema Markups!

by
info@jewelerwebsites.com

Preview:
released April 23, 2021
(recorded April 20, 2021) - 1 hours, 2 minutes



What is schema.org, semantic structure, and website markup, and why is important for your website? In this episode of the ReThinkYour.com Podcast we’re simplifying what these terms mean, explaining why they exist, and stressing their importance for your jewelry website.

Add markup to your product pages so Google can provide detailed product information in rich Search results — including Google Images.


In memory of Forty Percent
...
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AT: 04/23/2021 09:38:47 PM   0 COMMENTS
Tuesday, April 20, 2021

039. SEO Review: Global SERP, CMS Switch, and Following Breadcrumbs

by
info@jewelerwebsites.com

Preview:
released April 20, 2021
(recorded April 18, 2021) - 1 hours, 27 minutes



We’ve got an information packed episode today covering a wide range of SEO topics including global results, organizing topics, breadcrumbs, user experience, reviews and testimonials, and some actionable items to perform before migrating to a new CMS.

ASOS praised by shoppers for featuring model who wears a cochlear implant
...
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AT: 04/20/2021 08:15:43 PM   0 COMMENTS
Friday, April 16, 2021

038. Jewelers' Stories in the Time of COVID / Industry News

by
info@jewelerwebsites.com

Preview:
released April 16, 2021
(recorded April 14, 2021) - 1 hours, 27 minutes



During the pandemic, several jewelers had to change their location, change their business model, and even work out of their home, but if you’re not careful with how your address is listed in Google My Business you could jeopardize your listing. There are also several recent stories in jewelry trade magazines that provide good insights and ideas for extending your business online.

Google My Business Suspension Email Notifications

Should Jewelers Show Prices? Here’s Wha...
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AT: 04/16/2021 07:28:44 AM   0 COMMENTS
Tuesday, April 13, 2021

037. ADA Ruling and Rules for ADA: Providing Quality Service For All

by
info@jewelerwebsites.com

Preview:
released April 13, 2021
(recorded April 11, 2021) - 1 hours, 27 minutes



April 7, 2021 Ruling by the 11th Circuit Appeals Court
The two-judge majority placed a lot of weight on the fact that the ADA only applies to physical spaces. In their view, a website is not a public accommodation as the ADA defines the concept.

The plaintiff, Gil, a bling man who patronized Winn-Dixie grocery store and pharmacy for 15 years, testified that ordering in person as a blind man made him "uncomfortable because he did not know who else was nearby listening" as he told...
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AT: 04/13/2021 07:03:35 AM   0 COMMENTS
Friday, April 09, 2021

036. The iOs 14.5 Effect on Marketing + Jewelry Subscription Services

by
info@jewelerwebsites.com

Preview:
released April 9, 2021
(recorded April 7, 2021) - 1 hours, 43 minutes



Imagine if your jewelry store had a stead monthly income you could count on even if no one stepped through your door. Today we’ll explain how you could implement your own jewelry subscription service to generate that monthly revenue. After that we’re discussing how the new Apple iOS release will impact your marketing.

This concept is viable for local jewelers. They could set up a subscription serving offering the same. It would be a new stream of income.

The items that a...
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AT: 04/09/2021 07:04:55 PM   0 COMMENTS
Tuesday, April 06, 2021

035. The Cost of Customer Retention with Email Marketing

by
info@jewelerwebsites.com

Preview:
released April 6, 2021
(recorded April 3, 2021) - 1 hours, 7 minutes



The cost of acquiring a new customer is always more expensive than the cost to retain existing customers. In this episode of the ReThinkYour.com Podcast, we’re digging into details of how to retain your jewelry buying customers.

Sources:

Secret Behind Growing E-Commerce Revenue: Customer Retention, Part 1

Secret Behind Growing E-Commerce Revenue: Customer Retention, Part 2

5 Ways Consumers Have Changed Since COVID-19 ...
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AT: 04/06/2021 07:06:39 PM   0 COMMENTS
Friday, April 02, 2021

034. Google Ranking Factors (that you pretty much definitely have to do)

by
info@jewelerwebsites.com

Preview:
released April 2, 2021
(recorded March 31, 2021) - 1 hours, 22 minutes



Today we’ve got beeping power supplies and upcoming changes to Google ranking factors. We’re bringing these technical topics down to an understandable level and giving you ideas of how to deal with them today and tomorrow.

Google Page Experience Ranking Factors are 1 month away. This is our first episode in April 2021. We are now one month away from when Google is supposed to change website ranking to include Page Experience factors.

To start off, we need to remind our...
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AT: 04/02/2021 07:07:45 PM   0 COMMENTS
Tuesday, March 30, 2021

033. Blog Optimization and Keyword Research Tools

by
info@jewelerwebsites.com

Preview:
released March 30, 2021
(recorded March 28, 2021) - 1 hours, 36 minutes



Today we’re giving you some key tips for SEO optimization of your blog posts and reviewing SEO keyword optimization tools.

Image optimization
Make sure images appear nicely on desktop and mobile
Use JPG to increase speed. GIF and PNG really are not good to use.
Use image file names that are optimized with keywords, for example diamond-engagement-ring.jpg
Use alt text to describe the image., for example alt="2 carat diamond solitaire engagement ring in platinum" <...
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AT: 03/30/2021 07:09:23 PM   0 COMMENTS
Friday, March 26, 2021

032. Hashing Out Hashtags

by
info@jewelerwebsites.com

Preview:
released March 26, 2021
(recorded March 23, 2021) - 1 hour, 22 minutes



Today we’re giving you an introduction to hashtags and how to use them in your jewelry marketing.



...
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AT: 03/26/2021 12:38:21 PM   0 COMMENTS
Tuesday, March 23, 2021

031. Check Your Wi-Fi, Personalize Your Google, Social Your Media

by
info@jewelerwebsites.com

Preview:
released March 23, 2021
(recorded March 20, 2021) - 1 hour, 11 minutes



We are hitting key points today with how to improve the WiFi in your store; explaining how Google’s Remarketing feature is transitioning to Personalization with Google Analytics 4; plus more on website live chat and reviewing the best apps for social media marketing. We’re breaking these topics down on the first day of spring on the RethinkYour.com podcast.

...
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AT: 03/23/2021 12:35:15 PM   0 COMMENTS
Friday, March 19, 2021

030. Update Your Hardware, Have a Cookie

by
info@jewelerwebsites.com

Preview:
released March 19, 2021
(recorded March 16, 2021) - 1 hour, 10 minutes



Welcome to episode 30 of the RethinkYour.com podcast. In today’s rather enthusiastic rantings we’re explaining why you should never let your computer get old, we’re also talking about the newly announced changes to the Google Ads platform and how we’re all going to be tracked in this post cookie world. It’s March 19, 2021, do you know where you were a year ago today? We’re reminiscing how the jewelry industry changed during COVID-19. Stay tuned to the very end, because we’re ending ...
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AT: 03/19/2021 12:33:27 PM   0 COMMENTS
Tuesday, March 16, 2021

029. Google Maps as a Social Network + AB Testing

by
info@jewelerwebsites.com

Preview:
released March 16, 2021
(recorded March14, 2021) - 1 hours, 18 minutes



Today we are exploring new social networking and discovery features in Google Maps and how your jewelry store can take advantage of them. Followed by an introduction to A/B testing so you know what it is, and when you should start using it in your marketing procedures.

Google Maps as a social network.

Google has announced new social network features within Google Maps app on your phone. These new features will allow anyone to contribute photos and messages about where they...
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AT: 03/16/2021 12:30:30 PM   0 COMMENTS
Friday, March 12, 2021

028. Industry News / Domain Name Renewals / Google's Speed and Title Announcements

by
info@jewelerwebsites.com

Preview:
released March 12, 2021
(recorded March 10, 2021) - 2 hours, 22 minutes


...
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AT: 03/12/2021 02:19:16 AM   0 COMMENTS
Tuesday, March 09, 2021

027. FAQ re: ADA and SSL

by
info@jewelerwebsites.com

Preview:
released March 9, 2021
(recorded March 7, 2021) - 1 hour, 20 minutes

...
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AT: 03/09/2021 02:17:53 AM   0 COMMENTS
Friday, March 05, 2021

026. It Was S.E.O. All Along

by
info@jewelerwebsites.com

Preview:
released March 5, 2021
(recorded March 2, 2021) - 2 hours, 2 minutes

(note: WandaVision semi-spoilers in the first 10 minutes)



If you’ve got questions about your jewelry website, we’ve got answers. In this episode a listener question became an unexpected deep dive into how to better craft jewelry product descriptions and their page titles. You’ll also learn what it takes for your website to appear in Google Discover. And when it comes to SEO, we’ll explain several seldom spoken about stats that will help you better understand how your customers ar...
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AT: 03/05/2021 02:14:01 AM   0 COMMENTS
Tuesday, March 02, 2021

025. Effective Product Descriptions (plus Hosting Scams and Microsoft Heatmaps)

by
info@jewelerwebsites.com

Preview:
released March 2, 2021
(recorded February 28, 2021) - 1 hour, 15 minutes



Listener mail -- "last episode (#24) you mentioned a business that closed and the next location inherited their bad google reviews. how do you prevent that from happening and how do you tell google that you're new to the location, or that you're even going to be moving? i don't want to show up in my old location either and look like I've closed."



Microsoft Bing Webmaster Tools - They recently announced the ability to create heatmaps and user recordings; this will ...
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AT: 03/02/2021 09:00:38 AM   0 COMMENTS
Friday, February 26, 2021

024. Love/Hate Relationships w/ Online Reviews, SEO, and Twitter

by
info@jewelerwebsites.com

Preview:
released February 25, 2021
(recorded February 26, 2021) - 1 hour, 20 minutes



Are you among the 52% of jewelers who say they use technology to solicit online reviews? Today we’ll look at what jewelers have to say about the love/hate relationship with review gathering technology. Next we’ll give you a 6-step framework you can follow to expand the SEO of your website whenever you add new inventory. You’ll then hear about a way to rethink your online ad spending and a method of using the same monthly budget to bring more traffic to your website. ...
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AT: 02/26/2021 11:35:13 AM   0 COMMENTS
Tuesday, February 23, 2021

023. Avoiding Scams and Bugs plus Embracing the Digital Stack‬

by
info@jewelerwebsites.com

Preview:
released February 23, 2021
(recorded February 21, 2021) - 1 hour, 20 minutes



Today we’ve got valuable info on how you can protect yourself from getting scammed by con artists who try to trick you with phishing emails to get your passwords and and paper solicitations to get your money. Followed by an explanation of what a digital stack is and how it relates to omnichannel. And our conversation of a recent bug in WordPress that had many people upset and confused, with guidance of how you can avoid your own future WordPress problems. It’s all in this episode of ...
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AT: 02/23/2021 09:16:19 AM   0 COMMENTS
Friday, February 19, 2021

022. A Customer Journey's Lifetime Value

by
info@jewelerwebsites.com

Preview:
released February 19, 2021
(recorded February 17, 2021) - 1 hour, 44 minutes



Since before 2003, jewelers have worried that the internet is taking sales aways from them. In this episode of the RethinkYour.com Podcast you’ll gain insights into how to take those sales back.

You also find out about the latest best practices for website images in order to appear in Google Image Search along with a discussion about the sustainable costs of product photography.

When it comes to sustainable time and costs, we’ll examine your website responsibilit...
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AT: 02/19/2021 11:21:42 AM   0 COMMENTS
Monday, February 15, 2021

021. Selling Your Experience

by
info@jewelerwebsites.com

Preview:
released February 15, 2021
(recorded February 12, 2021) - 1 hour, 21 minutes



In this episode of the RethinkYour.com Podcast we’re discussing a recent viral news story that provided a teaching moment for jewelers on how to handle online criticism and jewelry care info. Also, we explain an interesting and informative way to represent your professional credentials; and a really good announcement from Google that will help jewelers who manage their own websites.

Things we mentioned:

- Gorilla Glue story

- What Is Google Passage Rankin...
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AT: 02/15/2021 09:21:58 PM   0 COMMENTS
Friday, February 12, 2021

020. Warming Up to Cold Traffic

by
info@jewelerwebsites.com

Preview:
released February 12, 2021
(recorded February 10, 2021) - 1 hour, 21 minutes



New Instore Magazine
February 2021

Page 22: Manager's to-do list - explore the options for hosting a plug-in etailer on your website for repeat product sales

Page 30: What's in and what's out for jewelry retail - by Eileen McClelland - great article. Website as a second storefront - Mobile is always on - Appointment via a Zoom meeting

Page 41: Plug and Play - engagement ring platform for your website

Page 44: Why businesses Fail - by David Br...
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AT: 02/12/2021 01:52:52 PM   0 COMMENTS
Tuesday, February 09, 2021

019. Commercial Frameworks from the Super Bowl to Your Store

by
info@jewelerwebsites.com

Preview:
released February 9, 2021
(recorded February 8, 2021) - 1 hour, 51 minutes



Articles we talk about in this episode:

All the 2021 Super Bowl Commercials

The top 10 Super Bowl LV ads, according to USA TODAY Ad Meter


...
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AT: 02/09/2021 12:29:53 AM   0 COMMENTS
Friday, February 05, 2021

018. Telling Your Customers What They Want

by
info@jewelerwebsites.com

Preview:
released February 5, 2021
(recorded February 3, 2021) - 1 hour, 13 minutes



Articles we talk about in this episode:

Le Vian’s New Chocolate Diamonds Videos in Delectable, Bite-Sized Chunks for Social Media

Millennials Demand One-of-a-Kind Natural Diamonds

Mined or Manmade? What Do Millennials Really Want In A Diamond?

Diamonds are a Millennial & Gen-Z’s Second-Best Friend

Young Americans & Marriage Survey - May 2019

Younger couples are paying less for engagement rings. Here’s how much

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AT: 02/05/2021 08:34:12 PM   0 COMMENTS
Tuesday, February 02, 2021

017. Common Reasons for Website Traffic Drop

by
info@jewelerwebsites.com

Preview:
released February 2, 2021
(recorded January 29, 2021) - 1 hour, 33 minutes



A drop in your organic traffic from search engines can happen at any time. Sometimes it's because Google is measuring things differently, sometimes your competitors are doing things differently, sometimes you can't figure out what's happening.

Let's look at a few common scenarios.

1. Website redesign

We see this all the time. Whenever you redesign your website you'll always see a drop in traffic.

You have to set up 301 redirects from old URLs to...
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AT: 02/02/2021 03:42:55 PM   0 COMMENTS
Friday, January 29, 2021

016. Small Steps for Improving Your eCommerce

by
info@jewelerwebsites.com

Preview:
released January 29, 2021
(recorded January 26, 2021) - 55 minutes



Listener Mail: Email from Megan in AZ: "The roadblock I've talked about with [my employer] about listing inventory to our website, is that our inventory is constantly changing. Are there suggestions or work-arounds with this problem you could shed some light on? We do so well with our custom orders for clients, that is our most profitable category. "

- Upload directly from your POS
- Manage the inventory in a spread sheet and bulk upload as a CSV
- We do not suggest virtual inv...
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AT: 01/29/2021 07:35:52 AM   0 COMMENTS
Tuesday, January 26, 2021

015. Money is In the Double Confirm - Introduction to Funnels + Traffic You Own

by
info@jewelerwebsites.com

Preview:
released January 26, 2021
(recorded January 24, 2021) - 1 hour, 10 minutes



INTRODUCTION TO FUNNELS

Everyone likes to talk about funnels. What you'll find is that most self proclaimed marketing experts have learned just enough about what you should do to increase your online effectiveness so they can repeat vague marketing buzz words without understanding the underlying actual actions that must be accomplished.

This is how it is with the buzzword "funnels."

In marketing, a funnel is the conceptual depiction of a liquid funnel that sh...
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AT: 01/26/2021 04:29:00 PM   0 COMMENTS
Friday, January 22, 2021

014. SEO Lessons Learned + Diversity in the Jewelry Industry

by
info@jewelerwebsites.com

Preview:
released January 22, 2021
(recorded January 20, 2021) - 1 hour, 29 minutes



STORY TIME: It was June 20, 2014 and our company bank account dropped to negative $10,000 because of a massive chargeback by a single client for all the SEO work we had performed for him over the prior 9 months. We had no warning of the chargeback. He had contacted his credit card company and they reversed all the charges. This was the day before my wedding and I almost had to cancel my honeymoon.

This is the story of an SEO process gone wrong and how Google's process at the tim...
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AT: 01/22/2021 04:09:42 PM   0 COMMENTS
Tuesday, January 19, 2021

013. SEO Fundamentals pt 2 - On-Your-Own Strategies

by
info@jewelerwebsites.com

Preview:
released January 19, 2021
(recorded January 12, 2021) - 1 hour, 25 minutes




Reference: https://searchengineland.com/how-to-use-schema-markup-to-make-an-impression-in-search-345290

Some Important SEO points:

1. It can take up to 8 months for any page or post on your website to reach its full potential.

2. Identical content across sites doesn't get penalized as much as Google will recognize that many sites have the same content and they will choose to only surface one of those sites in the results.

3. Google doesn't gu...
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AT: 01/19/2021 05:29:09 PM   0 COMMENTS
Friday, January 15, 2021

012. SEO Fundamentals - Google Analytics, Google My Business, and Google Search Console

by
info@jewelerwebsites.com

Preview:
released January 15, 2021
(recorded January 12, 2021) - 1 hour, 25 minutes



Reference links:
 • https://backlinko.com/google-ranking-factors
 • https://analytics.google.com
 • https://search.google.com/search-console
 • https://www.google.com/business/
 • https://jewelryseo.net
 • https://trends.google.com


Start with basic setup to monitor your SEO:

1. If you don't already have one, set up a Google account/Gmail f...
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AT: 01/15/2021 11:48:58 AM   0 COMMENTS
Tuesday, January 12, 2021

011. Beat the Bounceback: Constructing a Successful Homepage

by
info@jewelerwebsites.com

Preview:
released January 12, 2021
(recorded January 9, 2021) - 1 hour, 14 minutes



SEO Searchlight / Listener Mail: Matt and George answer, "I found your recent show about redesigning your website very interesting, thank you. My question is about Google Ads. I'm currently paying Google for the keyword "jewelry stores" because I can't seem to get people to my website any other way. Is this a problem with my SEO or does it mean I should redesign my website?" -- Frank, Houston TX

What's that word?
—freemium - The portmanteau of 'free' and 'premium,' this p...
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AT: 01/12/2021 01:32:05 PM   0 COMMENTS
Friday, January 08, 2021

010. Rebuilding Your Website, Part 2: Platform Comparison Study

by
info@jewelerwebsites.com

Preview:
released January 8, 2021
(recorded January 5, 2021) - 1 hour, 45 minutes



We break down the building blocks of Wix, Shopify, Squarespace, GoDaddy, WordPress, and GlitterPaw


REDESIGNING FROM SCRATCH: If you like the platform you are using, then don't redesign the website from scratch. You have no way of knowing if your new design will convert as well as your old design. Of course if your old design isn't converting at all, then sure, go ahead and start over.

When you are staying on the same platform, the better idea is to change o...
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AT: 01/08/2021 04:55:52 PM   0 COMMENTS
Tuesday, January 05, 2021

009. Rebuilding Your Website, Part 1: Redesign and Starting Over

by
info@jewelerwebsites.com

Preview:
released January 5, 2021
(recorded January 2, 2021) - 1 hour, 20 minutes



REBUILDING YOUR WEBSITE: Now that we are at the start of a new year this is a good time to think about how your website runs and if it's time to rebuild it.

You should consider redesigning your site if you haven't changed in 2 or more years. Perhaps a good rule of thumb is to redesign your website whenever you upgrade your smartphone.


REDESIGNING FROM SCRATCH: If you like the platform you are using, then don't redesign the website from scratch. You have no...
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AT: 01/05/2021 07:53:26 PM   0 COMMENTS
Friday, January 01, 2021

008. 2021 Forecasting

by
info@jewelerwebsites.com

Preview:
released January 1, 2021
(recorded December 29, 2020) - 1 hour, 32 minutes



APPLE CHANGING PRIVACY: Apple is changing tracking permissions in iOS 14. Sometime in early 2021 people have to opt-in on every app in order to be tracked. Apple is turning off all tracking as the default setting within apps.

What this means is that the personal tracking data collected through the apps will not be available unless we give each app permission to track us. This will be great for personal privacy, but it will be very bad for the targeting ability of businesses.
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AT: 01/01/2021 01:21:20 PM   0 COMMENTS
Tuesday, December 29, 2020

007. Digital First in 2020 (A Year in Review)

by
info@jewelerwebsites.com

Preview:
released December 29, 2020
(recorded December 28, 2020) - 63 minutes



a) Tech News Headlines / Social Media Watch - Video conferencing is at the height of use from the ubiquity of Skype to the power of Zoom. Virtual Chat continues to be necessary, whether you're using Pure Chat or Podium, or Facebook Messaging. Social media trends in users via Instagram, Facebook, Twitter, TikTok, Snapchat, and YouTube bring in further possibilities, and questions.

b) Industry News / 2020 Review: How do you handle controversial current events in your online presence? Whe...
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AT: 12/29/2020 03:54:00 PM   0 COMMENTS
Friday, December 25, 2020

006. Blogging is the New Content Building

by
info@jewelerwebsites.com

Preview:
released December 25, 2020
(recorded December 21 2020) - 65 minutes



a) Introduction / Tech News Headlines - George and Matt exchange memories of Christmas traditions, from seven fishes to Trans Siberian Orchestra. Also Matt warns of the Solar Winds network monitoring company hack, which created a data breach on Windows platforms Orion Suite software. Apply the hot fix if your IT company uses Solar Winds/Orion Suite.

What's that word?
— Trojan horse - So named after that horse in Troy that the villagers mistakenly took as benign, this is a vir...
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AT: 12/25/2020 01:22:14 PM   0 COMMENTS
Tuesday, December 22, 2020

005. Removing the Guesswork in Personalization

by
info@jewelerwebsites.com

Preview:
released December 21, 2020
(recorded December 20, 2020) - 58 minutes



a) Introduction / Listener Mail: Hi, thank you for starting this podcast so that jewelers can learn from your experience. In your episode 4, you talked about using landing pages for different places on your site to visit and other social channels you use. Is this different than your homepage which would link to all of those things too? Thanks again. Happy Holidays.— Kathy, Atlanta; our response is in the opening segment.

Matt and George talk about the changes in seasonal buyin...
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AT: 12/22/2020 07:27:39 PM   0 COMMENTS
Friday, December 18, 2020

004. The Landing Page Has Landed

by
info@jewelerwebsites.com

Preview:
released December 18th, 2020
(recorded December 14, 2020) - 59 minutes



a) Introduction: George and Matt chat recent Black Friday buys.

b) Industry News / Headlines: Matt goes through the latest editions of InStore Magazine and Southern Jewelry News as retail stores prep for the winter holidays.

“I know I need to sell online, but…” How do you do it? by Mia Katrin October 27, 2020 via SJN

"Your December trading starts right now: Edge Retail Academy checklist for a successful holiday selling season" by David Brown November 12,...
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AT: 12/18/2020 12:13:37 PM   0 COMMENTS
Tuesday, December 15, 2020

003. Facebook Antitrust Lawsuit and You

by
info@jewelerwebsites.com

Preview:
released December 15th, 2020
(recorded December 10, 2020) - 64 minutes



Introduction: George and Matt talk about VPNs and their surge in popularity.

What's that word?
— VPN - A Virtual Private Network connection establishes a secure connection between you and the internet through an encrypted virtual tunnel. Disguising your IP address, your location is invisible as you browse and also secures you from external attacks.

— Ominchannel - Omnichannel is strategy that unifies all methods of marketing and content channels (in-house, ...
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AT: 12/15/2020 12:15:17 PM   0 COMMENTS
Friday, December 11, 2020

002. If You Do Anything, Start

by
info@jewelerwebsites.com

Preview:
released December 11th, 2020
(recorded December 10, 2020) - 60 minutes



a) Don't Take Our Word For It: Part 2 of our breakdown of the survey from McKinsey published on November 12, 2020 after conducting COVID-19 surveys since April 2020 that provided essential data for the changing consumer behavior you need to plan for.

Big takeaways:

• Due to COVID-19, 8% of Americans began using BOPIS and 18% said they were using it more
• Of those using BOPIS now, 65% said they would continue to use it after COVID-19 crisis has passed. Important no...
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AT: 12/11/2020 08:26:40 PM   0 COMMENTS
Tuesday, December 08, 2020

001. The Modern Shopper and the Rise of BOPIS

by
info@jewelerwebsites.com

Preview:
released December 8th, 2020
(recorded December 5, 2020) - 66 minutes



a) Introduction: George and Matt talk about their experiences from their earliest uses of the internet (George in 1996 and Matt in 1988!) and what 2020 has impressed upon us when it comes to changing how we listen to jewelry consumers.

b) Rethink Your eComm: The Rise of "BOPIS" -- what is it, why is it, and why you are behind if you've not explored it and integrated it onto your shopping cart.

c) Don't Take Our Word For It: We cite the survey from McKinsey published on Novembe...
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AT: 12/08/2020 07:51:12 AM   0 COMMENTS