Saturday, December 26, 2020
by
George
Matt and I are pleased to announce our podcast series, RethinkYour.com, which will provide an outlet for our regular research and advice on website development, ecommerce, and social media concerns.
As of Christmas 2020, we have six episodes live for you peruse via
Apple Podcasts on iTunes, Libsyn, Stitcher, and Spotify. We anticipate new topics every Tuesday and Friday of the week.
Episode 1 of the RethinkYour.com podcasttackles "the Modern Shopper" and Buy Online / Pick Up in Store a.k.a.
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AT: 12/26/2020 07:49:55 PM
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Tuesday, August 11, 2020
by
George Blair IV
It seems like kicking someone when they’re down, but we have to acknowledge it: we’re in a recession. In a year that promised us uncertainty, disease, and murder hornets (no, really, google it), we have been in “these difficult times,” long enough Ford Motors hasn’t even brought it up in months. We know what’s up, and we can decide who we’re mad at, but there’s one of community that we can’t call out for their lack of action or self-indulgent agendas—and that’s the consumer.
Nope, people are still buying things. Wh...
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AT: 08/11/2020 07:52:02 PM
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Monday, June 22, 2020
Thanks, InStore for featuring us in the
Service Shorts column of their latest issue.
E-Experts: Jeweler Websites, Inc., which has created more than 700 jewelry websites for 50 different jewelers, is offering a reduced ricing structure to help retailers expand their e-commerce reach while foot traffic is restricted by the COVID-19 situation.As always, we are here to help you out in this ever complicated time and
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AT: 06/22/2020 07:37:38 PM
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Wednesday, March 25, 2020
by
George
Ahoy! Matt and George are following the news and the uncertainty across social media is palpable.
We want to be able to not only continue to work in this industry we've helped shape for online consumers, but make sure the jewelry professionals at home
—or waiting to hear from their local governments to go home—are ready to face some hard truths.
It is crucial to take into account what the world's social and economic changes mean for you. With this as a global phenomenon, you cannot afford to tune out--your customers are at home, your manufacturer contacts are shut down, and you have a safe full of jewelry doing nothing for you. Let's work on that.
Check out this page, and realize we aren't fooling around. For the jewelry indust...
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Tuesday, March 24, 2020
We know you have seen these COVID-19 announcements and pages all over the internet on brands you use, company websites, and on the account pages of your utilities. It's gotten to a point where your eyes may be glazing over them, because who cares what rando-website-#65 that you bought one thing from four years ago is doing in the middle of a national crisis.
Point blank, its reassurance and it's the company reminding you they exist. It's opportunity to connect with you at the crossroads of solidarity and commerce. "We're ok, we're trying too stay in business to, hey, look at our ...
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Sunday, March 15, 2020
by
Matthew Perosi
To our fellow jewelry professionals,
This pandemic is creating another shift in how we all use the internet and public response has showed us the world is already different. Suddenly more people are shifting their local purchases to local stores that deliver instead of leaving the house. Make no mistake; as much as toilet paper and hand sanitizer is getting headlines, all online shopping will increase. Your customers will want to make themselves feel better, provide gestures of support to their loved ones, and spend even more time on their phones in the seclusion of their homes. Your website is your best defense for those who are shopping at home, even when they are in the same town as you.
In the last 10 years many retail businesses have begun moving to online sales because that's more convenient for their custo...
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Sunday, February 23, 2020
by
George Blair IV
"When a Manhattan nightlife group asked to use the contest model for their local award show, we knew the contest module would absolutely suit their needs.
They asked for multiple categories, such as Best Bar, Best DJ, Favorite Entertainer, etc., and needed a way for their Facebook followers to click from a post into their website and vote accordingly. To prevent stuffing the ballot box, the contest system accepted every email address that was logged in the voting process, so the organizers could see who was being unfairly upvoted, and those votes be discounted."
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Wednesday, October 30, 2019
by
Matthew Perosi
I was recently asked to give my Q&A marketing feedback for an MJSA Journal article about the jewelry industry and how jewelry brands should be thinking as they move forward with their marketing methods.
If you read the MJSA Journal you might recognize some of my quotes that were used for that editorial. Here are my full responses to the interview I provided to the MJSA journalist.
Who are today's consumers?
Everyone is still buying jewelry. That will never change. People have been wearing jewelry since before recorded history. The real questions we should be asking ourselves are: What type of jewelry is being purchased, and why? Where are they getting it from? Is the independent retail jeweler simply suffering because they are holding to old trends? Does the store even appeal to the current ge...
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Saturday, September 07, 2019
by
Matthew Perosi
Equality in human rights and diversity have been an uphill battle for a long time. The jewelry industry has long focused its attention on selling jewelry to traditional couples while overlooking a whole segment of customers that would be willing to buy if they were treated correctly.
The established advertising methods and even the design of jewelry stores have all sent a clear message that established jewelers only care about traditional couples, and in many cases, the idealistic white couple.
While there are many well known jewelers and jewelry store owners that are LGBT, they have been viewed upon as great providers of jewelry because they have an extra special creative eye. Jewelry style trends and recommendations of these LGBT jewelry professionals has even been sought far and wide, but yet the jewelry ind...
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