Friday, April 01, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released April 1, 2022
(recorded March 31, 2022) - 1 hour, 2 minutes
On today’s episode of RethinkYour.com we’re diving into the free SEO website reporting tool called Google Search Console. Search Console is not the scary technical tool it once was. Google has slowly made it user friendly and much easier to understand without any technical knowledge, but it’s still a little intimidating when you first look at it. We’re going to walk you through the basics of Google Search Console, explain a few of the reports, and they can help you improve your jewelry website. As w...
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Tuesday, March 29, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released March 29, 2022
(recorded March 27, 2022) - 1 hour, 2 minutes
On today’s episode of RethinkYour.com we’re talking about two relevant topics for your ecommerce website. Our first topic is shopping cart abandonment, which is the phrase we use to describe when someone puts an item in their shopping cart but doesn’t follow through with a checkout. We’ll share a few cute email marketing tactics used by one company to bring people back to the customer journey, and to complete their purchase. Speaking of the customer journey, in our second topic today we’ll go th...
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Friday, March 25, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released March 25, 2022
(recorded March 23, 2022) - 1 hour, 3 minutes
We’re taking a little detour away from marketing, SEO, and jewelry business related topics that we normally talk about on the RethinkYour.com Podcast, and turning our attention to cybersecurity. In the past we’ve given individual nuggets of cyber security improvement ideas whenever it came up as a side topic, but we’ve never pulled it all together for you until now. In this episode we’re going to walk you through several methods of increasing a protective shield over your cyber footprint and dive i...
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Tuesday, March 22, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released March 22, 2022
(recorded March 19, 2022) - 1 hour, 2 minutes
On today’s episode of RethinkYour.com we are talking in-depth about internal linking between pages of your website. We’re going to dig into the expectations of the header and footer of your website, what your jewelry customers expect to see in the header and footer, and the behind the scenes of how Google reads them. Our sources come from two recent Google Office Hours Q&A sessions that shed new light on the SEO value that Google gives to links and text in your website’s header and footer. If usabil...
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Friday, March 18, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released March 22, 2022
(recorded March 19, 2022) - 1 hour, 21 minutes
On today’s episode of RethinkYour.com we are talking about various online video services and how they relate to your jewelry store marketing, and search engine optimization. In the early days of YouTube, a video was thought to go viral if it had a few hundred thousand views. Yet today, on TikTok and Instagram Reels, anyone can create a fun video that launches to more than 4 million viral views within days. This is why so many people are rushing to establish marketing strategies for short form vide...
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Tuesday, March 15, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released March 15, 2022
(recorded March 13, 2022) - 1 hour, 3 minutes
On today’s episode of RethinkYour.com we are talking about Instagram hashtags. Specifically, we're diving deep into branded and long-tail hashtags, working with micro-influencers, how many tags to use in posts, how to apply them to Instagram Stories, and how to hide them so they don’t look like marketing spam. Our sources come from the March 2022 issue of Instore Magazine and Sked Social, and we’re super happy to share our experiences with hashtags while we digest this information for ...
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Friday, March 11, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released March 11, 2022
(recorded March 9, 2022) - 46 minutes
On today’s episode of RethinkYour.com we are talking about hidden content on your website and whether or not Google is using it for your ranking. Hidden content is an often debated topic for SEO professionals who worry if Google is interpreting it correctly. Our episode today was inspired by an article from Search Engine Roundtable I’m and we are happy to dive deep into the history of hidden content and how optimization techniques have changed over the years. We’ll touch upon the different ways you...
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Tuesday, March 08, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released March 8, 2022
(recorded March 6, 2022) - 1 hour, 12 minutes
On today’s episode of RethinkYour.com we’re jumping forward to the year 2035 with imaginings of what the internet would be like. Our source today is a February 2022 Pew Research study titled “Visions of the Internet in 2035.” In this lighthearted topic, we’re recalling what has changed over the last 13 years online and comparing it to the ideas surfaced by Pew Research. There’s a smattering of topics today ranging from ADA compliance, to omnichannel, internet access, photography,...
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Friday, March 04, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released March 4, 2022
(recorded March 1, 2022) - 1 hour, 11 minutes
On today’s episode of RethinkYour.com we’re diving deep into the details of how a jewelry store was targeted in a viral video on YouTube which caused an onslaught of fake reviews on Google Maps, Facebook, and Yelp. We’ll explain why the viral video was made, and how it triggered more than 100 fake reviews. We felt it was important to share this story today because this is the second time this YouTube publisher has targeted a retail jewelry store. We hope the details of this episode will p...
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Tuesday, March 01, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released March 1, 2022
(recorded February 27, 2022) - 1 hour, 5 minutes
On today’s episode of RethinkYour.com we’re breaking down what it means to be a Social Media Manager for a jewelry store. This is an important topic because the everyday duties of a Social Media Manager have changed a lot as marketing itself has transformed into omnichannel customer engagements. This job title is so much more than simply hiring an employee to post to social networks. In this podcast episode we’re going to digest the different ways an in-house Social Media Manager will ...
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Friday, February 25, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released February 25, 2022
(recorded February 23, 2022) - 1 hour, 8 minutes
On today’s episode of RethinkYour.com we’re talking about the benefits of using QR codes, along with recent warnings of how to protect yourself from malicious codes. This topic was inspired by a QR code commercial that aired during Super Bowl 56, which generated a lot of publicity, but also brought light to a recent QR code usage warning from the FBI. We’ll dive into the efforts by watch groups that are teaching users how to recognize malicious codes. We at rethinkyour.com are ...
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Tuesday, February 22, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released February 22, 2022
(recorded February 20, 2022) - 47 minutes
Putting your store's reputation in the hands of online reviews can be scary. Reviews that paint your store in a poor light are common. Many negative online reviews are simple miscommunications, or even a dispute that you thought was already settled! On today's episode of Rethinkyour.com, we are going through Google's newly announced Map Reviews policy and the details of their automated and human content moderation procedures. This is a really good step for Google to take in an effort to prot...
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Friday, February 18, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released February 18, 2022
(recorded February 16, 2022) - 53 minutes
On today's episode of RethinkYour.com we are talking about the finer details of your ecommerce site that you might be overlooking, or even ignoring, because they seem trivial and a waste of your time. In this topic, we really dive into the different ways to set up an ecommerce site, and how difficult some of them are, but we also explain why the extra effort you put into your website will make it more user friendly. You’ll hear why uploading inventory from your point-of-sale system is a boon f...
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Tuesday, February 15, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released February 15, 2022
(recorded February 13, 2022) - 57 minutes
On today's episode of RethinkYour.com we are talking about the finer details of your ecommerce site that you might be overlooking, or even ignoring, because they seem trivial and a waste of your time. In this topic, we really dive into the different ways to set up an ecommerce site, and how difficult some of them are, but we also explain why the extra effort you put into your website will make it more user friendly. You’ll hear why uploading inventory from your point-of-sale system is a boon f...
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Friday, February 11, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released February 11, 2022
(recorded February 7, 2022) - 1 hour, 12 minutes
On today's episode of RethinkYour.com we are talking about traditional marketing and whether or not jewelers should still be using it. We also explore ways to make traditional marketing better, and even trackable. Our source comes from an editorial in the February 2022 issue of Instore Magazine, and we’re super happy to boil down many of the ways we’ve helped jewelers improve their approach to traditional marketing over the years. Newspaper, billboard, radio, direct mail, and TV adve...
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Tuesday, February 08, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released February 8, 2022
(recorded February 7, 2022) - 1 hour, 18 minutes
2022 Digital Marketing Planning Checklist
...
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Friday, February 04, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released February 4, 2022
(recorded February 2, 2022) - 65 minutes
On today's episode of RethinkYour.com we are talking about personal privacy. In recent years, the topic of personal privacy usually relates to how our online activity can be translated into some type of targeted marketing. It’s commonplace to see cookie notifications on websites and tracking messages on smartphone apps; the existence of these messages has made everyone aware that they are being tracked. But what exactly is being tracked, and how is that information used? Our source for today’s...
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Tuesday, February 01, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released Feb 1, 2022
(recorded January 30, 2021) - 1 hour, 12 minutes
On today's episode of RethinkYour.com we are talking about your Facebook business page and how you can use nine different post types to increase your organic reach. When it comes to business pages on Facebook, we often talk about how limiting your organic reach is unless you boost your posts; which is often referred to as pay-to-play. But, organic reach isn’t completely dead, and there are a few ideas on how you can revive your organic reach so more people see your posts for free. We’re getting ...
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Friday, January 28, 2022
by
Matt Perosi and George Blair
Info@jewelerwebsites.com
Preview:
released January 28, 2022
(recorded January 27, 2022) - 63 minutes
On today's episode of RethinkYour.com we are talking about online contests as a marketing campaign. Although online contests can attract participants from all over the world, the goal is subtle local lead generation while also increasing local customer goodwill. When you incorporate personal stories in a contest, you are creating an effective and friendly social media marketing campaign that’s share worthy and creates public interest while also capturing customer data and new leads. We’re shari...
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Tuesday, January 25, 2022
by
George Blair and Matt Perosi
Info@jewelerwebsites.com
Preview:
released January 25, 2022
(recorded January 23, 2022) - 63 minutes
On today’s episode of RethinkYour.com we get to talking about the expanded understanding of social media and its impact on communicating with customers. The definition of a social network, and all of social media, keeps changing.Those social network memories from years ago, as simply a place to share random thoughts to others, are so different than what social media has evolved into. Social media has already replaced traditional marketing methods, including email. The features that turn any onlin...
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Friday, January 21, 2022
by
Matt Perosi and George Blair
Info@jewelerwebsites.com
Preview:
released January 21, 2022
(recorded January 19, 2021) - 63 minutes
On today’s episode of RethinkYour.com, we’re detailing a solution to a problem that jewelry ecommerce sites have struggled with for many years. Those struggles relate to subtle changes in words and how to correctly describe your products when so many of them look almost exactly the same. For example, when describing your jewelry store, would say that you have an engagement ring available for sale, or that you sell many styles of engagement rings? When presenting different engagement ring opti...
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Tuesday, January 18, 2022
by
Matt Perosi and George Blair
Info@jewelerwebsites.com
Preview:
released January 18, 2022
(recorded January 16, 2022) - 63 minutes
On today’s episode of RethinkYour.com we’re bringing you additional provocative insights into the BNPL services, that’s Buy Now Pay Later, and it’s influence on buyer spending during the 2021 holiday season. We’ll break down the good reasons why you should be offering this service and how it replaces traditional layaway, and we’ll also review the growing concern of consumer overspending, and the potential implications of that financial bubble. In the second half of today’s podcast we’...
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Saturday, January 15, 2022
by
George and Matt
info@jewelerwebsites.com
Preview:
released January 15, 2022
(recorded January 13, 2022) - 63 minutes
On today’s episode of RethinkYour.com we’re diving into the trends, Google Trends to be exact! Since 2004, Google has allowed the public to peek behind the scenes of search phrases to see what people are looking for. For most, the Google Trends service is nothing more than a curiosity to review the yearly zeitgeist, but with a little extra thought, you can use these trend reports to hone your marketing approach. We’d like to give a shoutout to Michelle Graff of National Jeweler for inspiring th...
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Tuesday, January 11, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released January 11, 2022
(recorded January 9, 2022) - 63 minutes
On today’s episode of RethinkYour.com we’re talking about domain names and how some companies and website agencies use devious tactics to take ownership of your domain name. This applies to those occasional domain name renewal invoices you get in the mail, or when your website agency requires the transfer of your domain as part of their service plan. Domain name ownership isn’t usually a top of mind concern as long as your website is running smoothly. But when things go awry, scrambling to regai...
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Saturday, January 08, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released January 8, 2022
(recorded January 6, 2022) - 46 minutes
On today’s episode of RethinkYour.com we’re talking about domain names and how some companies and website agencies use devious tactics to take ownership of your domain name. This applies to those occasional domain name renewal invoices you get in the mail, or when your website agency requires the transfer of your domain as part of their service plan. Domain name ownership isn’t usually a top of mind concern as long as your website is running smoothly. But when things go awry, scrambling to regain...
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Tuesday, January 04, 2022
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released January 4, 2022
(recorded December 28, 2021) - 1 hour
To kick off the 2022 new year we are reviewing old and well established online marketing techniques on today’s episode of RethinkYour.com. On this podcast you’ll often hear about ways to capture customer information, and what to do with that information once captured, but getting started is often confusing. Our source today comes from the January 2022 issue of Southern Jewelry News, and their coverage of the 2021 ASHI Diamonds Sweepstakes. We’re happy to dedicate this episode of the RethinkYour.com...
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Friday, December 31, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released December 24, 2021
(recorded December 19, 2021) - 1 hour, 9 minutes
In today’s RethinkYour.com we are sharing some 2022 predictions made by marketing insiders and offering you our interpretations of those prognostications. From Google's new AI called MUM, to fulfilling buyer expectations, the rising necessity of embracing video, Google Discover, and Apple privacy settings, we'll looking into multiple crystal balls and consulting the bones of the internet on this episode of the RethinkYour.com Podcast to see what may shake out, and what you s hould pay atte...
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Tuesday, December 28, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released December 24, 2021
(recorded December 19, 2021) - 1 hour, 9 minutes
In today’s RethinkYour.com we are sharing some 2022 predictions made by marketing insiders and offering you our interpretations of those prognostications. From Google's new AI called MUM, to fulfilling buyer expectations, the rising necessity of embracing video, Google Discover, and Apple privacy settings, we'll looking into multiple crystal balls and consulting the bones of the internet on this episode of the RethinkYour.com Podcast to see what may shake out, and what you s hould pay atte...
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Friday, December 24, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released December 24, 2021
(recorded December 18, 2021) - 1 hour, 6 minutes
On today's episode of RethinkYour.com we are talking about how to save time when posting to Facebook and Instagram, and the tools that they provide to do so. There’s never enough time to finish your daily to-do list, which is why most jewelers tell us that they simply can’t find a spare moment to post to Instagram or Facebook. So many Facebook and Instagram accounts are set up with good intentions, but the realization of what it takes will often intimidate most jewelers from continuing b...
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Tuesday, December 21, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released December 21, 2021
(recorded December 17, 2021) - 1 hour, 20 minutes
On today’s episode of RethinkYour.com we’re talking about the rise in spending by shoppers using Buy Now, Pay Later services, also known as BNPL. Over the last 12 months there’s been more than $100B of consumer spending taking advantage of the buy now, pay later option at their local retail stores, and online. Many jewelers have already implemented a BNPL option on their website as a way to attract new buyers. We’ll refer to several sources in our discussion today, and offer many di...
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Friday, December 17, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released December 17, 2021
(recorded December 15, 2021) - 1 hour, 13 minutes
On today’s episode of RethinkYour.com we’re talking about Generation Z and their change in attitude towards heirloom engagement rings and wedding rings. This is an interesting topic that ties into jewelry restyling services and there’s an opportunity here for jewelers to pull that Gen Z attitude change into their advertising. Later in today’s show we brainstorm different ways a jeweler can use video in their marketing and online paid ads. This topic just scratches the surface of a r...
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Tuesday, December 14, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released December 14, 2021
(recorded December 12, 2021) - 59 minutes
On today's episode of RethinkYour.com we get into the topic of password protecting pages of a website and a product catalog. If you’ve been in the jewelry industry long enough then you’ll remember how, in the early 2000s, many jewelry vendors hid their entire website behind a standardized jewelry industry login. Today, modern wholesale jewelry suppliers now publish their entire catalog online, hiding only their prices until a registered buyer logs in. But what if you’re a retail jeweler or a ...
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Friday, December 10, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released December 10, 2021
(recorded December 8, 2021) - 55 minutes
On today's episode of the RethinkYour.com we get into the topic of WordPress plugins and the continual issue of security breaches, how to watch out for them, and what to do to proactively deal with them. Then we get into a good topic of what to expect when you launch a new website. It’s exciting to watch Google discover the improvements you’ve made, and see how they directly influence the number of people finding your site. We’re happy to break down these topics for you as we kick off Season 2...
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Tuesday, December 07, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released December 7, 2021
(recorded December 5, 2021) - 1 hour, 15 minutes
Welcome, welcome, welcome to the 100th episode of RethinkYour.com. Each of the previous 99 episodes of this jewelry industry podcast are loaded with website, marketing, and business topics to help all types of jewelry professionals, well, rethink your dot com approach. Rethinking your dot com isn’t just about your website any more. Your dot com can be used in every part of your business, including tracking the response from direct mail. Do you use direct mail as part of your marketing? Matt...
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Friday, December 03, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released December 3, 2021
(recorded November 1, 2021) -34 minutes
The video buzz is abundant within TikTok and Instagram Reels, yet most of that buzz is fun and personal, leaving little success for a small retail store to get noticed. Wouldn’t it be great if you could make 30 second videos for your jewelry brand that would actually be watched by interested people? In fact, you can already get your latest short video in front of potential customers using Google Search or Maps. Today on RethinkYour.com, we’re delving into guidelines for creating short videos for your jewelry ...
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Tuesday, November 30, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released November 30, 2021
(recorded November 28, 2021) - 58 minutes
The process of Search Engine Optimization is so mysterious and uncertain, and there’s never any guarantee that your website will ever rank on page one of Google. Instead of wasting time and money on uncertain results, it seems so much easier to simply pay Google Ads for that top search position. Advertiser beware, there are plenty of pitfalls with this approach. In this episode of the RethinkYour.com Podcast we’ll discuss what happens when you try to rush too quickly towards paid Google Ads without cons...
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Friday, November 26, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released November 26, 2021
(recorded November 24, 2021) - 58 minutes
In this episode of the RethinkYour.com Podcast we’re weighing in on the 2021 Big Survey conducted by Instore Magazine and published in their November 2021 issue. We’ll unpack survey answers along with our thoughts on websites, online advertising, marketing, and jewelry business ideas. Let’s get started.
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Tuesday, November 23, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released November 23, 2021
(recorded November 21, 2021) - 58 minutes
Video content is everywhere, from Netflix, to Disney+, to Prime Video, to TikTok, on Facebook, and in Instagram Reels. But before any of those networks even entertained the idea of video, or even existed, there was YouTube. In this episode of the RethinkYour.com Podcast you’ll find out what YouTube is doing to help improve the wellbeing of content creators so they don’t give up. Then we’re break down ten different YouTube factors that are important for video SEO and will create customer appeal while avoi...
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Friday, November 19, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released November 19, 2021
(recorded November 17, 2021) - 40 minutes
Just when you think that you’ve followed all the best directions for optimizing your website in time for the holiday season, Google once again releases a mid-November Core Update for search ranking. We’ll explain what a Google Core Update is, and what it means for the ranking of your website ranking now that the holiday season has begun. If a Core Update isn’t confusing enough, we’ll tell you about the changes to Google My Business, do you mean Google Your Business, actually, let’s just call it Goog...
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Tuesday, November 16, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released November 5, 2021
(recorded November 4, 2021) - 42 minutes
It’s time to rethink how you previously planned your holiday events. You are no longer limited by the idea of a holiday party or a live ladies night event in your physical store, because today, these events could be virtual, or they can be a hybrid affair of a live streaming broadcast with a live in-store audience. On this episode of the RethinkYour.com Podcast we’re reviewing tips for planning a successful in-store and online event for the holiday season. You’ve already RSVP’d for episode 94, so keep...
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Friday, November 12, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released November 12, 2021
(recorded November 10, 2021) - 52 minutes
Video has become an important part of online marketing and SEO. How you host your videos is just as important as the content within the videos. In this episode of the RethinkYour.com Podcast we’re answering listener email about organizing videos on your website, the different ways to host your videos, and some ideas for good SEO optimization of the videos you embed on your website. Don’t skip or press pause on your screen, good stuff is just ahead.
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Matthew Perosi
sha...
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Tuesday, November 09, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released November 9, 2021
(recorded November 7, 2021) - 52 minutes
Today in episode 92 of the RethinkYour.com Podcast we are reading through jewelry industry news and discussing the topics of shipping, customer service, trade show security, the number of new jewelry business opening in the last 3 months, ransomware attacks, and local selling through Amazon. We’re offering our insights and internet implications of each topic and what they mean to you as a jeweler. Listen in!
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Friday, November 05, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released November 5, 2021
(recorded October 4, 2021) - 49 minutes
Do you write email subject lines that will stop your customers dead in their tracks, while also avoiding the phrasing that will send your marketing emails directly to spam? Today we’re chomping on some evocative ideas for fantastic email subjects that shouldn’t be too difficult for you to follow, or swallow. Additionally, in this, episode 91 of the RethinkYour.com Podcast, we’re giving you plenty more food for thought with 5 different approaches for curating products for those holiday gift guides you shou...
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Thursday, November 04, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released November 2, 2021
(recorded October 31, 2021) - 49 minutes
Have you implemented ADA compliance on your website, for real, or have you taken the easy way out with one of those ADA compliance overlays? This is episode 90 of the RethinkYour.com Podcast, in which we are breaking down the finer points of the outcome of a recently settled ADA compliance lawsuit. Followed by an equally important topic for this holiday season: What to do with your online inventory when your items are temporarily out of stock? We’ll discuss a few options, and tell you our recommendation to giv...
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Thursday, November 04, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released October 29, 2021
(recorded October 28, 2021) - 41 minutes
Black Friday is four weeks away. What strategies do you have planned for your jewelry store? Will you promote a sale or discounts? Regardless what you are planning, this episode of the RethinkYour.com Podcast is for you. Let’s get started.
Black Friday is 4 weeks from today. If you haven't planned your Black Friday promotions yet, then you should start that now.
What types of promotions will you be doing?
Discounting is an option
New items for gifting
Gi...
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Tuesday, October 26, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released October 26, 2021
(recorded October 24, 2021) - 39 minutes
Wordpress is a great platform to build your website upon, but your choice of plugins used to enhance your website beyond the basic Wordpress can eventually cause serious problems. In this episode of the RethinkYour.com Podcast, Matt and George are explaining a few recent security issues with popular Wordpress plugins, ways to avoid your website being hacked, and a few cautions against automatically upgrading your plugins. No fear mongering ahead, just good information to dive into right now.
...
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Friday, October 22, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released October 22, 2021
(recorded October 21, 2021) - 39 minutes
If you’ve redesigned your jewelry website a few times or hired one or more SEO professionals without understanding what you paid for, then you’ve probably fallen prey to a scam without realizing it. In this episode of the RethinkYour.com Podcast you’ll find out why so many SEO campaigns are unsuccessful, what it takes to see results with an SEO campaign, and how you might have been tricked into spending money you didn’t need to. Stay tuned for episode 87.
...
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Tuesday, October 19, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released October 19, 2021
(recorded October 17, 2021) - 39 minutes
Are you able to see the forest for the Linktree? Matt and George discuss a recent Instagram clash with the link-sharing service that may potentially still be occurring. We also explore a Google My Business story where 3 stores were attacked by a competitor who targeted them with 1-star online review that killed their average review score. We’ll discuss how to handle that situation if it ever happens to you. Let’s dive into episode 86 of the RethinkYour.com Podcast.
...
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Friday, October 15, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released October 15, 2021
(recorded October 13, 2021) - 36 minutes
The price may be right, but does it affect how you rank? Jewelers have long questioned the validity of showing product pricing online. Today, Matt and George talk about Google's recently revealed stance on the ranking of identical products sold at different prices on multiple websites. We also go into some other positive and negative shopping cart attributes that encourage or block your customer's buying journey both on Google and on Facebook. That's what’s added to our cart for episode 85 of the ...
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Tuesday, October 12, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released October 12, 2021
(recorded October 10, 2021) - 44 minutes
Although ecommerce jewelry websites are becoming more and more popular, there are still a considerable share of jewelers without ecommerce who just want to use their website to showcase products. One such way of showcasing products is to use a photo gallery layout with a curated set of photos. In this episode of the RethinkYour.com Podcast we’re discussing the types of SEO techniques you can use on photo gallery pages to give you the best chances in search results. Let’s jump into this, somewhat...
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Friday, October 08, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released October 8 2021
(recorded October 6, 2021) - 26 minutes
It's called Buy Now, Pay Later and its replacing the traditional layaway that retailers offer in their store. In this episode of the RethinkYour.Com podcast, we're discussing why your customers may appreciate Buy Now, Pay Later more. (recorded October 6, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subsc...
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Tuesday, October 05, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released October 5 2021
(recorded October 3 2021) - 52 minutes
Just ahead is episode 82 of the RethinkYour.com Podcast, where we are reviewing letters to the editor of Instore Magazine regarding the 2021 JCK show in Las Vegas. Then we’re discussing the divisive topic of why some jewelry designers and vendors sell direct online and the corresponding give and take with the designers and vendors you carry in your jewelry store. (recorded October 3, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit...
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Saturday, October 02, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released October 2 2021
(recorded September 30, 2021) - 51 minutes
How Google ranks your website changes all the time, and it’s difficult to keep up with those changes. In this episode of the RethinkYour.com Podcast we’re discussing several important SEO tidbits that were brought up in one of Google’s recent live SEO training sessions. One of these tidbit even hints at a complete shift in how Google thinks about ranking. Let’s get started. (recorded September 30, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi...
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Wednesday, September 29, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released September 29 2021
(recorded September 26, 2021) - 51 minutes
Internet recovery must be part of your preparedness plan for your business. How do you handle an internet outage when all you want to do is provide customer service and sales? In this episode we will walk you through what’s needed to get your jewelry store’s internet connection temporarily back up and running until normal service is restored. Your store’s internet connection is a single point of failure that now needs a bit of rethinking to keep things running. That's up next on episode 80 ...
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Friday, September 24, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released September 24 2021
(recorded September 22, 2021) - 58 minutes
When measuring the bounce rate of your website you are really measuring the first impression that people have when they land on your site. It takes 7 seconds or less for someone to judge your entire business by what your website looks like. Turn the tables around, and today we’re discussing how jewelers also should not quickly judge how their in-person customers look or act. Also in this episode of the RethinkYour.com Podcast, we’re detailing the increase in lawsuits against small businesses ...
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Tuesday, September 21, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released September 21 2021
(recorded September 19, 2021) - 1 hour, 28 minutes
SEO budgets, threats, challenges, and technical hurdles are limiting the traffic to your website and therefore the success of your jewelry business. The State of SEO report by Search Engine Journal and Straight North provided some insights of how SEO professionals around the world are dealing with digital marketing issues. In this episode of the RethinkYour.com podcast, Matt and George are weighing in on the trends and key responses from those surveyed. Let’s dive in. (recorded Septembe...
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Friday, September 17, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released September 17, 2021
(recorded September 15, 2021) - 62 minutes
With all the information about SEO available online it’s almost impossible to know if the optimization efforts you’re using on your website are even worth the time. In fact, many SEO professionals often question their own efforts, which is why so many of them will compare notes and participate in anonymous industry surveys. In this episode of the RethinkYour.com Podcast we’re reviewing the top 15 most important ranking factors as revealed by a recent survey of 2,800 SEO professionals from ...
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Monday, September 13, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released September 13, 2021
(recorded September 13, 2021) - 55 minutes
The technology that runs the internet is not perfect, in fact, it’s full of programming bugs that can cause security nightmares and website functionality problems. In this episode of the RethinkYour.com Podcast we’re sharing a story of how one family in Kansas was living in a digital hell and explaining how something similar could affect the analysis of your online marketing. We’re also digging into how bugs, security issues, and changes in user behavior lead to various Google Updates, and...
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Friday, September 10, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released September 10, 2021
(September 8, 2021) - 47 minutes
Over the last 50 years, the price of a US stamp has gone from 6 cents to 58 cents, a gallon of gasoline has gone from 36 cents to $3.50, and we’ve seen an evolution of all marketing and methods of business into the digital realm. What hasn’t changed are the evergreen methods of determining your closing ratios and calculating the return on investment of your advertising. Today, ROI and closing ratios and explaining how you can use your website and online marketing to improve them both.
...
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Tuesday, September 07, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released September 7, 2021
(September 5, 2021) - 1 hour
Citations
How to Hide Your House From Nosy People on Google Maps
New Research Shows How to Win in Local Search
...
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Friday, September 03, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released September 3, 2021
(September 2, 2021) - 1 hour, 15 minutes
When life and work are suddenly interrupted by a crisis, you often scramble for a resolution without remembering to notify your customers of immediate changes. When that crisis had broad impact on you and your local customers, it’s especially important to keep them informed. But what exactly should you be telling your customers while in crisis mode? What would your customers be worried about during a crisis, and how is their point of view different than yours? In this episode of the RethinkYo...
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Tuesday, August 31, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released August 27, 2021
(August 20, 2021) - 46 minutes
Citations
Web Stories on Google
Create your first Web Story
...
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Tuesday, August 24, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released August 24, 2021
(August 20, 2021) - 1 hour, 15 minutes
Matt reports on the Jewelers of America jewelry trade show show and conference, which ran August 8-10, 2021 at the Javits Convention Center in New York City. We also go "live" to some peer research via interview with sterling silver manufacturer Zina president Andrew Goldstein. We discuss Zina's process of developing their website as both a wholesaler and vendor.
Citations
Key takeaways from the Future Stores 2021 Benchmarking Report
Delta Surge Dampens Americans' Appetite ...
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Tuesday, August 17, 2021
by
Matt Perosi and George Blair
info@jewelerwebsites.com
Preview:
released August 17, 2021
(August 9 and 11, 2021) - 58 minutes
Matt reports on the Jewelers of America jewelry trade show show and conference, which ran August 8-10, 2021 at the Javits Convention Center in New York City. We also go "live" to some peer research via interview with sterling silver manufacturer Zina president Andrew Goldstein. We discuss Zina's process of developing their website as both a wholesaler and vendor.
...
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Tuesday, August 10, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released August 10, 2021
(recorded August 7, 2021) - 50 minutes
Here’s the question that Google is always trying to answer: Is a person ready to buy from their local jeweler, or are they still in research mode looking for answers. A jewelry website with an online catalog and list of services is great for the person who’s ready to buy, but it’s not good for the person still looking for information. This is episode 68 of the RethinkYour.com Podcast where we will explore how you can appear in results for local results and for informational results. You’ll b...
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Friday, August 06, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released August 6, 2021
(recorded August 4, 2021) - 1 hour, 5 minutes
Google collects tons of information about how we all use search, websites, and social media so they can improve search results a little more every day. Sometimes they also publish significant research findings when they discover new and interesting for marketing. Next up, in episode 67 of the RethinkYour.com Podcast, you’ll be listening to a discussion about Google’s research into something called “decoding decisions and the messy middle.” Let’s find out how this research applies to ...
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Tuesday, August 03, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released August 3, 2021
(recorded July 31, 2021) - 1 hour
Special thanks to Georgia James for her article, Nine common SEO errors during a website redesign", which was used as a springboard for our original thoughts on this podcast.
Is it time to redesign your website? Is your site looking old and in desperate need of a refresh? It doesn’t matter how good you are, customers will get a bad impression if your website doesn’t look good. But, as usual, looks are only skin deep. When redesigning your website there are important things to consider that...
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Friday, July 30, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released July 30, 2021
(recorded July 27, 2021) - 51 minutes
Have you struggled to get your website to appear in search results for popular terms like “engagement rings?” In this episode of the RethinkYour.com Podcast we’re doing our own searches for popular terms, explaining what we see, and giving you the finer details of what it takes to appear in a popular competitive mix of those results.
...
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Tuesday, July 27, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released July 23, 2021
(recorded July 21, 2021) - 1 hour, 1 10 minutes
Special thank you to Adam at Search Engine Journal for his article target="_blank">Wix vs WordPress: Which Is Better for SEO? that this episode used as a springboard.
Wix, WordPress, and GlitterPaw each have their own approach to managing search engine optimization. In this episode of the RethinkYour.com Podcast we are reviewing the recent new SEO features added to Wix and comparing them to WordPress and GlitterPaw. That’s what’s ahead on episode 64. (recorded July 25, 2021) ReTh...
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Friday, July 23, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released July 23, 2021
(recorded July 21, 2021) - 1 hour, 1 10 minutes
You might be familiar with mobile websites and mobile technology, but are you familiar with the current buyer expectations when they use their smartphones? In this episode of the RethinkYour.com Podcast we’re sharing real life stories of mobile usage and what the next generation expects from your site. We’ve also got some solid ideas of how you can reapply older mobile marketing techniques today. Let’s take this casual drive into episode 63 right now.
...
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Tuesday, July 20, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released July 20, 2021
(recorded June 30, 2021) - 47 minutes
It’s time to make it all about you. How can you look at world events or industry news and recontextualize them for your clients? We’ll walk you through ideas for longterm, short term, and social media content, and hot to create customer integration in the mix. George and Matt are in the studio at the same time for the last time, for now, for episode 62 of the rethinkyour.com podcast.
...
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Tuesday, July 13, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released July 13, 2021
(recorded June 17, 2021) - 49 minutes
Using your point of sale system to manage your online inventory is a big time saver for every jeweler, and this method of online inventory management has been recommended for several years. But it turns out that the typical way in which point of sale systems generates SKUs creates an SEO problem for your jewelry website. In this episode of the RethinkYour.com Podcast we’ll explain what the issue is and how to deal with it.
TOPIC: Product Catalog Browse Pages vs Product Detail Pages
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Tuesday, July 06, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released July 6, 2021
(recorded June 26, 2021) - 1 hour, 9 minutes
A great jewelry photo is worth 1000 words. Today you can use your smartphone to capture those great jewelry photos instead of a bulky DSLR camera. This is episode 60 of the RethinkYour.com Podcast in which we are giving you details of smartphone photography, photo composition, lighting ideas, photo size considerations, and how far you should hold your smartphone from your jewelry.
TOPIC: Taking Photos with Your Smartphone
We want to talk a little bit today about taking jewelry ...
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Friday, June 25, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released June 25, 2021
(recorded June 22, 2021) - 58 minutes
So what does it really mean when Google tells you that they’re using “mobile first indexing?” In this episode we are diving into all the implications of what mobile first really means and providing a few warnings of what to watch out for and how to use mobile first indexing to your advantage. Let’s get number 58 of the RethinkYour.com Podcast started.
...
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Tuesday, June 22, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released June 22, 2021
(recorded June 17, 2021) - 1 hour, 15 minutes
Ranking algorithms on search engines and social media platforms have always been a mystery that only the most experienced marketers seem to understand. In this episode of the RethinkYour.com Podcast we’re delving into the details of Instagram’s recently revealed algorithm criteria for their feed. Let’s get started.
- "Shedding More Light on How Instagram Works" by Adam Mosseri
...
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Thursday, June 17, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released June 17, 2021
(recorded June 17, 2021) - 61 minutes
Ranking algorithms on search engines and social media platforms have always been a mystery that only the most experienced marketers seem to understand. In this episode of the RethinkYour.com Podcast we’re delving into the details of Instagram’s recently revealed algorithm criteria for their feed. Let’s get started.
- "Shedding More Light on How Instagram Works" by Adam Mosseri
...
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Tuesday, June 15, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released June 11, 2021
(recorded June 6, 2021) - 1 hour, 19 minutes
In this episode we’re comparing and contrasting the differences between being an ecommerce jeweler and a retail store jeweler. You’ll find out what it takes to sell with emotion online like you would in your store, the differences between online and offline advertising, conversion rates, goodwill, and staying relevant. You’ll also get some insights on how to tie both online and in-person efforts together. That’s all in this episode number 55 of the RethinkYour.com Podcast. Let’s dive in.<...
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Friday, June 11, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released June 11, 2021
(recorded June 6, 2021) - 61 minutes
TOPIC: US ecommerce forecast
US ecommerce forecast revised upward, 18% growth expected in 2021
Original forecasts for ecommerce towards the end of the pandemic was that it would decline sharply.
eMarketer now forecasting that it will continue to grow another 7.9%
Fastest growth sectors are apparel and accessories with an expected 28.7% growth.
Big driver of ecommerce growth is the option to Buy Now, Pay Later. "BNPL"
Estimated that 45.1 million ...
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Tuesday, June 08, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released June 8, 2021
(recorded June 6, 2021) - 1 hour, 29 minutes
Fraudulent purchases and chargebacks are a big concern for jewelers when they first open an ecommerce website. Merchant services companies are also worried about the high risk of selling jewelry online. In this episode of the RethinkYour.com Podcast you find out the steps you can take to protect yourself from fraudulent purchases and what might happen if you have a chargeback because of a stollen credit card. Let’s check out episode 53 right now.
...
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Friday, June 04, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released June 4, 2021
(recorded June 2, 2021) - 1 hour, 29 minutes
...
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Tuesday, June 01, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released June 1, 2021
(recorded May 31, 2021) - 1 hour, 29 minutes
In this episode of the RethinkYour.com Podcast, you'll find out why it's important to have an ecommerce website with live inventory. You'll also find out what items to put on your SEO Checklist when you are doing a website redesign. (as inspired by: https://seosly.com/website-redesign-seo-checklist)
...
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Friday, May 28, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released May 28, 2021
(recorded May 26, 2021) - 1 hour, 5 minutes
How a Japanese Company Cut 80% of the Time Needed to Manually Count Pearls
Twitter CFO Ned Segal says e-commerce is becoming more important for the company
ALL THE BIGGEST ACCESSORIES TRENDS FOR SUMMER ARE ON ETSY
Google Offers Advice on Ranking Better
Stop Listening to Google’s Advice on Link Building
Vulnerabilities in billions of Wi-Fi devices let hackers bypass firewalls
...
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Tuesday, May 25, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released May 25, 2021
(recorded May 23, 2021) - 1 hour, 30 minutes
Industry news links:
- Is Men’s Jewelry an Untapped Category for Retailers?
- Bulova Launches Youtube Collector Series
- Forevermark Gets a New Name
Ransomware: Ransomware has been in the news a lot lately.
What is it?
It's a form of computer attack that encrypts the files on your hard drive, which means they are locked up you can't open them. The cybercriminal asks you to pay them money and then they will unlock them.
The cost can range from a...
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Friday, May 21, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released May 21, 2021
(recorded May 19, 2021) - 1 hour, 12 minutes
It’s quite possible that you’re doing the wrong thing to make your website ADA compliant. Today we’re going to tell you about recent issues for people who think they set up their compliance correctly, but have really caused more problems. We’re also doing a fresh look at what old blogs might be doing to your website’s SEO, and giving you an idea how to implement some future proofing on your site. That, plus more, is just ahead on the 48th episode of the RethinkYour.com Podcast.
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Tuesday, May 18, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released May 18, 2021
(recorded May 12, 2021) - 50 minutes
Introduction and caveat for today's show
Before we get into this topic we need to advise you that we are not certified public accounts, and we are not licensed as tax advisors at all. The information we are about to share with you changes all the time, and you are required to check your own local tax laws. There is no forgiveness if you do this wrong, and if you do it wrong, there will be penalties assessed by your government.
The only reason we know a bit about this is because we have to ...
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Friday, May 14, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released May 14, 2021
(recorded May 12, 2021) - 1 hour, 23 minutes
RDI's initial advertorial on National Jeweler:
Key Points from that advertorial:
• 95% will make an in-store purchase after researching online
Which means that they will look at your website for information and choose to buy from you based on the information they find.
So if you don't have educational information on your website, then you are missing out.
• RDI is stressing the importance of becoming a "Rare & Forever" authorized jeweler.
Rare & Forever is RDI...
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TAGS:
RDI DIAMONDS,
MILLENNIALS,
MARKETING,
DIAMONDS,
LAB GROWN DIAMOND,
NATURAL DIAMOND,
NATURAL DIAMOND COUNCIL,
LGBT,
NATIONALJEWELER,
INSTOREMAG,
DEBEERS,
BREAD PAYMENTSRELATED TOPICS:
Tuesday, May 11, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released May 11, 2021
(recorded May 8, 2021) - 1 hour, 38 minutes
Returns. The Cost. The Customer Satisfaction. The Financial Loss.
main sources: mytotalretail.com / doddle.com
Too much time is spent focusing on the customer journey up to the point of purchase, but very little attention is given to the post purchase experience. Having a superior return policy can drive customer loyalty and repeat sales.
75 percent of respondents feel retailers should be doing more to improve their returns experiences
86 percent said that a po...
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TAGS:
MAIL,
CREDIT CARDS,
RETURNS POLICY,
RETURNS,
SHIPPING,
ECOMMERCE,
UPS,
USPS,
MYTOTALRETAIL,
SALECYCLE,
GLOBAL WEBINDEX,
ECRLOSS,
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Friday, May 07, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released May 7, 2021
(recorded May 5, 2021) - 1 hours, 25 minutes
Is Your Jewelry Store's Online Identity Serving Customer Needs
Let's try to put ourselves in the mindset of someone who needs a jeweler.
For this exercise we will review these three possible scenarios
1. Someone who is beginning their journey to find an engagement ring.
2. Someone who knows they need to find a local jeweler for some reason.
3. Someone searching for a Mother's Day gift.
For this exercise we will do our searches on the smartphon...
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Tuesday, May 04, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released May 4, 2021
(recorded May 2, 2021) - 1 hours, 43 minutes
Today on the ReThinkYour.com Podcast we’re doing an in-depth review of several things which are NOT ranking factors for your website. We’re also reviewing some recent research about acceptance of LGBTQ visibility in advertising. Let’s dive into these topics in this, episode 43, on Star Wars day.
Special thanks to Ryan Jones who wrote That’s NOT a Google Search Ranking Factor, which we are going through piece by piece and expanding on.
References
- Search Console: I...
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Friday, April 30, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released April 30, 2021
(recorded April 28, 2021) - 1 hours, 25 minutes
Methods of marketing have changed drastically since we began our journey in the jewelry industry in 2003. We were just recovering from the recession that was caused by a both the dotcom bubble bursting and the 9-11 terror attacks. After the burst of the dotcom bubble there was a general feeling that the internet would never work and no one should take it seriously. The future possibilities of the internet were understood by the technology companies who continued to forge ahead and only a few...
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Tuesday, April 27, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released April 27, 2021
(recorded April 25, 2021) - 1 hour, 25 minutes
In this episode we discussing some red flags to watch out for when developing a website. The main topic for this episode is a review of the most recent customer expectation surveys regarding curbside pickup service and buying online, picking up in store. We’ll also explain your options for different point of sale systems you could consider to accomplish BOPIS and curbside services.
ReThinker Mail: Hi guys, thanks for a lot to think, or rethink about, these past months. I have to...
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Friday, April 23, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released April 23, 2021
(recorded April 20, 2021) - 1 hours, 2 minutes
What is schema.org, semantic structure, and website markup, and why is important for your website? In this episode of the ReThinkYour.com Podcast we’re simplifying what these terms mean, explaining why they exist, and stressing their importance for your jewelry website.
Add markup to your product pages so Google can provide detailed product information in rich Search results — including Google Images.
In memory of Forty Percent
...
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Tuesday, April 20, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released April 20, 2021
(recorded April 18, 2021) - 1 hours, 27 minutes
We’ve got an information packed episode today covering a wide range of SEO topics including global results, organizing topics, breadcrumbs, user experience, reviews and testimonials, and some actionable items to perform before migrating to a new CMS.
ASOS praised by shoppers for featuring model who wears a cochlear implant
...
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Friday, April 16, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released April 16, 2021
(recorded April 14, 2021) - 1 hours, 27 minutes
During the pandemic, several jewelers had to change their location, change their business model, and even work out of their home, but if you’re not careful with how your address is listed in Google My Business you could jeopardize your listing. There are also several recent stories in jewelry trade magazines that provide good insights and ideas for extending your business online.
Google My Business Suspension Email Notifications
Should Jewelers Show Prices? Here’s Wha...
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Tuesday, April 13, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released April 13, 2021
(recorded April 11, 2021) - 1 hours, 27 minutes
April 7, 2021 Ruling by the 11th Circuit Appeals Court
The two-judge majority placed a lot of weight on the fact that the ADA only applies to physical spaces. In their view, a website is not a public accommodation as the ADA defines the concept.
The plaintiff, Gil, a bling man who patronized Winn-Dixie grocery store and pharmacy for 15 years, testified that ordering in person as a blind man made him "uncomfortable because he did not know who else was nearby listening" as he told...
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TAGS:
ADA,
SEO,
WAVE,
2021,
ADA COMPLIANCE,
CONTENT,
COOKIES,
MOBILE,
RESPONSIVE WEBSITE DESIGN,
SHOPIFY,
SQUARESPACE,
VIRAL NEWS,
WEBSITES,
WIX,
WORDPRESS,
SIRE STRUCTURE,
WEBSITE DESIGN,
RELATED TOPICS:
Friday, April 09, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released April 9, 2021
(recorded April 7, 2021) - 1 hours, 43 minutes
Imagine if your jewelry store had a stead monthly income you could count on even if no one stepped through your door. Today we’ll explain how you could implement your own jewelry subscription service to generate that monthly revenue. After that we’re discussing how the new Apple iOS release will impact your marketing.
This concept is viable for local jewelers. They could set up a subscription serving offering the same. It would be a new stream of income.
The items that a...
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Tuesday, April 06, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released April 6, 2021
(recorded April 3, 2021) - 1 hours, 7 minutes
The cost of acquiring a new customer is always more expensive than the cost to retain existing customers. In this episode of the ReThinkYour.com Podcast, we’re digging into details of how to retain your jewelry buying customers.
Sources:
Secret Behind Growing E-Commerce Revenue: Customer Retention, Part 1
Secret Behind Growing E-Commerce Revenue: Customer Retention, Part 2
5 Ways Consumers Have Changed Since COVID-19
...
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Friday, April 02, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released April 2, 2021
(recorded March 31, 2021) - 1 hours, 22 minutes
Today we’ve got beeping power supplies and upcoming changes to Google ranking factors. We’re bringing these technical topics down to an understandable level and giving you ideas of how to deal with them today and tomorrow.
Google Page Experience Ranking Factors are 1 month away. This is our first episode in April 2021. We are now one month away from when Google is supposed to change website ranking to include Page Experience factors.
To start off, we need to remind our...
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Tuesday, March 30, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released March 30, 2021
(recorded March 28, 2021) - 1 hours, 36 minutes
Today we’re giving you some key tips for SEO optimization of your blog posts and reviewing SEO keyword optimization tools.
Image optimization
Make sure images appear nicely on desktop and mobile
Use JPG to increase speed. GIF and PNG really are not good to use.
Use image file names that are optimized with keywords, for example diamond-engagement-ring.jpg
Use alt text to describe the image., for example alt="2 carat diamond solitaire engagement ring in platinum" <...
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Friday, March 26, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released March 26, 2021
(recorded March 23, 2021) - 1 hour, 22 minutes
Today we’re giving you an introduction to hashtags and how to use them in your jewelry marketing.
...
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Tuesday, March 23, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released March 23, 2021
(recorded March 20, 2021) - 1 hour, 11 minutes
We are hitting key points today with how to improve the WiFi in your store; explaining how Google’s Remarketing feature is transitioning to Personalization with Google Analytics 4; plus more on website live chat and reviewing the best apps for social media marketing. We’re breaking these topics down on the first day of spring on the RethinkYour.com podcast.
...
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Friday, March 19, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released March 19, 2021
(recorded March 16, 2021) - 1 hour, 10 minutes
Welcome to episode 30 of the RethinkYour.com podcast. In today’s rather enthusiastic rantings we’re explaining why you should never let your computer get old, we’re also talking about the newly announced changes to the Google Ads platform and how we’re all going to be tracked in this post cookie world. It’s March 19, 2021, do you know where you were a year ago today? We’re reminiscing how the jewelry industry changed during COVID-19. Stay tuned to the very end, because we’re ending ...
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Tuesday, March 16, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released March 16, 2021
(recorded March14, 2021) - 1 hours, 18 minutes
Today we are exploring new social networking and discovery features in Google Maps and how your jewelry store can take advantage of them. Followed by an introduction to A/B testing so you know what it is, and when you should start using it in your marketing procedures.
Google Maps as a social network.
Google has announced new social network features within Google Maps app on your phone. These new features will allow anyone to contribute photos and messages about where they...
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Friday, March 12, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released March 12, 2021
(recorded March 10, 2021) - 2 hours, 22 minutes
...
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Tuesday, March 09, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released March 9, 2021
(recorded March 7, 2021) - 1 hour, 20 minutes
...
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Friday, March 05, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released March 5, 2021
(recorded March 2, 2021) - 2 hours, 2 minutes
(note: WandaVision semi-spoilers in the first 10 minutes)
If you’ve got questions about your jewelry website, we’ve got answers. In this episode a listener question became an unexpected deep dive into how to better craft jewelry product descriptions and their page titles. You’ll also learn what it takes for your website to appear in Google Discover. And when it comes to SEO, we’ll explain several seldom spoken about stats that will help you better understand how your customers ar...
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Tuesday, March 02, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released March 2, 2021
(recorded February 28, 2021) - 1 hour, 15 minutes
Listener mail -- "last episode (#24) you mentioned a business that closed and the next location inherited their bad google reviews. how do you prevent that from happening and how do you tell google that you're new to the location, or that you're even going to be moving? i don't want to show up in my old location either and look like I've closed."
—
Microsoft Bing Webmaster Tools - They recently announced the ability to create heatmaps and user recordings; this will ...
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TAGS:
HEATMAPS,
MICROSOFT,
BING,
SEO,
GOOGLE,
GOOGLE REVIEWS,
,
CUSTOMER JOURNEY,
ECOMMERCE,
GOOGLE MY BUSINESS,
WEBSITES,
PRODUCT CATALOGS,
PRODUCT DESCRIPTIONSRELATED TOPICS:
Friday, February 26, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released February 25, 2021
(recorded February 26, 2021) - 1 hour, 20 minutes
Are you among the 52% of jewelers who say they use technology to solicit online reviews? Today we’ll look at what jewelers have to say about the love/hate relationship with review gathering technology. Next we’ll give you a 6-step framework you can follow to expand the SEO of your website whenever you add new inventory. You’ll then hear about a way to rethink your online ad spending and a method of using the same monthly budget to bring more traffic to your website.
...
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Tuesday, February 23, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released February 23, 2021
(recorded February 21, 2021) - 1 hour, 20 minutes
Today we’ve got valuable info on how you can protect yourself from getting scammed by con artists who try to trick you with phishing emails to get your passwords and and paper solicitations to get your money. Followed by an explanation of what a digital stack is and how it relates to omnichannel. And our conversation of a recent bug in WordPress that had many people upset and confused, with guidance of how you can avoid your own future WordPress problems. It’s all in this episode of ...
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Friday, February 19, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released February 19, 2021
(recorded February 17, 2021) - 1 hour, 44 minutes
Since before 2003, jewelers have worried that the internet is taking sales aways from them. In this episode of the RethinkYour.com Podcast you’ll gain insights into how to take those sales back.
You also find out about the latest best practices for website images in order to appear in Google Image Search along with a discussion about the sustainable costs of product photography.
When it comes to sustainable time and costs, we’ll examine your website responsibilit...
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Monday, February 15, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released February 15, 2021
(recorded February 12, 2021) - 1 hour, 21 minutes
In this episode of the RethinkYour.com Podcast we’re discussing a recent viral news story that provided a teaching moment for jewelers on how to handle online criticism and jewelry care info. Also, we explain an interesting and informative way to represent your professional credentials; and a really good announcement from Google that will help jewelers who manage their own websites.
Things we mentioned:
- Gorilla Glue story
- What Is Google Passage Rankin...
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Friday, February 12, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released February 12, 2021
(recorded February 10, 2021) - 1 hour, 21 minutes
New Instore Magazine
February 2021
Page 22: Manager's to-do list - explore the options for hosting a plug-in etailer on your website for repeat product sales
Page 30: What's in and what's out for jewelry retail - by Eileen McClelland - great article. Website as a second storefront - Mobile is always on - Appointment via a Zoom meeting
Page 41: Plug and Play - engagement ring platform for your website
Page 44: Why businesses Fail - by David Br...
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Tuesday, February 09, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released February 9, 2021
(recorded February 8, 2021) - 1 hour, 51 minutes
Articles we talk about in this episode:
All the 2021 Super Bowl Commercials
The top 10 Super Bowl LV ads, according to USA TODAY Ad Meter
...
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Friday, February 05, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released February 5, 2021
(recorded February 3, 2021) - 1 hour, 13 minutes
Articles we talk about in this episode:
Le Vian’s New Chocolate Diamonds Videos in Delectable, Bite-Sized Chunks for Social Media
Millennials Demand One-of-a-Kind Natural Diamonds
Mined or Manmade? What Do Millennials Really Want In A Diamond?
Diamonds are a Millennial & Gen-Z’s Second-Best Friend
Young Americans & Marriage Survey - May 2019
Younger couples are paying less for engagement rings. Here’s how much
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TAGS:
MEGAMENU,
GN DIAMOND,
MILLENNIALS,
LEVIAN,
IGTV,
INSTAGRAM,
DIAMONDS,
PRESS RELEASES,
LAB GROWN DIAMONDS,
NATURAL DIAMONDS,
RELATED TOPICS:
Tuesday, February 02, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released February 2, 2021
(recorded January 29, 2021) - 1 hour, 33 minutes
A drop in your organic traffic from search engines can happen at any time. Sometimes it's because Google is measuring things differently, sometimes your competitors are doing things differently, sometimes you can't figure out what's happening.
Let's look at a few common scenarios.
1. Website redesign
We see this all the time. Whenever you redesign your website you'll always see a drop in traffic.
You have to set up 301 redirects from old URLs to...
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Friday, January 29, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 29, 2021
(recorded January 26, 2021) - 55 minutes
Listener Mail: Email from Megan in AZ: "The roadblock I've talked about with [my employer] about listing inventory to our website, is that our inventory is constantly changing. Are there suggestions or work-arounds with this problem you could shed some light on? We do so well with our custom orders for clients, that is our most profitable category. "
- Upload directly from your POS
- Manage the inventory in a spread sheet and bulk upload as a CSV
- We do not suggest virtual inv...
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TAGS:
BRACKETING,
VIRTUAL INVENTORY,
RETURNS POLICY,
,
ECOMMERCE,
GOOGLE,
MARKETING,
MOBILE,
ONLINE SALES,
SEO,
SHOPIFY,
SSL,
VIRTUAL CHATRELATED TOPICS:
Tuesday, January 26, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 26, 2021
(recorded January 24, 2021) - 1 hour, 10 minutes
INTRODUCTION TO FUNNELS
Everyone likes to talk about funnels. What you'll find is that most self proclaimed marketing experts have learned just enough about what you should do to increase your online effectiveness so they can repeat vague marketing buzz words without understanding the underlying actual actions that must be accomplished.
This is how it is with the buzzword "funnels."
In marketing, a funnel is the conceptual depiction of a liquid funnel that sh...
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Friday, January 22, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 22, 2021
(recorded January 20, 2021) - 1 hour, 29 minutes
STORY TIME: It was June 20, 2014 and our company bank account dropped to negative $10,000 because of a massive chargeback by a single client for all the SEO work we had performed for him over the prior 9 months. We had no warning of the chargeback. He had contacted his credit card company and they reversed all the charges. This was the day before my wedding and I almost had to cancel my honeymoon.
This is the story of an SEO process gone wrong and how Google's process at the tim...
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TAGS:
PENGUIN,
BLACK LIVES MATTER,
DIVERSITY,
MARKETING,
JEWELERS OF AMERICA,
EMARKETER,
NATIONAL JEWELER,
SEO,
BLACK HAT SEO,
GOOGLE,
GOOGLE WEBMASTER TOOLS,
GOOGLE ANALYTICS,
GOOGLE PENGUIN,
RELATED TOPICS:
Tuesday, January 19, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 19, 2021
(recorded January 12, 2021) - 1 hour, 25 minutes
Reference: https://searchengineland.com/how-to-use-schema-markup-to-make-an-impression-in-search-345290
Some Important SEO points:
1. It can take up to 8 months for any page or post on your website to reach its full potential.
2. Identical content across sites doesn't get penalized as much as Google will recognize that many sites have the same content and they will choose to only surface one of those sites in the results.
3. Google doesn't gu...
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Friday, January 15, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 15, 2021
(recorded January 12, 2021) - 1 hour, 25 minutes
Reference links:
• https://backlinko.com/google-ranking-factors
• https://analytics.google.com
• https://search.google.com/search-console
• https://www.google.com/business/
• https://jewelryseo.net
• https://trends.google.com
—
Start with basic setup to monitor your SEO:
1. If you don't already have one, set up a Google account/Gmail f...
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Tuesday, January 12, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 12, 2021
(recorded January 9, 2021) - 1 hour, 14 minutes
SEO Searchlight / Listener Mail: Matt and George answer, "I found your recent show about redesigning your website very interesting, thank you. My question is about Google Ads. I'm currently paying Google for the keyword "jewelry stores" because I can't seem to get people to my website any other way. Is this a problem with my SEO or does it mean I should redesign my website?" -- Frank, Houston TX
What's that word?
—freemium - The portmanteau of 'free' and 'premium,' this p...
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Friday, January 08, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 8, 2021
(recorded January 5, 2021) - 1 hour, 45 minutes
We break down the building blocks of Wix, Shopify, Squarespace, GoDaddy, WordPress, and GlitterPaw
—
REDESIGNING FROM SCRATCH: If you like the platform you are using, then don't redesign the website from scratch. You have no way of knowing if your new design will convert as well as your old design. Of course if your old design isn't converting at all, then sure, go ahead and start over.
When you are staying on the same platform, the better idea is to change o...
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Tuesday, January 05, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 5, 2021
(recorded January 2, 2021) - 1 hour, 20 minutes
REBUILDING YOUR WEBSITE: Now that we are at the start of a new year this is a good time to think about how your website runs and if it's time to rebuild it.
You should consider redesigning your site if you haven't changed in 2 or more years. Perhaps a good rule of thumb is to redesign your website whenever you upgrade your smartphone.
—
REDESIGNING FROM SCRATCH: If you like the platform you are using, then don't redesign the website from scratch. You have no...
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Friday, January 01, 2021
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released January 1, 2021
(recorded December 29, 2020) - 1 hour, 32 minutes
APPLE CHANGING PRIVACY: Apple is changing tracking permissions in iOS 14. Sometime in early 2021 people have to opt-in on every app in order to be tracked. Apple is turning off all tracking as the default setting within apps.
What this means is that the personal tracking data collected through the apps will not be available unless we give each app permission to track us. This will be great for personal privacy, but it will be very bad for the targeting ability of businesses.
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TAGS:
2021,
BOPIS,
COOKIES,
COVID-19,
CURBSIDE PICKUP,
ECOMMERCE,
FACEBOOK,
JAVASCRIPT,
ONLINE SALES,
PERSONALIZATION,
PIXEL,
SOCIAL MEDIA,
VIDEO CONFERENCING,
WEBSITES,
APPLE,
ZOOM,
ONLINE EVENTS,
OMNICHANNEL,
APPLERELATED TOPICS:
Tuesday, December 29, 2020
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released December 29, 2020
(recorded December 28, 2020) - 63 minutes
a) Tech News Headlines / Social Media Watch - Video conferencing is at the height of use from the ubiquity of Skype to the power of Zoom. Virtual Chat continues to be necessary, whether you're using Pure Chat or Podium, or Facebook Messaging. Social media trends in users via Instagram, Facebook, Twitter, TikTok, Snapchat, and YouTube bring in further possibilities, and questions.
b) Industry News / 2020 Review: How do you handle controversial current events in your online presence? Whe...
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Friday, December 25, 2020
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released December 25, 2020
(recorded December 21 2020) - 65 minutes
a) Introduction / Tech News Headlines - George and Matt exchange memories of Christmas traditions, from seven fishes to Trans Siberian Orchestra. Also Matt warns of the Solar Winds network monitoring company hack, which created a data breach on Windows platforms Orion Suite software. Apply the hot fix if your IT company uses Solar Winds/Orion Suite.
What's that word?
— Trojan horse - So named after that horse in Troy that the villagers mistakenly took as benign, this is a vir...
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Tuesday, December 22, 2020
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released December 21, 2020
(recorded December 20, 2020) - 58 minutes
a) Introduction / Listener Mail: Hi, thank you for starting this podcast so that jewelers can learn from your experience. In your episode 4, you talked about using landing pages for different places on your site to visit and other social channels you use. Is this different than your homepage which would link to all of those things too? Thanks again. Happy Holidays.— Kathy, Atlanta; our response is in the opening segment.
Matt and George talk about the changes in seasonal buyin...
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Friday, December 18, 2020
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released December 18th, 2020
(recorded December 14, 2020) - 59 minutes
a) Introduction: George and Matt chat recent Black Friday buys.
b) Industry News / Headlines: Matt goes through the latest editions of InStore Magazine and Southern Jewelry News as retail stores prep for the winter holidays.
“I know I need to sell online, but…” How do you do it? by Mia Katrin October 27, 2020 via SJN
"Your December trading starts right now: Edge Retail Academy checklist for a successful holiday selling season" by David Brown November 12,...
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Tuesday, December 15, 2020
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released December 15th, 2020
(recorded December 10, 2020) - 64 minutes
Introduction: George and Matt talk about VPNs and their surge in popularity.
What's that word?
— VPN - A Virtual Private Network connection establishes a secure connection between you and the internet through an encrypted virtual tunnel. Disguising your IP address, your location is invisible as you browse and also secures you from external attacks.
— Ominchannel - Omnichannel is strategy that unifies all methods of marketing and content channels (in-house, ...
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Friday, December 11, 2020
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released December 11th, 2020
(recorded December 10, 2020) - 60 minutes
a) Don't Take Our Word For It: Part 2 of our breakdown of the survey from McKinsey published on November 12, 2020 after conducting COVID-19 surveys since April 2020 that provided essential data for the changing consumer behavior you need to plan for.
Big takeaways:
• Due to COVID-19, 8% of Americans began using BOPIS and 18% said they were using it more
• Of those using BOPIS now, 65% said they would continue to use it after COVID-19 crisis has passed. Important no...
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Tuesday, December 08, 2020
by
George Blair IV and Matthew Perosi
info@jewelerwebsites.com
Preview:
released December 8th, 2020
(recorded December 5, 2020) - 66 minutes
a) Introduction: George and Matt talk about their experiences from their earliest uses of the internet (George in 1996 and Matt in 1988!) and what 2020 has impressed upon us when it comes to changing how we listen to jewelry consumers.
b) Rethink Your eComm: The Rise of "BOPIS" -- what is it, why is it, and why you are behind if you've not explored it and integrated it onto your shopping cart.
c) Don't Take Our Word For It: We cite the survey from McKinsey published on Novembe...
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