(recorded December 15, 2021) - 1 hour, 13 minutes
On today’s episode of RethinkYour.com we’re talking about Generation Z and their change in attitude towards heirloom engagement rings and wedding rings. This is an interesting topic that ties into jewelry restyling services and there’s an opportunity here for jewelers to pull that Gen Z attitude change into their advertising. Later in today’s show we brainstorm different ways a jeweler can use video in their marketing and online paid ads. This topic just scratches the surface of a recently launched resource for small businesses that’s available on YouTube. Even though we don’t talk about video creation too much on this show, we have a lot of personal experiences to share and several golden nuggets that will help you get started on your path to creating video content. Let’s listen in…